1. 09/08/2012 © 100%Open 1
Hovis & Courtaulds = Quorn
Courtaulds (now Akzo) taught Hovis how to weave strands of mushroom fungus, a
byproduct of bread making, into Quorn; now one of the UK’s biggest food brands.

2. 09/08/2012 © 100%Open 2010 2
Coca-Cola & Cola-Life
ColaLife uses the left over space in Coca-Cola crates to open up new distribution
channels to carry ‘social products’ such as oral rehydration salts.

3. 09/08/2012 © 100%Open 3
Pizza Express & Pay Pal
Pay Pal enable Pizza Express customers to settle their bill and share the bill with
friends, using an iPhone app, and leave the restaurant whenever they like.

4. 09/08/2012 © 100%Open 4
F1 Intensive Care Unit
Doctors learned from the Forumla 1 pit stop as analogous to transferring patients
from operating room to intensive care, reducing errors made and saving lives.

5. 09/08/2012 © 100%Open 5
Reebok Pumps
Reebok Pumps innovation came from standard blood pressure monitors. Their first
year’s sales we over $1bn and propelled Reebok ahead of Nike for the first time.

6. 09/08/2012 © 100%Open 6
Starbucks and Square
Square & Starbucks have announced a unexpected partnership that will see them
using the mobile payment service in 7,000 stores while also investing $25m in it.

7. 09/08/2012 © 100%Open 2010 7
LEGO Cuusoo
LEGO Cuusoo is an innovation platform where people can submit designs, build a
market before investing in production, and receive a 1% royalty when it is produced.

8. 09/08/2012 © 100%Open 2010 8
Orange & Last Second Tickets
Orange asked for ‘the next Orange Wednesday’s’ – a brand proposition to attract and
retain customers – & found one called Last Second Tickets (rebranded as Fun
Finder).

9. 09/08/2012 © 100%Open 9
Swatch & Mercedes = Smart
Swatch worked closely with Mercedes to develop the hugely popular Smart car using
the same type of manufacturing strategies and personalization.