2. What and why?
I am going to be creating a Digipak for Daft Punk. The digipak will
help promote Daft Punks new album, as they haven't released
new material in a while, getting the audience’s attention is key.
To do this I will use iconic photos/graphics and manipulate them.
This will attract their oldest fans, and by using a modern twist,
hopefully attract new ones
Outcome:
By creating a new Digipak and sparking attention of new and old
fans, I believe this will up the sales of Daft Punks new album by a
considerable amount. There for with Vibe investing for 5%, they
will receive £350,000 after the first batch is sold out.
• By Vibe investing into my idea, I will achieve a
higher level of a professional outcome. I believe
Daft Punk need a good Digipak to ensure they sell
as many albums as possible. With investing in my
project, Vibe will receive 5% of the revenue
3. Competitors
Skrillex.
6 Grammy's
1 MTV .
Daft Punk has the advantage of being around for longer, more fans.
Skrillex doesn’t have a Digipak, although his album cover is similar to
my idea of having a black background. Skrillex is a huge competitor for
Daft Punk, with Skrillex winning 6 Grammys and a MTV award it is clear
that he has a lot of fans.
Skrillex has the benefits of being new, fresh faced in the music scene.
Daft Punk has the advantages of older fans, being around for longer
they can expand their music to new and old fans. Although
Justice.
• Justice is another popular dance/electro band.
• Justice has been around for a long time, therefore being a
huge competitor with Daft Punk. Justice are also a French
4. duo, being so similar with Daft Punk, they are fighting to be
the best. Justice’s digipak is original, eye grabbing and
iconic. They use the famous cross design witch relates to
justice’s older stuff. Using such a simple album cover, it
draws in the attention of audience’s. Although I think Daft
Punks will be more eye catching due to have a title of the
album , iconic images and ‘Daft Punk’ written in a classic
style everyone will recognise.
Deadmou5
Deadmou5 is a very similar competitor to Daft Punk. Although
Deadmou5 is one person, he uses a persona. The mouse mask is
often worn when he plays live. Deadmau5 album cover goes by a
repetitive theme we see in dance/electro music, neon colours
with a black background. Deadmau5 has included the title and
artist unlike other artists, similar to our design.
5. Resources
Editing suit
• Photoshop
• InDesign
Printers
• Paper
• Editing suit our fully equipped Final Cut Pro Edit
Suite has two Apple LCD monitors and 1 high
resolution LCD/LED adjustable monitor. The Suite
comes with a total of 20TB of storage providing
close to 3000 hours of accessible material. 24hr
Access, 20 seconds from the Underground (
jubilee line), 20 minutes tube ride from Soho,
secure onsite parking
• To complete my design I will need 2 penises, My
sisters fiancé is a professional Photoshop editor,
therefore I can negotiate a price with him , he also
6. knows another guy who is a professional
therefore I can work out a deal with them. I am
aiming for 300 each for 6 hours. Researching into
the industry, studies show that when albums are
sold, 65% are now sold on iTunes. 'Random
Access Memories' was released on Monday (May
20) and is likely to become the fastest selling
album of 2013, according to Official Chart data. As
of midnight last night (Tuesday, May 21), over
104,000 copies of the album had been purchased
in the UK. This makes the album just 1,000 copies
behind the second fastest selling album of 2013.
taking this into account, I am going to make
700,000 copies of this digipak in the first batch.
Calculating it all , It will cost over 31,600 to
complete my 700,000 copies.
•
7. CD Cases
The cheapest way of buying cd cases in bulk is to buy
them in small quantity packets; I will have to buy 350
packets in order to have 700,000 cd cases.
This costing £14,682.5.
Personal requirements
• The two editors will need an underground ticket
each, as they both live in London.
• Accommodation isn't necessary.
• Tickets for the London underground cost 8.80p
each for returns.
Cast and Crew
• Photoshop professional editors
• Craig Alison
• David Wilson
8. BUDGET
What? Cost? total
Printing 31,600
Editing suite 150
editors 600
tube 19.60
CD cases 14,682.5 £47,052.1
The total cost should come to £47,052.1. im going to
round it up to £50,000 for emergency funds. If
anything goes wrong I should have 2948 spare to fix
minor things
