Your Blog, Your Video, YOU as a Marketer
•
0 likes•192 views
As a brand, as a business, YOU are in a powerful position. Using tools like video and blogs you control your own story and can master your own marketing.
Recommended
More Related Content
Viewers also liked
Similar to Your Blog, Your Video, YOU as a Marketer
Similar to Your Blog, Your Video, YOU as a Marketer (20)
Recently uploaded
Recently uploaded (20)
Your Blog, Your Video, YOU as a Marketer
- 1. YOUR BLOG, YOUR VIDEO, YOU AS A MARKETER DANIELLE SMITH @DANIELLESMITHTV DANIELLESMITHMEDIA.COM EXTRAORDINARYMOMMY.COM
- 2. Infographic source: Blogging.org 2012
- 5. START A CONVERSATION. BE AN EXPERT.
- 6. TELL THE STORY OF YOUR BRAND
- 8. Engagement!
- 9. THE LAW OF ATTRACTION • You update regularly • You include SEO content • Google visits you regularly • You rise in search rankings • More people find you. THIS IS GOOD.
- 10. Media Hits!
- 11. MAKE IT WORK Be Relevant Be Consistent Be Passionate Be Real Be Smart Listen.
- 12. VIDEO IS AWESOME • Over 100 hours of video are uploaded to YouTube every minute • According to Nielsen, YouTube reaches more adults 18-34 than any cable network • More than ONE BILLION unique visitors visit YouTube each month • Over six billion hours are watched each month – that’s 50% more than last year
- 13. WHY DO IT? • Popular • Memorable • Simple • Storytelling • SEO • Content • Connection
- 15. BE REAL & BE AN EXPERT
- 17. GOING ‘VIRAL’
- 18. SUCCEED WITH VIDEO Create regular content First impressions rule Production value matters Make content meaningful Use annotations Create playlists
- 19. VIDEO EXTRAS Trust Expertise Connection Growing Customer Base Revenue
Editor's Notes
- Blogging started as an online journal in 1990’s – people shared thoughts, hobbies, interests, but has evolved – no longer private/personal. Opportunities for companies, for biz/brands to connect with their community. Est 31 million bloggers in the U.S. alone 43% WP, 35% Blogger, 16% Tumblr, Typepad, Posterous, 6% other
- How does it benefit you? Your brand? Because it is about Engagement – about people – not about technology – thousands of ideas from Starbucks customers – 3 sections, then let’s you know if launched – one of my favorites – just listed the other day – ‘those of you requesting choc cros – good news!’
- Showcases the ‘real’ side of you and your brand – 5 posts a day – hire bloggers passionate about the brand – talking about family, talking about baby, talking about things that matter to parents. Occasional brand drop, but not inundated with ‘guess what’s for sale now’, etc.
- Starting a conversation – being an expert in your field – this isn’t just about pimping your own company – talk about your industry. Love the title – few categories here…. What you see here – AMEX as the expert – people on the site as the expert – AND forum. If you have a question ASK, if you know the answer – ANSWER it. This is creating a community. This is engagement.
- Storytelling – tell the story of your brand – J&J – sets you apart, creates an emotional connection, YOU as the storyteller, you own the story, create loyal customers – everyone from the CEO to the NY Health Commissioner , CFO, VP of Sustainability, SM Director
- Listening -
- SEO magnets
- Keys to making blog work – posting regularly, relevant, provide value, be passionate
- 5.6 million views for Coca Cola Happiness Machine – posted 2010
- If your brand has a unique characteristic, embrace it. If your brand contributes to a particular cause, talk about it. If a popular celebrity wears your brand’s clothes, for example, show that person in a video. David Beckham was featured in a video that the clothing store H&M released on Google+ (to much approval from the brand’s fans). Whether you create makeup tutorials, answer tax questions in early April, or special- ize in dog training, embrace what you do well — and in your own way.
- Will it blend?
- Keep people watching - In October 2012, nearly 8 million people watched the live YouTube stream of Felix Baumgartner jumping from a platform nearly 128,000 feet above Earth, becoming the first person to break the sound barrier outside a vehicle. That video holds the record for the most concurrent views ever on YouTube. As Baumgartner crushed that barrier, so did sponsor Red Bull, which was in control of the event; its logo was visible every small step of the way. To date, the Red Bull Stratos playlist, with 23 videos, has 69 million views total, with just one of the videos in that list topping 34.5 million
- Virality – 17 million – humor.
- Succeeding with video – regular content, first impressions rule, production value matters, use annotations, make content meaningful, create playlists
- Google hangouts, mobile, webinars – trust, expertise, connection – growing customer base, revenue