The document discusses advertising a perfume product aimed at women aged 18-25. The goal is to create a luxurious perfume that appeals to the mass market. The brand will project a luxurious image focused solely on empowering women and promoting femininity.

1. Task 1
• The product I have chosen to advertise is
perfume. This will be ideally for the
women's market aimed at 18-25 year olds.
I aim to create a a luxurious product that
will appeal to the mass market. The brand
will be again luxurious and be focused
solely on the female industry promoting
strong women and femininity.