The document summarizes information about Make: and Maker Faire, a global community and event series celebrating creativity, innovation, and hands-on learning. It discusses that Make: has cultivated a community of 19 million makers since 2006 and that over 1.4 million people attend over 200 Maker Faire events annually around the world. It provides details on Maker Faire attendees, exhibitor categories, global reach, ways partners can get involved through sponsorships, and stories of past brand partnerships.

1. M A K E : & M A K E R F A I R E
P A R T N E R
P R O S P E C T U S
The world is propelled forward by those who revel in the
pursuit of possibility, by those who can imagine the future
and are driven by the joy of creating it.

2. C U L T U R E
Since 2006, Make: has celebrated & empowered
creativity, innovation and curiosity. We have
cultivated a global community of 19 million
independent problem solvers, risk takers and
doers.
Join us on a journey of discovery and self-
expression that fuels innovation, personal
growth, connection and cultural change.

3. Each year 1.4 million people
from our passionate community
gather at Maker Faires in over
200 cities around the world.
Maker Faires are a global
celebration and showcase of
DIY innovation, creativity and
curiosity. People of all ages
come to learn, share, play and
make.
H U N D R E D S O F
I N T E R A C T I V E
E X H I B I T S
S H O W C A S E O F
P R O D U C T S ,
T O O L S &
T E C H N O L O G Y
H A N D M A D E
C R A F T F A I R E
L A R G E - S C A L E
I N S T A L L A T I O N S
8 S T A G E S W I T H
I N F L U E N C E R
P R E S E N T A T I O N S &
D E M O N S T R A T I O N S
F A M I LY
I N S P I R A T I O N &
E D U T A I N M E N T
C O S P L A Y &
P R O P C O N T E S T
H A N D S - O N
L E A R N I N G
W O R K S H O P S
M A K E R F A I R E

4. M A K E R F A I R E
A T T E N D E E S
People attend Maker Faire for one-of-a-
kind family ‘edutainment’ and to learn
about what’s new in the maker
movement through hands-on
experiences.
3 7
AV E R A G E
A G E
5 0 %
A T T E N D
W I T H
C H I L D R E N
4 9 %
W O R K I N
T E C H
$ 1 3 0 K
AV G
H H I
6 5 %
P A S S I O N A T E
H O B B Y I S T S
M A K I N G T H I N G S
F O R F U N
7 4 %
I N T E R E S T E D I N
T H E B U S I N E S S
O F M A K I N G
6 0 / 4 0
M A L E
F E M A L E
8 1 %
A T T E N D F O R
F U N &
E N T E R T A I N M E N T
7 0 %
A T T E N D T O
L E A R N A B O U T
N E W T O O L S ,
P R O D U C T S
T E C H N O L O G Y
$ 2 , 2 0 0
AV E R A G E
A N N U A L S P E N D
O N D I Y
H O B B I E S
8 0 %
L I K L E Y T O
M A K E A
P U R C H A S E O R
F O L L O W - U P
W I T H A
C O M P A N Y
5 2 %
A G E S 1 8 - 4 4

5. M A K E R F A I R E
G L O B A L
R E A C H
We produce over 200 events
around the world that attract 1.4
million attendees. Many partners
activate at multiple Maker Faires.
B A Y A R E A
M A Y
9 0 K
N E W Y O R K
S E P T E M B E R
9 0 K
R O M E
O C T O B E R
1 1 0 K
S H E N Z E N
N O V E M B E R
5 0 K
B E I J I N G
O C T O B E R
6 0 K
S A N D I E G O
O C T O B E R
2 5 K
P A R I S
N O V E M B E R
3 0 K
M I LW A U K E E
S E P T E M B E R
3 5 K
O R L A N D O
N O V E M B E R
2 0 K
A U S T I N
M A Y
1 5 K
H O N G K O N G
A P R I L
4 0 K
B E R L I N
M A Y
2 0 K
B A R C E L O N A
J U N E
1 0 K
T A I P E I
N O V E M B E R
2 5 K
T O K Y O
A U G U S T
2 0 K

6. M A K E R F A I R E
C A T E G O R I E S
The maker mindset spans across
many categories; here are a few
areas of focus for Maker Faire
and our attendees.
R O B O T O T I C S E L E C T R O N I C S
A R T S &
C R A F T S
F U T U R E
O F W O R K
D I G I T A L
F A B R I C A T I O N
J R M A K E R S
S T A R T U P S &
P R O M A K E R S
N E W T E C H
A I , V R , A R , I O T
C U L I N A R Y
A R T S
S O C I A L
I M P A C T
C O N T E N T
C R E A T O R S
D R O N E S
C O S P L A Y &
F A S H I O N
D I Y H O M E &
T I N Y H O U S E S
S T E A M
L E A R N I N G
W O R K S H O P S

7. M A K E R F A I R E
M E D I A
“Why you should go? Because it’s fun and because
the Maker Movement is turning US education around
and may also be solving the biggest problems for
large tech companies, how to create diversity, how to
get tech education out into the mainstream and
even better, how to make it fun”
-Forbes
“The Maker Movement is captivating consumers
worldwide and, according to the experts, could soon
become a catalyst for a new ear in our economy. But
beyond the economic implications, the movement is also
an influential platform for brand engagement. Its culture
is difficult to to categorize, and that is exactly what
makes it so appealing to forward-thinking sponsors of
Maker Faire”
-Event Marketer

8. M A K E R F A I R E
H O W P A R T N E R S A C T I V A T E
Visionary companies are looking to our community to align with
creative innovation, showcase new products & technology, and
build tomorrow’s workforce through hands-on experiences.

