In November of 2016, I created a nonprofit organization business proposal along with three other students as an assignment for our Nonprofit PR class. The assignment was to create an entire nonprofit organization from scratch and provide the following: an organization name, mission statement, write out the core values, establish missional programs, identify the target audience, find a location, create a business model, introduce the start-up staff, write a launch communication plan and provide objectives, identify the key message and slogans, identify the various communication tactics and establish a timeline. I spent a lot of time on the design of the website and business proposal, but we all equally worked on the content of the proposal.

1. I S S U E N O . 0 1WWW.UN-CON-STRAINED.WEEBLY.COM/
U N · C O N · S T R A I N E D
/ ˌ Ə N K Ə N ˈ S T R Ā N D /
A D J E C T I V E
N O T R E S T R I C T E D O R L I M I T E D .
" U N C O N S T R A I N E D G R O W T H "

2. Issue 27 | 234
TABLE
OF
CONTENTS

3. SPREADING A
MOVEMENT TO
RELEASE THE
CONSTRAINTS
THAT BOX
MILLENNIALS IN.
ORGANIZATIONAL
PROPOSAL
MISSION STATEMENTPAGE 2

4. CORE
VALUES
U N · C O N · S T R A I N E D
Ideation:
The production of original thoughts to
develop new ideas, concepts, or thought
processes to develop further. To create new
insight and awareness.
Relaxation:
Providing an environment that promotes a
calm atmosphere to be used as a space of
focus as well as a place to escape from work,
when needed. A space that provides
opportunity, to relax and recharge at, once
work is complete.
Meaning:
Acknowledging the inner longing and
curiosity of what one’s purpose is in the world.
Promotion of deep conversations while
consequently integrate feelings and
knowledge in order to discover one’s unique
place in the world.
N O M A D I C | 2 4
PAGE 3 ORGANIZATIONAL
PROPOSAL
CORE VALUES
Genuinity:
To inspire the desire to know the truth about
oneself and the surrounding world. This
includes seeking an objective awareness of
personal strengths and limitations. To be
oneself in all situations.
Community:
Encouraging growth between peers for the
purpose of ongoing mutual support and the
creative enhancement of each other.

5. The Factory:
Weekly events are held here with the purpose of
providing the opportunity to engage with Christ in
a new way. This open event space will also be used
for large community events monthly. These events
will seek to connect people of other generations in
order to promote a unified community to
ultimately change the outlook of millennials to
those in the older generations. This event space
can also be rented out for local events such as:
concerts, meetings, conferences, etc.
Every Sunday at 3 PM, The Factory will be
reserved for Unconstrained’s Weekly Christ
Encounter. This involves a time of worship, small
group discussion and intentional relationship
building.
Office Space:
A communal work place to think and
engage with fellow millennials during usual
business hours. This includes daily topics
concerning current events that are prevalent in
today’s society. This will encourage the
spiritual and mental growth of millennials on a
daily basis and empower them to change the
way the world views them in their daily
actions.
Issue 27 | 234
PAGE 4 MISSIONAL PROGRAMS ORGANIZATIONAL
PROPOSAL
Conferences:
Unconstrained has trained up millennial
speakers with the purpose of communicating
the goals and hearts of millennials to business
people of older generations.

6. TARGET AUDIENCES
National Scope
First location launched in Warehouse Row
in Chattanooga, TN.
Millennials/Generations: 18-36
Older generations that desire to learn more
about and/or create relationships with an
often-misunderstood generation.
Generation X: 37-51
Baby Boomers: 52-68
PAGE 5 ORGANIZATIONAL
PROPOSAL
AUDIENCE, TARGET & BUSINESS MODEL
LOCATION
Costs
Upkeep of buildings paying staff
Travel expenses to conferences
Planning and running missional programs
Launch Plan
Kickstarter Campaign
Launch Event Fundraiser
Merchandise
Investors
Sponsors
Regular Income
Rent out Factory space
Tickets and concessions at Factory events
Merchandise
Donations
BUSINESS MODEL

7. JENNIE
STORMS
J E N N I E W O R K S C L O S E L Y
W I T H T H E
“ U N C O N S T R A I N E D ” B O A R D
O F D I R E C T O R S . S H E K E E P S
T H E G O A L S O F
F U R T H E R I N G
C O M M U N I C A T I O N ,
K N O W L E D G E A N D F U N T O
B R E A K T H E S T I G M A S
P L A C E D B Y S O C I E T Y O N
M I L L E N N I A L S .
PAGE 6 ORGANIZATIONAL
PROPOSAL
START-UP STAFFING
P R O J E C T D I R E C T O R / C H I E F
E X E C U T I V E O F F I C E R

8. PAGE 7 ORGANIZATIONAL
PROPOSAL
START-UP STAFFING
KIERSTEN
POWERS
K I E R S T E N O V E R S E E S
T H E A D V E R T I S I N G
A S P E C T S O F
“ U N C O N S T R A I N E D ” . S H E
W O R K S C L O S E L Y W I T H
D E S I G N E R S A N D O T H E R
C R E A T I V E S T O M A K E
O U R C R E A T I V E V I S I O N
C O M E T O L I F E .
C R E A T I V E D I R E C T O R

