'UK Commercial Radio In Numbers: Q1 2009' by Grant Goddard
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The document provides statistics on commercial radio revenues and listenership in the UK from 1990 to 2009. Some key points: - Quarterly commercial radio revenues declined year-over-year in the first quarter of 2009, falling to £129 million from £149 million in Q1 2008. - On an annual basis, commercial radio revenues peaked at £750 million in 2008 prices in 2007 but declined to £560 million in 2008 and £562 million in the four quarters to Q1 2009. - The number of commercial radio stations grew from 9 in 1974 to over 300 by 2008, while average revenues per station increased from under £2 million to over £10 million from the 1990s to 2008.
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'UK Commercial Radio In Numbers: Q1 2009' by Grant Goddard
- 1. UK Commercial Radio in numbers: Q1 2009 Grant Goddard radio specialist www.grantgoddard.co.uk June 2009
- 2. Grant Goddard radio specialist UK commercial radio revenues UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 2
- 3. 50 0 UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 162.0 165.2 149.0 150.9 2007 Q3 2007 Q4 129.0 128.6 2009 Q1 2008 Q3 UK commercial radio revenues 2008 Q4 137.3 2008 Q2 2008 Q1 134.2 149.4 2007 Q2 159.8 148.9 140.9 2006 Q4 2007 Q1 141.4 148.2 151.2 155.7 152.5 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 159.8 100 2004 Q3 150 143.3 158.3 2004 Q2 Grant Goddard radio specialist Quarterly revenues - £m per quarter 200 [source: Radio Advertising Bureau] 3
- 4. 200 100 0 UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 2009 Q1 2008 Q4 529.1 560.3 582.3 594.0 UK commercial radio revenues 2008 Q3 2008 Q2 609.1 588.2 2007 Q3 2008 Q1 580.6 2007 Q2 598.2 579.4 2007 Q1 2007 Q4 581.7 596.5 2006 Q4 2006 Q3 607.6 2006 Q2 613.5 2005 Q4 602.7 623.0 2005 Q3 2006 Q1 630.3 2005 Q2 645.3 300 2005 Q1 400 640.9 500 2004 Q4 600 644.1 634.0 700 2004 Q3 2004 Q2 Grant Goddard radio specialist Four-quarter moving average revenues - £m per annum [source: Radio Advertising Bureau] 4
- 5. Grant Goddard UK commercial radio revenues radio specialist 560.3 598.2 581.7 613.4 604.0 562.7 220.1 178.3 1991 141.0 129.0 1990 200 136.6 300 308.8 270.7 400 354.1 418.1 500 464.4 600 549.0 594.6 700 641.0 Annual revenues - £m per annum 100 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 0 [source: Radio Advertising Bureau] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 5
- 6. Grant Goddard UK commercial radio revenues radio specialist Annual revenues by source - £m per annum 700 101 93 101 106 500 71 62 61 76 94 600 305 337 323 348 364 359 342 344 388 203 158 159 150 2007 2008 183 2004 2006 169 2003 173 149 2002 2005 143 2001 1997 145 1996 2000 1995 154 1994 1999 121 1993 160 103 152 91 136 74 1992 1998 117 64 65 1991 100 64 73 1990 67 87 200 172 150 258 300 311 400 0 local advertisers national advertisers branded content [source: Radio Advertising Bureau] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 6
- 7. Grant Goddard UK commercial radio revenues radio specialist 630.7 2007 560.3 622.0 2006 686.2 737.5 686.0 482.9 272.2 218.7 207.5 232.6 300 328.1 400 2002 390.0 500 434.4 600 603.1 551.3 700 715.6 680.5 800 2001 750.0 Annual revenues - £m per annum at 2008 prices 200 100 2008 2005 2004 2003 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 0 [source: Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 7
- 8. Grant Goddard UK commercial radio revenues radio specialist Annual revenues by source - £m per annum at 2008 prices 106 110 600 106 104 87 77 90 700 108 77 800 351 166 150 2007 2008 305 350 171 211 2004 2006 419 200 2003 389 426 182 2002 193 417 177 2001 2005 427 183 2000 403 200 1999 340 211 154 174 192 207 1994 1995 1996 1997 100 1998 276 139 1993 175 104 115 1992 133 102 105 1991 108 124 1990 200 216 300 242 400 490 500 0 local advertisers national advertisers branded content [source: Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 8
