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Out of the Box Experience
The document outlines the 80-year history of Barco, highlighting its evolution from a Belgian company to a global player in visualization technologies. It discusses the shift towards connected visualization solutions, emphasizing the importance of user experience and the integration of software and hardware in various applications, including medical and collaboration environments. The document also touches on the future direction of Barco, focusing on IoT, cloud-based services, and flexible business models to enhance customer operations.
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Out of the Box Experience
- 1. Out of theBox Experience Tom Sys
- 2.
- 3. COMPANY HISTORY LOOKINGFORWARD TO 2014: CELEBRATING 80 YEARS OF BARCO (1934-2014) 1934 2,000 1935 1938 1949 1951 1974 Worldwide distribution of Barco TVs 1968 Establishment of the Belgian American Radio Corporation (BARCO) The first Barco radios The first Barco TVs Launch of the Barco jukebox Barco monitors @ BRT • • • •
- 4. COMPANY HISTORY LOOKINGFORWARD TO 2014: CELEBRATING 80 YEARS OF BARCO (1934-2014) 1981 Merge of Barco Industries & Barco Electronic 15 Jun. 1987 Barco Electronic on Brussels Stock Exchange 23 Jun. 1986 12 Dec. 1986 1989 1990 1992 2000 2011 Sales hit 1 billion euro Today 772,200 one 90 Barco Electronic & Barco Industries Barco Industries on Brussels Stock Exchange Lauded with Belgian Oscar for exports Barco becomes a global company Next 150 company Active in +90 countries, with 4,000 employees The Barco lab
- 5. ABOUT BARCO YOUWILL FIND US WHERE IMAGES ARE CRITICAL TO PROFESSIONALS 90+ 4,000 1.158 NYSE Euronext International company Headquartered in Belgium Stocklisted (BAR) on NYSE Euronext Brussels Presence in more than 90 countries Employees Billion euro sales in 2013
- 6. Out of theBox Experience Beyond Products
- 7. Beyond Visualization Products Visualization products - Projectors - LCD displays - LED walls - Video walls
- 8. Visualization Solution Visualizationproducts - Projectors - LCD displays - LED walls - Video walls Capture Manage Distribute & Transmit Visualize Distribute & Transmit - Image processors - Controllers
- 9. Control Room Example • IP based • Modular – Future proof • Integrates AV and Data • Wide range of protocols
- 10. • IP based • Modular – Future proof • Subframe latency • Integrates AV and Data • Auto-configuration of full system Surgery Room Example
- 11. Application Collaboration Recording Streaming out Easy to use Auto install Visualization Solution Beyond the Product Capture Manage Distribute & Transmit Visualize
- 12. From Boxed Productto Networked Solution Impacts • Business Model Beyond Products – Learn how to sell solutions SW is not free – sell licenses/services – Balance flexibility of sold solution organize project vs. product selling • Development Teams – Larger and multi-site teams clear responsibilities, good communication – Competence shift from HW to SW training and new hiring • Development Projects – Higher project complexity strong project management, while preserving agility – Highly increased testing complexity test automation, risk based testing, model based testing • Development Process – Higher process maturity required requirements management, SW quality – Needs strong system architecture strengthen architecture process
- 13. Connected Products arein Barco’s stated Ambition and Vision AMBITION Global leadership in connected visualization systems for professional use VISION Through the offering of best-in-class networked visualization solutions, Barco will enable its customers to run their business in a more effective way
- 14. Out of theBox Experience Beyond Products Using Experience
- 15. Using Experience desirable accessible valuable credible usable findable useful Useful Having a useful purpose Usable Intuitive, easy to use Desirable User also wants to use it (emotionally) Accessible Accessible to all type of users Credible So users trust and believe what is told Findable So users can find what they need. Valuable Returns value to the company Morville’s User Experience Honeycomb Using Experience
- 17. Meeting Room Example “You’ve gotta start with the customer experience and work backwards to the technology” Steve Jobs
- 18. Meeting Room Example desirable accessible valuable credible usable findable useful
