The document discusses word-of-mouth marketing and its importance compared to traditional advertising methods. It notes that people trust recommendations from friends and acquaintances over television advertising. Specifically, 90% of people trust recommendations from people they know versus 62% who trust television ads. On average, a person will mention a brand or product they heard about from someone else 60 times per week. The rest of the document appears to be advertising word-of-mouth marketing services from Buzzhunter.sk.