Unica Web Analytics Kpmg June 08
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The document provides an overview of web analytics solutions from Unica and eGlobal NZ. It discusses NetTracker and NetInsight tools for analyzing website usage data. Key features highlighted include intuitive dashboards, pre-built KPIs, integration with other data sources, and flexible data collection methods like log files and page tagging. Customers can use the tools to better understand visitor behavior and optimize their websites.
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Exove Extends keynote on Dec 13th, 2017
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IEEE-SCCPresentation.290214544
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Power Automate: A business service for line of business specialists and IT pros to build automated
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Unica Web Analytics Kpmg June 08
- 1. Web Analytics Web Analytics Overview KPMG Doug Cockroft Nick Baker eGlobal NZ June 2008
- 5. Unica is the Worldwide Leader in EMM Software Dedicated to customer success More resources focused solely on marketing Financially solid and growing Worldwide presence: over 500 enterprise customers and 2,000+ SMB
- 6. Leading Companies Choose Unica Financial Services Health/Insurance Telecom Travel Retail/Catalog Other Industries Publishing
- 7. Top Ranked in Gartner Multi-Channel Campaign Management Magic Quadrant Source: Gartner, March 2006 Forrester Research
- 8. Affinium NetInsight, Used by 1000s of Leading Companies Financial Services Health/Insurance High Tech/Software Retail/Catalog Other Industries Manufacturing Telecom
- 9. Leading Australian & New Zealand Companies Choose Unica & eGlobal
- 11. Web Analytics NetInsight Doug Cockroft Nick Baker eGlobal NZ June 2008
- 15. Insight: Target the Right Visitors
- 16. Which Of Your Pages Contribute to Converting Visitors?
- 17. Is Our Online Form Working Equally Well for Company vs. Private Visitors?
- 18. Switch into A/B Analysis Mode
- 19. Paid Visitors Were Thrown Off By Our Online Form
- 21. Customer’s Web Site Customers ERP ERP Finance Web Servers IIS, Apache, iPlanet, etc. Page Tags JavaScript, client-side data collection Application Logs Custom logs Sales Customers NetInsight Web DWH Web Sites Unica or Customer Data Stores ETL / UDI Unica & EDWH Results Target Interest ETL ETL ETL Unica Affinium or NetInsight UI or BI NetInsight can ETL into your DWH
- 22. Unique Benefit: Flexible Data Collection
Editor's Notes
- But whichever approach you take don’t let the offline effects of your search marketing escape you because otherwise you would really – not – know the true results of your efforts. We have, by the way, a paper in the works with further examples. If you would like us to e-mail that one to you when it becomes available, do come and find me after this session.