UniGraphic is a provider of graphic communication products and services. Their mission is to achieve total customer satisfaction through technical excellence and integrity. They offer MarcomCentral, a system that allows clients to streamline ordering, execution, and distribution of marketing collateral through a centralized online portal. MarcomCentral offers features like on-demand ordering, centralized processing, leverage of customer data, and reporting capabilities.

1. CAPABILITIES
WEB TO PRINT
COMPANY HISTORY

3. COMPANY HISTORY
OUR MISSION
Mission Statement
“To be the premier marketer and provider of graphic
communication products and services, by achieving
total customer satisfaction delivered through the
technical excellence and integrity of all UniGraphic
team members.”
—Bob Quinlan

4. MarcomCentral®
Systemize Access to Marketing Materials with an
Intelligent Corporate Marketing Portal
Unigraphic provides the right storefront technology enabling our clients to streamline ordering,
CLIENTS
MarcomCentral demonstrates how the right technology can help your company streamline ordering,
execute personalization and centralize distribution fulfillment of marketing collateral materials.
The unparalleled control and centralize distributionvariety of marketing and creative processes The
execute personalization and access streamlines a fulfillment of marketing collateral materials.
that can greatly reduce costs and maximize marketing of marketing and creative processes that can
unparalleled control and access streamlines a variety efforts.
greatly reduce costs and maximize marketing efforts.
SYSTEMIZE ACCESS TO
MARKETING MATERIALS
Let end users request all types of marketing
collateral in an on-demand environment. Items
like business cards, brochures, direct mail pieces,
ALLOW END-USER
stationery, and promotional items are accessible
VERSIONING WITHIN
24 hours a day, 7 days a week. BRAND GUIDELINES
Offer either templates or finished
marketing pieces and maintain control
CENTRALIZE ORDER over your company’s key branding
PROCESSES FOR ALL elements. You determine which elements
are fixed and which are flexible.
MARKETING VENDORS
Work more efficiently by viewing and managing all
of your print orders, from all of your print providers, CREATE ULTRA-EFFICIENT
in one central location. Your orders can flow directly
to their press for the ultimate turnaround.
MARKETING PROCESSES
Simplify the flow of information and
overcome logistical challenges by
LEVERAGE CUSTOMER DATA integrating your marketing and printing

5. SECURE ACCESS TO
MARKETING MATERIAL
Let end users request all types of marketing
ON-DEMAND
collateral in an on-demand environment. Items
like business cards, brochures, direct mail pieces,
stationery, and promotional items are accessible
24 hours a day, 7 days a week.

6. CENTRALIZED ORDER
PROCESSING FOR ALL Promotional Items
MARKETING MATERIAL
Work more efficiently by viewing and managing all
INVENTORY
of your orders, for all of your marketing needs,
in one central location. Your orders can flow directly
to their press, along with inventory fulfillment,
for the ultimate turnaround.
Print on Demand
Inventory

7. LEVERAGE CUSTOMER DATA
FOR ONE-TO-ONE MARKETING
Put your data to work with dynamic messaging and
imagery to create 1-to-1 eye catching marketing
MARKETING
pieces. Substantially increase response rates, ROI,
Variable Data Publishing
customer retention and brand awareness.
Image Personalization
Personalized Email Campaigns
Web-Based Personal URL
and Campaign Tracking System

