Freshness Burger is a popular burger chain in Japan known for its cozy booth seating and café-like atmosphere over fast food. The store aims to attract customers seeking a different dining experience without long queues by offering high quality products like Heinz Chilli Sauce.

1. Freshness Burger Popular burger chain in Japan.

2. Two observations The booth seats are always cozy. A person commented that the place was more like a café than a fast food restaurant.

3. Attraction Type I think that the store is trying to attract people who want to try something different or people who do want to suffer queue hassle.

4. Do you think the retailer will be successful in attracting customers? Yes

5. Reason far answer in previous slide: Great quality products such as the Heinz Chilli Sauce is used.