Umbria on the blog, primo blog trip italiano per una destinazione turistica è stato presentato in main hall durante la seconda edizione della Travel Bloggers Unite [ 25-27 agosto] riscuotendo successo e applausi.
Places, Deals + Check-Ins | A Guide for Tourism MarketersTroy Thompson
Troy Thompson from the Travel 2.0 Consulting Group leads you through the latest developments with daily deal sites and location-based social networks, from Facebook to Foursquare and just a bit of Groupon. Two massive trends for 2011, this session provides a deeper understanding of deals and check-ins as well as a few tips and tactics for implementing your own strategy.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Places, Deals + Check-Ins | A Guide for Tourism MarketersTroy Thompson
Troy Thompson from the Travel 2.0 Consulting Group leads you through the latest developments with daily deal sites and location-based social networks, from Facebook to Foursquare and just a bit of Groupon. Two massive trends for 2011, this session provides a deeper understanding of deals and check-ins as well as a few tips and tactics for implementing your own strategy.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Clara Garcìa: Centre for the Reception and Interpretation of the pre-Romanesq...UNESCO Venice Office
The role of Visitor Centres in UNESCO Designated Sites
Regional Workshop for Europe
30 September – 2 October 2018, Palermo (Italy)
Thematic Session 3: Community engagement and community-oriented services.
“The designations employed and the presentation of material throughout this document do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization”
Come realizzare una strategia sui social? Quali sono gli ingredienti necessari per una realizzazione? Quali sono gli strumenti? Come si lavora sul social media? Queste sono alcune delle domande che sono state analizzate durante il panel sul social media stratey tenutosi durante la #Bit2014
Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma sopratutto le leve psico/sociali su cui si dovrebbero basare le strategie. Una veloce panoramica sugli ingredienti essenziali per una buona narrazione di storytelling.
Le basi dello storytelling nel turismo: [ri]partire dalla progettazione delle esperienze, dal racconto, dalla diffusione delle emozioni. Monomito di Campbell e Archetipi Junghiani al centro delle strategia. L'immaginazione e la magia gli ingredienti per [ri]tornare bambini e vedere le cose da un'altra percezione : quella dell'amore e della passione della vita.
Marketing del Cuore, un progetto [ innovativo] di marketing avente l'obiettivo di creare una strategia di storytelling basata sulle emozioni delle persone [ri]svegliando l'immaginazione delle persone e la magia.
Una destinazione che parla direttamente al cuore delle persone, in grado di trasmettere una pienezza di umanitá e di bellezza. Questo é quello che l´Umbria puó offrire : la sua intimitá, tutta da vivere e scoprire!
Il progetto di social media marketing del brand VitaNova Trentino Wellness : una strategia che mette al centro le persone e l'ascolto.
Realizzazione di tre blog trip tematici sul territorio ..e il destination blog !!!
Presentazione del mio intervento durante la Borsa Internazionale del Turismo, giovedì 16 febbraio 2012. Come cambia la comunicazione per un territorio nell'attuale contesto del 2.0 ?
Il mio speech del GTStudy di Giorgio Tave avvenuto il 19 novembre a Riccione.
Ho parlato dell' importanza del destination blog all’interno di una strategia di
social media marketing turistico,
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Una destinazione che parla direttamente al cuore delle persone, in grado di trasmettere una pienezza di umanitá e di bellezza. Questo é quello che l´Umbria puó offrire : la sua intimitá, tutta da vivere e scoprire!
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[ www.umbriaontheblog.com ]
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During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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Umbria on the Blog: an italian case history @ Travel Bloggers Unite
1. Travel Bloggers Unite Innsbruck August 27, 2011 Alessio Carciofi & Marzia Keller Umbria on the Blog: an innovative approach to communication in tourism
2. THE TOURIST HAS CHANGED, WE NEED TO CHANGE TOO. WE NEED TO CHANGE THE WAY WE COMMUNICATE AND MARKET A DESTINATION. Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
3. Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com The important was : catch the tourist
4. The travel experience YESTERDAY Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
6. Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com Research: seismonaut
7. “ It isn’t simply a place that we miss, but the emotions that that place inspires. ” Sigmund Graff “ The journery doesn’t begin the moment you leave home and doesn’t end the moment you return home. ” Sandro Billi Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
8. From consuming the place to consuming passions [ Pollarini] Accommodation experience Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
9. @congbo Destination is about creating a sense of place and telling a story Tom Buncle Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
13. Place = narration of experiences Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com Destination > from physical place to relational place Collaborative Web : sharing ideantities
14. “ Travel blogs are becoming an increasingly important mechanism for exchanging information among tourists, and for destinations and businesses to learn about the attitudes of their markets” (Dr. Anita Wenger, IMC Fachhochschule Krems ) The importance of Travel Blogs in nowadays tourism Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
18. In this context, the challenge for Umbria on the blog was to reveal an authentic image of Umbria, while taking a chance on the web 2.0 applications. STORYTELLING = DESTINATION BLOG SOCIAL MEDIA = CONVERSATIONS BLOG TRIP = RELATIONS The concept Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
21. Troppo piccolo – Rifare slide Show the authentic and “off-the-beaten-track face of the Region Tell stories about Umbria and make others tell stories about thir own experience of Umbria Creating an emotional bond Not only telling…but also listening Storytelling Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
22. Making of the first blog trip in Italy [about a destination] #umbria11 Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
23. The Programm The Ingredients #umbria11 Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
24. The Programm Friday, April 15 H 15:00 Welcome Blogger : arrival e presentation of the project at Confidustria Umbria H 17:00 Check-in at Relais Borgo Brufa & Hotel Valle d’Assisi H 19:30 Special Dinner @ Gastronomia Andreani [ StoryDinner] H 22:00 A stroll in Assisi by night Saturday, April16 H 09:00 Departure to Gubbio H 10:00 Visit Gubbio with the guidance of an “eugubino doc” [StoryGuide] H 13:30 Light Lunch at Park Hotel Cappuccini H 17:00 Back to the Hotel - Relax Time H 19:00 Dinner in Perugia and visit to the historical centre Sunday, April 17 H 09:30 DepartureBevagna H 10:00 Visit to the historical centre and the traditional craftman shops (medieval crafts) H 12:00 Departure to Cantina Caprai H 12:30 Visit to the Cellar ed Aperitif H 13:30 Lunch and Wine Tasting H 15:30 Bye Bye Blogger.. H 16:30 Departure Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com
25. The Blog Trip Innsbruck 27 August 2011 #TBUIBK www.alessiocarciofi.com