The 10th of December is the international day of Human Rights, the occasion for the EU to speak out loud its core values, raise awareness and gather people around them.

1. E opean Union in Tha land
H a Rig
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FLORENCE S T - 06/22/20

2. H a Righ

3. CONTEXT
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4. HUMAN RIGHTS AND DEMOCRACY
A PRIORITY FOR THE EU
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5.
A FIVE FOCUS ACTION PLAN FOR 2020-2024

5. A VERY SPECIFIC PLAN THAT
NEEDS TO BE ADAPT FOR A
GENERAL AUDIENCE
...

6. WHAT COMES TO PEOPLE MINDS WHEN YOU
SPEAK ABOUT HUMAN RIGHTS

7. SO LET'S FOCUS ON THE FIRST
PILLAR
PRO EC ING AND EMPO ERING
INDI ID ALS

8. C ea e a a e e
C ea e e a d aff c
C ea e c e a a d
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O R OBJEC I ES
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O R ARGE
THE LARGER, THE BETTER

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a d e e a c c e
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U e a e a d e ce ed a
a f ce
O R S A EMEN S
1
2
3

11. EVENT
IMPLEMEN A ION
2 WEEKS TO RAISE AWARENESS ABOUT
HUMAN RIGHTS
PR
SOCIAL MEDIA
PRINT
DIGITAL MEDIA
CINEMA

12. 2 or 3 new Tha artists to express
themselves about the Human Rights
From 12th to 26th of December
At the Yelo House
An event you created that is to keep, it should
become a rendez-vous over the years.
Create a contest among students in
photography schools about children and
health and propose to be exposed during the
event as a reward.
Objective: engage a younger target who can
then raise awareness by using word of mouth.
E EN

13. Artists talking about their creating process
about Human Rights
Tha lecturer (TEDx format) on a specific
subject : freedom of speech, women rights,
LGBQTI+...
Goodbye pack with goodies and pamphlets
to highlight local associations and Human
Right defenders.
Raise funds by organizing an auction on art
pieces produced (partner with Sotheby's or
Christies)
To celebrate the exhibition opening, invite
journalists, influencers and Human Rights
defenders to come and enjoy special contents:
Video captation of the event to create social
content.
PR
LA NCHING
PART

14. Create editorial contents about Human
Rights and the exhibition
Create video contents with the artists
Use their social media as a relay
Appear on their agenda for cultural
events
Display ads on their website
Ad page in the print magazine
Partner with a strong local media to create
awareness and make people come:
Communication period
From 4th to 19th of December
DIGI AL MEDIA
PART 1
24
fans
40,
followers

15. Women rights
Children rights
LGBQTI+ rights
Access to health
Freedom of speech
Immigration and refugees
Partner with a podcast broadcaster and create
specific content,s maybe by associating a local
association or organisation.
Possible topics:
Communication period
12th to 26th of December
DIGI AL MEDIA
PART 2

16. CINEMA CAMPAIGN
Produce an ad for the exhibition and
broadcast it in cinemas.
The film can also be used for a social
media campaign.
MEDIA
PRIN CAMPAIGN
Targeted campaign around cultural areas,
shopping zones, schools and
transportations.
Communication period
From 4th to 26th of December

17. As a story with a Swipe up link to the Yelo House website to know more about the
exhibition
As a post to recruit followers
2 COMPLEMEN AR APPROACHES
Ad campaign
Use the movie produced for cinemas and use it as a campaign on social media too:
Contents creation
Use @euinthailand account to share all the contents produced (movie, KV, interviews) but
also create contents to talk about specific subjects, use poll in stories to engage the
community and know about what subjects they want to talk about or know more or express.
Use sponsoring for each post in order to speak to the right target and create more reach.
Communication period
From 4th to 26th of December
SOCIAL MEDIA

18. FROM A ARENESS O ENGAGEMEN
This event has a high potential and has to evolve over the years.
If the first 2 or 3 years are about settling the recognition of this exhibition, it is in order to
finally engage people but not only.
We can use the powerful image of the EU and the ambition they have to partner with local
and global NGO but also with economical actors such as big companies which are eager to
profit from image transfer by associating to projects helping humanitarian causes.
The ambition is to become a charity event such as the UNICEF Gala, helping NGOs,
philanthropists, companies to meet, commit and donate to the causes.
HE AR OF H MAN
RIGH S IN HE F RE

19. Make of The Art of Human Rights an annual rendez-vous
Use large audience digital and classic medias to amplify, create contents and give us a
voice in Bangkok but also on a national level
Strengthen paid media strategy on social media in order to optimize reach and
engagement
Use this event as an occasion to highlight NGOs with whom people can engage in order
to create awareness but also to value action
Use the EU ambition over Human Rights to partner with NGOs, philanthropists, companies
in order to raise funds
A LONG ERM ISION
IN A N SHELL

20. Q ESTIONS?

21. Green Econom

22. HOW TO CREATE AN INCREASE
GROWTH WHILE MAINTAINING THE
NATURAL SYSTEM THAT MAINTAINS
US?

24. WHAT POPS IN MIND
WHEN THINKING
ABOUT THAILAND
AND ENVIRONMENT

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26. DG 14 EE BE A G D A

27. Raise awareness about
how critical is the
situation
Educate people on how
to decrease their plastic
consumption
O R OBJECTI ES
1
2
3 Create engagement

28. Target children,
teenagers and students
The are the one who can change their
habits most easil and spread it to their
elders.
Use new technologies
New technologies such as VR & AR can be
used to impact consciousness
Implement in time actions
Use ke partnership in order to take
actions on a regular basis
O R STATEMENTS
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2
3

29. IMPLEMENTATION
E E ERAL LE ER O
ED CA E AND ENGAGE
INFL ENCE
R & AR
ED CA I E
PROGRAM
OCIAL MEDIA
PAR NER HIP

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34. C AL EEF DA AGE
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35. I A HELL
C ea e a a ene among o ng eo le
beca e he a e he one ho can change
habi
Do no onl condemn b al o ed ca e and
ho ho o change e b e
S eng hen he ac ion b a ocia ing dedica ed NGO and local
ac o in o de o engage eo le (and i i al o a a o ack he
cam aign im ac )
1
2
3

36. QUESTIONS?