8. ALLOW END-USER Customizable Images and Text
VERSIONING WITHIN
BRAND GUIDELINES
Offer either templates or finished
marketing pieces and maintain control
over your company’s key branding
VARIABLE
elements. You determine which elements
are fixed and which are flexible.
SPLI S O LU T I O N S F O R
P U M P S , M I X E R S , AG I TAT
Choose from G LO B A L S O LU T I O N S , LO C A L S E R V I C E
Image Gallery Since its founding in 1884, the A.W. Chesterton Company has
successfully met the critical needs of its diverse customer base.
Today, as always, customers count on Chesterton solutions to
increase equipment reliability, optimize energy consumption,
and provide local technical support and service wherever they
are in the world.
Chesterton’s global capabilities include:
I Servicing plants in over 100 countries
Live Preview for Instant Proofing
SPLIT SEALS
I Global manufacturing operations
I More than 500 Service Centers and Sales Offices worldwide
I Over 1200 trained local Service Specialists and Technicians
S O LU T I O N S F O R L A R G E R OTAT I N G E Q U I PM E N T
P U M P S , M I X E R S , AG I TATO R S , P U L P E R S , R E AC TO R S , A N D WAT E R T U R B I N E S
Visit our website at
G LO B A L S O LU T I O N S , LO C A L S www.chesterton.com
ERVICE
Since its founding in 1884, the A.W. Chesterton Company has
successfully met the critical needs of its diverse customer base.
Today, as always, customers count on Chesterton solutions to
Chesterton ISO certificates available on www.chesterton.com/corporate/iso
increase equipment reliability, optimize energy consumption,
and provide local technical support and service wherever they
SpiralTrac™ is a trademark of Enviroseal Engineering in the world.
are Products Ltd.
Technical data reflects results of laboratory tests and is intended to indicate general characteristics only.
Chesterton’s global capabilities include:
A.W. CHESTERTON COMPANY DISCLAIMS ALL WARRANTIES EXPRESSED, OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE OR USE. LIABILITY, IF ANY, IS LIMITED TO PRODUCT REPLACEMENT ONLY.
ANY IMAGES CONTAINED HEREIN ARE FOR GENERAL ILLUSTRATIVE OR AESTHETIC PURPOSES ONLY AND ARE NOT INTENDED TO CONVEY ANY INSTRUCTIONAL, SAFETY, HANDLING OR USAGE INFORMATION OR ADVICE RESPECTING ANY PRODUCT OR EQUIPMENT. PLEASE
REFER TO RELEVANT MATERIAL SAFETY DATA SHEETS, PRODUCT DATAplants AND/OR PRODUCT LABELS FOR SAFE USE, STORAGE, HANDLING, AND DISPOSAL OF PRODUCTS, OR CONSULT WITH YOUR LOCAL CHESTERTON SALES REPRESENTATIVE.
I Servicing
SHEETS in over 100 countries
I Global manufacturing operations
I More than 500 Service Centers DISTRIBUTED BY:
and Sales Offices worldwide
I Over 1200 trained local Service Specialists and Technicians
BRINOX d.o.o.
860 Salem Street Sora 21
Groveland, MA 01834 USA Medvode, SI-1215 Slovenija
Telephone: 781-438-7000 Visit our website at
Tel: +386 1 361 97 30
Fax: 978-469-6528 www.chesterton.com
Fax: +386 1 361 97 20
www.chesterton.com www.brinox.si
© A.W. Chesterton Company, 2009. All rights reserved.
® Registered trademark owned and licensed by
Chesterton ISO certificates available on www.chesterton.com/corporate/iso
A.W. Chesterton Company in USA and other countries. FORM NO. EN22283 PRINTED IN USA 10/09
SpiralTrac™ is a trademark of Enviroseal Engineering Products Ltd.
Technical data reflects results of laboratory tests and is intended to indicate general characteristics only.
A.W. CHESTERTON COMPANY DISCLAIMS ALL WARRANTIES EXPRESSED, OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE OR USE. LIABILITY, IF ANY, IS LIMITED TO PRODUCT REPLACEMENT ONLY.
ANY IMAGES CONTAINED HEREIN ARE FOR GENERAL ILLUSTRATIVE OR AESTHETIC PURPOSES ONLY AND ARE NOT INTENDED TO CONVEY ANY INSTRUCTIONAL, SAFETY, HANDLING OR USAGE INFORMATION OR ADVICE RESPECTING ANY PRODUCT OR EQUIPMENT. PLEASE
REFER TO RELEVANT MATERIAL SAFETY DATA SHEETS, PRODUCT DATA SHEETS AND/OR PRODUCT LABELS FOR SAFE USE, STORAGE, HANDLING, AND DISPOSAL OF PRODUCTS, OR CONSULT WITH YOUR LOCAL CHESTERTON SALES REPRESENTATIVE.
Locked in Co-Branding
DISTRIBUTED BY:
BRINOX d.o.o.
860 Salem Street Sora 21
Groveland, MA 01834 USA Medvode, SI-1215 Slovenija
Telephone: 781-438-7000 Tel: +386 1 361 97 30
automation
Fax: 978-469-6528 Fax: +386 1 361 97 20
www.chesterton.com www.brinox.si
© A.W. Chesterton Company, 2009. All rights reserved.
® Registered trademark owned and licensed by
A.W. Chesterton Company in USA and other countries. FORM NO. EN22283 PRINTED IN USA 10/09

