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Webinar: how to source candidates on facebook
- 1. How to Source Candidates on Facebook Unlocking the power of YOUR Facebook network
- 3. Take Aways • Degrees of Separation • Search through your Facebook network… professionally • How to source candidates on Facebook • Identified Employer Solutions
- 4. Degrees of Separation 2nd Degree 1st Degree I am a Ninja. You can’t find me without Identified.
- 5. My Facebook 1st and 2nd Degrees of Separation My 23,142 2nd Degree Connections come from the 1st degree connections of my FB friends
- 6. How to Find the Ninja
- 7. It’s where talent lives. 18 – 24 Year 25 – 35 Year Old US Users Old US Users 57,370,42 0 Users * 71,607,320 Users * 3,083,213 5,180,641 Users ** Users ** August 2011 Sources: * Facebook - self reported ** LinkedIn - self reported
- 8. Identified Employer Solutions Identified Talent Link Identified ProSearch™ Identified Reach
- 9. Identified Talent Link Available 11/1/2011 Post Jobs on your Facebook page Candidates apply directly on Facebook or through your ATS. Jobs reposted through partners:
- 10. Identified ProSearch™ Available Now
- 11. Identified Reach Available 11/1/2011 Draw an audience to your jobs through targeted Facebook advertising Engage your audience with Facebook Sponsored Stories Build your Talent Community with a Facebook Cost/Like campaign
Editor's Notes
- Hi, I’m Erik Kostelnik, the Vice President of Sales here at Identified. Identified Employer Solutions are Facebook recruiting solutions for the social employer. Established in 2010, Identified has quickly become the #1 Professional Search Engine of Facebook, providing ranking and relevance to its users. After interest from the recruiter community to develop Facebook recruiting and sourcing tools, Identified now offers a full suite of Facebook recruitment solutions, from our passive sourcing tool, ProSearch, our Facebook job board and Talent Community, TalentLink, and our targeted Facebook advertising, JobReach.During this 30 minute demo, we will show you how to professionally search through your Facebook network with Identified. Please ask any questions you may have in the Chat box to the right, and we’ll do our best to answer them throughout the demo or at the end of the webinar.
- The key take aways today are:A Full understanding of 1st and 2nd degree connections, how they are calculated, and what they meanHow to professionally search through FacebookHow to source from Facebook using IdentifiedA quick review of Identified Employer Solutions
- Lets start off with most likely the most confusing part of this webinar:the theory six degrees of separation. It’s necessary to have a basic understanding of this theory since Identified’s platform is based on 3 degrees. Six degrees of separation (also referred to as the "Human Web") refers to the idea that everyone is, at most,six steps away from any other person on Earth, so that a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. I’m sure that everyone joining us today knows what Facebook is. Very plainly, it is the largest human database of all time with over 800 million users worldwide. Not only is Facebook the largest database, but it is also the most accurate and up to date database with average users returning 4 times a day. Because Facebook knows that you value the time that you have put into building your network and engaging with your friends, they have given you access to cataloguedinformation on your direct friends, or 1st first degree network, and friends of friends, or your second degree network.The challenge for you as a recruiter and the reason that you cannot use Facebook like your LinkedIn profile is that Facebook is inherently social, it does not come out and show you the catalogued work experience, job titles, education, location, all of the things that would make Facebook a great recruiting tool.Lets take a further look into 1st and 2nd degree Facebook networks and start to give you a peek into how to leverage your existing Facebook network through Identified.
- Since Identified’s technology pulls your network information out of Facebook, we can show you your 1st and 2nd degree connections in detail while bringing professional relevancy to the information. On this slide you can see the networks of my two Facebook friends Brendan and Carolyn. I pulled this from Identified and will show you later how you can access this and more information from your own existing Facebook network. As we have discussed my 2nd degree connections are a summation of “friends of friends”. Brendan’s 2,118 and Carolyn’s 1,704 are added with my other 2nd degree connections to total 23,142 “friends of friends”. Through my 1st and 2nd degree connections, I also am connected to 2,891 companies.
- Here are the facts:Based on Jobvite’s 2011 Social Recruiting Survey 2/3s of all companies have successfully hired through a Social Network with 95% of recruiters making a hire from LinkedIn and 25% making a hire from Facebook… if Facebook is so much bigger than LinkedIn and you already have all these connections set up, why is it that recruiters are not making hires from it? The reason is because recruiters and companies are using Facebook like a job board, and not like the passive sourcing tool that it has the potential to be. They are spending a lot of money on posting jobs on their company pages, posting jobs through ATS, or advertising. There are some diamonds in the ruff out there that you will find with job boards, or by posting jobs, but job seekers hate applying to job postings and recruiters hate sifting through thousands of resumes to find the right fit. Quality candidates, I’ll call them Ninjas, want to find jobs through other Ninjas and will not apply to jobs, even if the job postings are on Facebook. With Identified’s search technology you now have the access to turn your own Facebook network into a personal Ninja database.Before I show you have lets talk numbers.
- Facebook is where passive talent lives. Actually, not only is Facebook where talent lives, but where people socialize, work, check-in, buy, and get their news. And your target audience of 1-14 years experience is not on LinkedIn. 130m users are on Facebook between the ages of 18 and 35 with Linkedin hovering around 8m.The problem with LinkedIn is not the product itself, the issue is based on the Jobvite study 87% of all recruiters use the service. With a limited amount of users, THE PLATFORM IS BECOMING SUPERSATURATED with RECRUITERS and SALESPEOPLE. Facebook is our focus today and how to use Identified to professionally search through your existing network.Lets take a look at my Facebook network professionally interpreted by Identified.
- Identified Employer Solutions are Facebook recruiting solutions for the social employer.When it comes to recruiting from Facebook, knowing where to start is often the most difficult. Identified Employer Solutions are the fastest, easiest and most effective way recruiters promote, search and engage with the Facebook network. Established in 2010, Identified has quickly become the #1 Professional Search Engine of Facebook, providing ranking and relevance to its users. After interest from the recruiter community to develop Facebook recruiting and sourcing tools, Identified brought on experienced employees from the recruitment advertising industry to develop and launch new recruiting solutions for the platform. Identified Employer Solutions leverage the years of experience in Facebook recruiting best practices and policies to assist recruiters, and their organizations, in promoting, searching and engaging with the Facebook network. Lets go over the solutions
- Identified Employer SolutionsTalent Link – Drive quality candidates by posting and sharing jobs on your Company’s HQ or Careers Facebook site. Integrate with your ATS or manage your jobs and candidates straight from the app. All jobs posted are pulled by Indeed and Simply Hired to increase views and drive candidates to your Facebook page.
- Identified Employer SolutionsProSearch – Source passive Facebook candidates with Identified’s filtering, ranking and relevance. Search by Location, GPA, Graduation YearDownload resumes, message directly with IDMail, and see how you are connected to the candidates through your company’s employees. Contact users as a company, not a user“Featured Employer” spotlight in weekly Newsletter and social media
- Identified Employer SolutionsReach– Build your talent community on Facebook by advertising targeted job postings from your Talent Link or setting up a cost/like program to drive specific candidates to your Facebook page for those hard to fill positions.Advertising - Promote a specific job, career event, page, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.Sponsored Stories - Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts. There are 3 ads:Like StoryWhen people like your Page, their friends see a story about it.Check-In StoryWhen people check in to your business using Facebook Places, their friends see a story about it.Page Post Like StoryWhen people like your Page post, their friends see a story about it.Cost/Like – build your page like’s with the talent you are specifically looking for