2. Table of contents
 introduction
 The commercialisation of sport
 A trend towards sport spectating
 Changing technology increasing competition
 Sports sponsorship
 Conclusion

4. The commercialisation of sport
 In the beginning there was ‘pure’ sport. The whole basis
for early sports was the idea of playing for fun. the only
people who had the necessary time . As interest in sport
grew, people began paying to watch, and so the first
commercialisation of sport was when paying spectators
allowed various sports clubs to make a profit and use this
money to develop the sport. Some sports with large
spectator bases were able to pay for better performers
and so encourage an increase in spectating. The
interesting thing here is the variation in the timing of this
type of commercialisation. Football accepted
professionalism in 1885, tennis in 1926, while rugby
union waited until 1996. So early commercialisation was
attracting large numbers of spectators and paying
performers. Money was being made out of sport.

5. A trend towards sport spectating
 This trend towards spectator sport has commercialised
sport in two main ways. First, given the sums of money
involved in sponsorship, gate receipts and television
rights tors and sponsors have high expectations of the
occasion that sport provides . When discussing the
reasons for the trend towards sport spectating ,
Chelladruai (2005) noted that it is not enough simply
to play the game ; there needs to be opening and halftime entertainment , additional commentary , match
analysis , catering facilities and merchandising spectator
sport is entertainment and needs to be managed as such

6. Changing technology increasing
competition
 In the last few decades , technological changes have
radically altered the fact of sport and the most significant
of these technologies has been television . WILSON
argued that television has transformed the lives of all of
those who play , organize and promote sport , as
television has provided greater income for established
sports and an opportunity for exposure for minority
sports

7.  Although sport is still considered one of the biggest
links between people, it is clear that sports
organisations are operating in an increasingly
competitive market , with competition coming from
other sports and leisure providers , both at home
and abroad

9. Sports sponsorship
 Sponsorship is a marketing strategy that pursues
commercial and / or corporate objectives ,
exploiting the direct association between an
organization , a brand or a product with another
organization involved. This transaction can involve
the exchange of funds , but more commonly it
involves an exchange of good or services as value

10. Conclusion
 The sports performers have benefited greatly from
all this commercialisation. They have become global
superstars, earning vast amounts of money and
becoming idolised by the fans. But with the fame
comes the negatives; the media intrusion into private
lives; the need to maintain a suitable image; the
necessity for success and the possibility of deviance.