9. ORDER TRACKING
JOB TRACKING
Multiple order statuses allow detailed viewing from order to
delivery. After your order has shipped, click on the tracking
number to go directly to the shipping carrier tracking page.
ORDER NOTIFICATIONS
In addition to online tracking capabilities, email
notifications are sent to users when an order is
placed, and when an order has shipped.
Customer@company.com

10. REPORTING
Reports provide detailed
information on all system
activities. Administrative users
have access directly from the
REPORTING
storefront.
Export to database for
formatting and analyzing.
Have all order data history at
your fingertips to track orders
and costs, analyze trends and
compare and contrast item
usage.

11. WEB TO PRINT FEATURES
Software as a Service (SaaS) Infrastructure
Get up and running easily with MarcomCentral’s SaaS (Software as a Service) delivery model. Sites are launched
quickly without the headache of servers, software, and other resources. Hosted at a state-of-the-art data center
PARTNERSHIP
and certified quarterly by SecurityMetrics®, MarcomCentral provides the ultimate security and reliability.
One-to-One Marketing Campaigns
Printables best in class FusionPro product line helps produce completely personalized marketing materials with
dynamic text and imagery. Design templates are quickly and easily built using the industry leading FusionPro
Desktop. MarcomCentral uses FusionPro Server for composition and can deliver 10 optimized output formats.
Internationalization
Store navigation and functions can be quickly and easily displayed in a variety of international languages.
Users can select from English, French, Italian, German, Spanish, or Dutch when logging in to the store.
Additionally, MarcomCentral allows documents to be typeset and personalized in Unicode languages.
Personalized Email Campaigns
MarcomCentral seamlessly integrates with ExactTarget® for the best in email marketing. An intuitive interface
helps create rules and logic for personalized email campaigns that can compliment direct mail and other print
collateral. Adding email services is critical for print service providers who want to grow with their customers.
Image Personalization
Produce amazing, eye catching, personalized direct mail and email campaigns. Personalized imagery
uses a combination of unique fonts and images to produce life like messages that provide a much
greater response rate and customer engagement.
Integrated List Purchasing
AccuData and GeoSelector™ are fully integrated mailing list solutions that automatically provide targeted
demographic lists for direct mail campaigns.
TransPromo: Promotional Messages on Transaction Documents
Our Transpromotional solution provides personalized promotional messaging strategically placed
on transaction documents to create results oriented direct response pieces.
Intelligent Forms
MarcomCentral can produce versioned documents with dynamic forms that use conditional
if then logic to control form elements, eliminating the need for multiple templates.
Ad hoc Job Submission
Using JobDirect®, clients can estimate and submit unique orders without using predefined templates.
The JobDirect PDF conversion tool automatically converts more than 200 document formats
including Microsoft Word, Excel, PowerPoint and Publisher.
Web Services and Data Feeds

12. THANK YOU FOR YOUR TIME.
110 Commerce Way, Woburn, MA 01801 • 781-231-7200 • Fax: 781-938-7727
www.uni-graphic.com