9. PAGE 8 ORGANIZATIONAL
PROPOSAL
START-UP STAFFING
CODY
AULIDGE
C O D Y I L L U S T R A T E S ,
P H O T O G R A P H S A N D L A Y S
O U T P R O M O T I O N A L A N D
F U N C T I O N A L M A T E R I A L S
F O R “ U N C O N S T R A I N E D ” .
H E A L S O H E L P S W I T H T H E
S O C I A L M E D I A M A R K E T I N G
E F F O R T S O F
“ U N C O N S T R A I N E D ” .
C R E A T I V E D E S I G N E R

10. PAGE 9 ORGANIZATIONAL
PROPOSAL
START-UP STAFFING
R A C H E L H A N D L E S A D I V E R S E
S P R E A D O F A D M I N I S T R A T I V E
T A S K S F O R
“ U N C O N S T R A I N E D . ” S H E
W O R K S T O B E T T E R O U R
O R G A N I Z A T I O N B Y T A C K L I N G
T H E M A I N T E N A N C E S I D E O F
M A T T E R S .
RACHEL
MAXONO F F I C E M A N A G E R

11. N O M A D I C | 2 4
PAGE 10 LAUNCH
COMMUNICATION PLAN
SITUATIONAL ANALYSIS
The vision of this organization is inspired by the stigmas that have been
placed on millennials by culture, themselves and members of older
generations. The goal is to cultivate creative ideas through a free exchange of
different opinions and passions while simultaneously encouraging a Christ-
centered atmosphere. Unconstrained wants to bring generations together to
create a more positive future by shifting the view of millennials to be more
positive.
Launch Communication
Plan
Situational Analysis

12.
By the end of the campaign, 15
percent of our target audiences will
know about the existence of the
organization and understand its
mission.
Measured by: Survey sent to
sample of target audiences.
By the end of the campaign, 15
percent of our target audience will
follow the organization on one or more
of its social media platforms.
Measured by: Social media analytics.
By the end of the campaign, the
organization will have raised at least
$20,000 through the Kickstarter
campaign.
Measured by: Success of Kickstarter
campaign.
By the end of the campaign, the
organization will have raised at least
$30,000 through the launch party.
Measured by: Funds raised at launch
party.
By the end of the campaign, the
organization will have partnered with
at least 10 donors that are passionate
about the cause.
Measured by: Number of donors
partnered with.
By the end of the campaign, the
organization will have sponsorships
through at least 10 local businesses.
Measured by: Number of sponsors
that are local businesses.
Millennials/Generation: Years 18-36
Older generations that desire to learn
more about and/or create relationships
with an often-misunderstood
generation.
Generation X: 37-51
Baby Boomers: 52-68
Issue 27 | 234
PAGE 11 LAUNCH
COMMUNICATION PLAN
OBJECTIVES & AUDIENCE
Objectives
Target Audiences

13. PAGE 12 LAUNCH
COMMUNICATION PLAN
KEY MESSAGES/SLOGAN
#unconstrained
S P R E A D I N G A
M O V E M E N T T O
R E L E A S E T H E
C O N S T R A I N T S T H A T
B O X M I L L E N N I A L S
I N .
H E L P U S E M P O W E R
M I L L E N N I A L S T O
L I V E
U N C O N S T R A I N E D .
J O I N U S I N
B R E A K I N G T H E
B A R R I E R S T H E
W O R L D H A S S E T
M I L L E N N I A L S I N .

14. COMMUNICATION
TACTICS
Email Invites
Formal Invites
Local Business Leaders
Potential investors/Partners
Press Release/Media Kit
Local Newspapers
Television Stations
Local Bloggers
Guests
Potential Investors/Partners
Potential Clients
Local Media
Entertainment
Live Music
Keynote Speakers
Live Website Launch
Raffle
Swag/Handouts
Raffle for Merchandise
Thank You Bags
Sponsors for Launch Party
Movers-and-shakers in the local community
Food
Beverages
Event Space
Music
PAGE 13 LAUNCH
COMMUNICATION PLAN
COMMUNICATION
TACTICS
SOCIAL MEDIA
Facebook -
www.facebook.com/unconstrained.chattanooga/
Twitter -
www.twitter.com/un_con_strained
Instagram -
www.instagram.com/un_con_strained/
KICKSTARTER CAMPAIGN
LAUNCH PARTY
Unconstrained’s “First Birthday Party”
Chance to find potential “customers,” interested
investors and brand advocates.
Location
Event Space Donated
A location that fits the voice of the
organization
Marketing
EventBrite.com
Social-media-friendly event management site
Social Media
Flyers
Local Businesses
Local Colleges

15. PROPOSED
TIMELINE
# U N C O N S T R A I N E D
March 5, 2017: Release longer informational
video on Kickstarter and Social Media.
April 10, 2017: Release update video
concerning sponsors, donors and funds raised.
Partner with 5 more churches and local
businesses.
May 19, 2017: Launch party Unconstrained “First
Birthday”. The first big event!
May 21st - First Weekly Christ Encounter - 3 PM
August 26th - NF concert - 8 PM
September 8 - 10 - City Church Chattanooga
Women’s Conference
October 5th - Generation Converge - 6 PM
N O M A D I C | 2 4
PAGE 14 LAUNCH
COMMUNICATION PLAN
TIMELINE
January 9, 2017: Launch of Organization.
Kickstarter campaign begins with a launch
teaser video explaining what Unconstrained is
about.
February 12 - 14, 2017: Partner with City Church
Chattanooga and 3 other local churches on
their weekend services to start building a
relationship.