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Synchronizing
Creativity
+ Content
Management
(alternate title)




Designer
vs Developer
(alternate title)




Smart
vs Stupid
THE Con   lict!
roles

                   executive




        designer                 editor




            developer      help desk
The executive needs:

Value, reliability
BUT! high output
The help desk needs:

Detailed
documentation
BUT! quick tasks
The editor needs:

Ease-of-use
BUT! more features
The developer needs:

Features to build
BUT! lean codebase
The designer needs:

Total freedom
BUT! quick builds
regularity/creativity
Meddling with
WordPress
& the organizational divide
WordPress is
a service for
everyone




       IS&T/MarCom
                              WordPress is
                               for big sites
                                       only


2007     2008   2009   2010     2011      2012
Pilot #1: School of Medicine

= 1 designer
= 0 developers
= 0 editors

2007   2008    2009   2010     2011   2012
Pilot #1: School of Medicine

= 1 aging CMS
= 136 sites
> 200 editors

2007   2008    2009   2010     2011   2012
Implementation

> 1 year later
= 0 designers
= 0 editors
= 0 sysadmins
= 2 developers
2007   2008   2009   2010   2011   2012
Crippling WordPress

- Comments
- Roles
- Categories
- Tags
2007   2008   2009    2010   2011   2012
“Don't ight WordPress.
 Understand it.
 Embrace it.”
Pilot #2: Admissions

> 9.5 million views


2007   2008   2009     2010   2011   2012
Pilot #2: Admissions

= 2 designers
= 1 contractor
= 0 IS&T

2007   2008   2009     2010   2011   2012
Pilot #3: Human Resources

= 3.2 million views


2007   2008   2009   2010   2011   2012
Pilot #3: Human Resources

= 2 students
= 2 IS&T plugins

2007   2008   2009   2010   2011   2012
DIY themes:

= 1/8 designer
= 1 developer
= 0 coordination

2007   2008   2009   2010   2011   2012
581 sites




                342 sites


      141 sites
 136 sites
0 sites
  2007   2008       2009    2010   2011   2012
Total:

+ 253 In-progress
+ 1,800 Blogs
= 2,732 Sites

2007     2008   2009   2010   2011   2012
Average Rate since 2008:

= 1.9 Sites/Day!!1


2007   2008   2009   2010   2011   2012
The Oh Sh*t!
Moment
roles

                   executive




        designer                 editor




            developer      help desk
roles must
understand
each others

                         executive


              designer               editor




                developer      help desk
content           design


          site




          tools
Collaboration
A range of offerings:

1. Fully custom
2. Quick setup
3. DIY tools
Can’t support
Effort & cost:   2,732 Custom Sites!


1. High
2. Moderate
3. Low
Establish work lows:

1. Sandbox
2. SVN       >10,000 commits!

3. Documentation
4. Tools to talk
Moving code




 sandbox      devl   pre-prod   prod
Moving content


       live    prod
   content
                                   design
                         sandbox   + develop
                                   around real
                                   content
in-progress   pre-prod
    content
assemble
   teams
     that
    cross boundaries
         (even if it’s awkward)
tools




                             CUS
DIY
sites
                             TOM
                              sites




        lexible theme framework
“ lexi”
lexi
= color options
lexi
+ content banner
lexi
+ layout editor
lexi
+ automated setup
+ good defaults
= happy help desk
lexi logo variations
lexi
= child themes
+ extensible (+/-)
+ widget formats
+ shortcode library
lexi
+ mobile themes
+ plugins
How many plugins does it take?


Main                      Main        Integrated
Third-Party               BU-speci ic w/ BU apps
Gravity Forms             BU Navigation         BU Calendar

WP SuperCache             Access Control List   BU Maps
                          (w/ Single Sign-on)
Akismet                                         Google Search
                          User Management       Appliance
Networks for              (w/ Single Sign-on)
WordPress                                       Course Feeds
                          Content Banner        Training Manager
                          Post Details          Emergency Alert

                          Advanced Tiny MCE
                          Site Manager
                          Cache / Message
                          Queue Daemon
How many plugins does it take?


Main                      Main        Integrated
Third-Party               BU-speci ic w/ BU apps
Gravity Forms             BU Navigation         BU Calendar

WP SuperCache             Access Control List   BU Maps
                          (w/ Single Sign-on)
Akismet                                         Google Search
                          User Management       Appliance
Networks for              (w/ Single Sign-on)
WordPress                                       Course Feeds
                          Content Banner        Training Manager
                          Post Details          Emergency Alert

                          Advanced Tiny MCE
                          Site Manager
                          Cache / Message
                          Queue Daemon
How many plugins does it take?


Main                      Main        Integrated
Third-Party               BU-speci ic w/ BU apps
Gravity Forms             BU Navigation         BU Calendar

WP SuperCache             Access Control List   BU Maps
                          (w/ Single Sign-on)
Akismet                                         Google Search
                          User Management       Appliance
Networks for              (w/ Single Sign-on)
WordPress                                       Course Feeds
                          Content Banner        Training Manager
                          Post Details          Emergency Alert

                          Advanced Tiny MCE
                          Site Manager
                          Cache / Message
                          Queue Daemon
Up next»   + mobile
           + BU Today
           + libraries
           + magazines
           + responsive
           + wp community
(by)
          @gcorne




Gregory Cornelius
vs Scott Dasse
Synchronizing Creativity with Content Management

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Synchronizing Creativity with Content Management