- 19. Out of theBox Experience Beyond Products Using Experience Further Evolutions
- 20. Towards Smarter Solutions • Optimized for data – Integration and representation of all sources and types of data – Consumer privacy and security • Optimized to contribute to end-user workflow efficiency – Beyond increasing the bare specifications – Strong computing capabilities of products allows to create built-in processing and algorithms to improve customer operations “The Mammo Tomosynthesis display is the best tool that we have for high-quality image display in a busy radiology department. Radiologists can process a larger number of studies with a greater degree of accuracy and confidence.“ Dr. James Ruiz, MD-Radiologist and breast imaging specialist, Woman’s Hospital, Baton Rouge, Louisiana, US Further Evolutions
- 21. On IoT Wave • New connected services – Medical QAWeb: Online calibration and QA of medical displays – Cinecare program to remotely monitor and support digital cinema equipment • Cloud based solutions – Based on private or public cloud services – X2O media solution offered as full cloud service Further Evolutions
- 22. Towards Single CollaborationExperience Integrating multiple solutions Further Evolutions • Once the AV and data is in the network, customers expect this to be accessible and controllable in a uniform manner – As an end-user to work most efficiently – As an IT manager to optimally manage the setup, accounts and security – As a service operator to improve operations • Many companies and organizations have similar needs – A hospital has surgery rooms, which are managed from a control room and which share data to meeting rooms for discussion and preparation and which want to interact with external doctors and students via mobile technology – A big or governamental organization has control rooms at multiple locations to manage operations and share data to meeting rooms for discussion and escalation handling and want to interact with external stakeholders via mobile technology
- 23. These Evolutions FurtherImpact • Business Model Further Evolutions – How do customers want to use and pay for these products? – There is an enormous flexibility in business models: try-before-buy, subscription models, license schemes and pay-per-use, • Roll-out and Service Model – Need to fully automate the entire chain to the user: activation, upgrades and updates – Internet connectivity is a key enabler to achieve this
- 24. Out of theBox Experience Beyond Products Using Experience Smarter – IoT – Unified Collaboration Experience This is just the start...
- 25. Questions? www.youtube.com/BarcoTV www.twitter.com/Barco www.facebook.com/Barco
Editor's Notes
- #4 1934: Lucien De Puydt establishes the Belgian American Radio Corporation NV (BARCO). The company specializes in assembling radios with parts from the United States 1935: Our first year of production, we assemble 2,000 radios 1938: Barco employees at City Hall of Poperinge (Belgium) 1949: We present the first Barco television prototypes 1951: We introduce the Barcobox jukebox 1968: We provide studio monitors to the Belgian national radio and television broadcasting station (BRT). The technical perfection of these systems attracts customers from all over the world. 1974: Our partner Sosea distributes Barco TVs throughout Senegal and its neighbouring countries
- #5 1981: Two companies are born: Barco Electronic (broadcasting) and Barco Industries (industrial and professional activities). 23 June 1986: Barco Industries is quoted on the Brussels Stock Exchange. Opening stock price: €65.41. 12 December 1986: CEO Hugo Vandamme receives the Belgian Oscar for exports. 15 June 1987: Barco Electronic issues 772,200 shares on the Brussels Stock Exchange. 1989: Barco Electronic and Barco Industries merge into a single, international electronics group with worldwide ambitions. 1990: We become a truly global company, with acquisitions and subsidiaries in many countries. 1992: Working on CRT projectors in the Barco lab. 1997: Since 1997, we are listed on the BEL-20 index of the Brussels Stock Exchange. 2000: We become a Next 150 company. 2011: For the first time in history, we pass the €1 billion in sales landmark. Today: We are a global leader in the design and development of visualization products, active in more than 90 countries, with about 4,000 employees.