9. M A K E R F A I R E
P R E S E N T I N G
S P O N S O R
Position as a true leader of innovation, creativity
and curiosity. A exclusive presenting sponsorship
includes featured activation space, custom
experiential activities, digital amplification, and
title billing on-site and in all PR & marketing
communications.

10. U N D E R W R I T E
A F E A T U R E D
E X H I B I T O R
I N S T A L L A T I O N
Connect with our community of creative
innovators and influencers who are looking
to exhibit or create large-scale experiences
at Maker Faire with your support. Let our
community of authentic creatives become
your experiential agency while directly
supporting grassroots innovation.
M A K E R F A I R E

11. C A T E G O R Y O R
S T A G E
S P O N S O R S H I P
Align with a particular category & influencers with a
zone and/or stage sponsorship. In addition to an
activation space, hands-on activity, and stage
presentation, your brand will be featured
throughout a zone, stage and corresponding
marketing communication.
Stages and zones range from electronics and
handmade crafts to breakdancing and culinary arts.
M A K E R F A I R E

12. H A N D S - O N
A C T I V I T I E S
& L E A R N I N G
W O R K S H O P S
Support STEAM education by sponsoring
a hands-on activity or workshop. The
Make: team produces experiential
learning activities with brands that range
from classroom scale up to featured
event attractions.
M A K E R F A I R E

13. T R A D I T I O N A L
A C T I V A T I O N
S P A C E
Showcase new products and technology
or your brand’s experiential campaign at
Maker Faire. We offer spaces starting at
100 square feet and scale up to a
dedicated pavilion.
M A K E R F A I R E

14. D I G I T A L
A M P L I F I C A T I O N
Extend the reach and impact of Maker Faire with a pre and
post event marketing campaign.
Our offering includes live video & editorial, custom content,
product reviews, workshops, projects, email, social, print,
display and geo-retargeting.
M A K E R F A I R E
1 . 5 M M
M O N T H LY S I T E
U N I Q U E S
1 . 5 M M
E M A I L
S U B S C R I B E R S
1 . 6 7 M M
Y O U T U B E
S U B S C R I B E R S
8 5 0 K
S O C I A L
F O L L O W E R S
3 0 0 K
M A K E M A G A Z I N E
R E A D E R S H I P
2 0 M M
A N N U A L V I D E O
V I E W S

15. S P O N S O R
S U B - E V E N T S &
A M E N I T I E S
There are many low-lift opportunities to integrate
your brand into the event experience by sponsoring a
particular amenity or sub-event.
V I P
E X P E R I E N C E
M A K E R
D I N N E R
S T U D E N T &
E D U C A T O R S
D A Y
I N F L U E N C E R
M E E T U P
A T T E N D E E
L O U N G E
F U T U R E O F
W O R K
C A R E E R
D A Y
M A K E R F A I R E

16. M A K E R F A I R E
B R A N D S T O R I E S &
E X A M P L E S

17. G O A L S
Support creative innovation
Recruiting
Flagship sponsor at multiple Maker Faire
events around the world.
Sponsors the “Learn to Solder” activity where
attendees make a working circuit that’s a
souvenir LED pin.
Exhibit innovative projects from Google
employee makerspaces around the world.
A P P R O A C H

18. G O A L
Connect with families
Launch the Ford Transit Connect
Make: produced a custom video series and
campaign to maker hacking and customizing
Transit Connect cars. We invited our community to
share their designs for the ultimate maker vehicle,
which was then built and showcased at Maker
Faire.
Ford also sponsored the “Pinewood Derby” activity
where attendees build and race derby cars
throughout the weekend.
A P P R O A C H

19. “Make Faire represents the
pinnacle of DIY ingenuity and
culture, making it a great
place to share the interactive
fun of Nintendo Labo”
Doug Bowser - SVP of Sales
& Marketing
General Mills sponsored
the Nerdy Derby, a
lighthearted mini-car
building and racing
competition where
attendees create their
own cars out interesting &
repurposed materials.
Pepsi launched Fizz at
Maker Faire with a
hosted pop-up lab where
attendees invented and
mixed their own soda
flavors.
“This is where innovation
is occurring and Intel has
a great interested in
helping spur innovation”
Brian Krzanich - former
Intel CEO
“The best thing about a
Maker Faire is the audience.
We get to visit with everyone
from a kindergarten student
who likes the blinking lights to
a tenured engineer who has
been a Digi- Key customer for
many years,” Kevin Walseth,
Digital Technical Marketing
Manager

20. G O A L
Connect with with pro makers & hobbyists
Launch new products
Booth activation featuring influencer maker doing
demonstrations with Dremel products.
Product Launch Party & PR stage event for the
Dremel Laser cutter.
Ongoing digital and print campaign to extend
the conversation with the maker community
throughout the year.
A P P R O A C H

22. M A K E : & M A K E R F A I R E
S H A U N
B E A L L
SHAUN@MAKERMEDIA FOR QUESTIONS AND
PROPOSALS, AND PRICING
D I R E C T O R O F P A R T N E R S H I P S