- 9. Grant Goddard UK commercial radio revenues radio specialist Revenue yield - average £ per 1000 hours listened at 2008 prices 25.14 27.00 2007 28.48 29.74 28.43 27.18 26.67 24.61 2006 15.67 13.29 1992 15.12 12.84 15 1991 16.21 20 17.72 20.67 25 22.68 25.27 30 26.48 29.71 35 10 5 2008 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1990 0 [source: RAJAR, Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 9
- 10. Grant Goddard UK commercial radio revenues radio specialist Revenues & station numbers - £m per annum at 2008 prices 350 226 272 268 303 315 737 716 686 680686 205 177 261 750 600 631622 603 560 551 483 400 434 390 328 76 60 50 49 49 48 42 38 33 26 19 19 19 16 800 272 200 233 207219 9 47 63 19 97 50 121 126 122 107 253264 232 205196 197 186200 180172186 168 100 106 150 143 172 200 255 248 250 242 300 288 310 1,000 0 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 1974 0 num ber of analogue local com m ercial radio stations [left axis] com m ercial radio revenues (£m @ 2008 prices) [right axis] [source: Ofcom, Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 10
- 11. Grant Goddard UK commercial radio revenues radio specialist Average revenues per commercial radio station - £m per annum at 2008 prices 10.4 11 8.8 10 9 6.9 8 6.4 7 2.0 2.0 1.8 2007 2008 2.7 2004 2006 2.7 2003 2.4 2.6 2002 2.5 1999 2.7 2.4 1998 2001 2.4 2.3 1995 1997 2.3 1994 2.5 2.2 1.8 1992 1993 1.9 2 1991 2.2 3 1996 3.0 3.5 4.2 4.1 3.8 4 4.6 4.9 1983 3.9 4.1 4.9 5 1982 5.2 5.1 5.2 6 1 2005 2000 1990 1989 1988 1987 1986 1985 1984 1981 1980 1979 1978 1977 1976 1975 1974 0 [source: Ofcom, Radio Advertising Bureau, base: RPI] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 11
- 12. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average Mar 2009 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Sector GOVT,SOCIAL,POLITICAL ORGANIS MOTORS ENTERTAINMENT & THE MEDIA RETAIL BUSINESS & INDUSTRIAL HOUSEHOLD EQUIPMENT FINANCE TELECOMMS TRAVEL & TRANSPORT DRINK FOOD PHARMACEUTICAL COSMETICS & TOILETRIES PROPERTY COMPUTERS HOUSEHOLD STORES MISCELLANEOUS ONLINE RETAIL LEISURE EQUIPMENT CLOTHING & ACCESSORIES radio share £ % 87,394,167 79,647,299 78,542,036 63,894,154 35,916,500 32,894,739 30,529,198 29,680,935 25,082,934 14,408,449 14,044,478 12,766,416 9,411,827 9,395,671 6,932,593 5,441,182 3,742,048 3,166,761 2,831,270 2,565,562 12% 11% 6% 7% 13% 8% 2% 5% 4% 4% 2% 4% 2% 13% 2% 2% 35% 4% 1% 1% 12-month moving change yearaverage Mar 2008 on-year £ 80,929,966 80,539,066 75,330,172 74,084,710 38,173,955 39,251,787 42,592,280 39,631,680 27,319,747 12,816,907 13,688,648 12,479,497 10,886,194 12,790,412 7,017,088 4,496,399 3,855,508 5,967,041 3,088,537 2,935,481 % 8% -1% 4% -14% -6% -16% -28% -25% -8% 12% 3% 2% -14% -27% -1% 21% -3% -47% -8% -13% [source: Nielsen Media Research] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 12
- 13. Grant Goddard UK commercial radio advertising expenditure radio specialist Commercial radio top advertisers 12-month moving averages - £ per annum Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Advertiser COI SPECSAVERS OPTICAL GROUP LTD UNILEVER UK LTD TMOBILE NETWORK BLOCKBUSTER ENTERTAINMENT LTD AUTOGLASS HOLDINGS BRITISH SKY BROADCASTING LTD FORD MOTOR COMPANY LTD VOLKSWAGEN UK LTD DFS FURN PLC VAUXHALL MOTORS LTD VODAFONE LTD AUDI UK LTD GLOBAL BRANDS LTD PROCTER & GAMBLE LTD NEWS INTL NEWSPAPERS LTD TERRITORIAL ARMY SAINSBURYS SUPERMARKETS LTD ENTERTAINMENT FILMS UNIVERSAL PICTURES LIMITED 12-month moving average Mar 2009 £ 47,167,266 6,836,392 6,429,364 6,251,264 5,887,108 5,691,775 5,306,785 5,269,567 5,083,205 4,685,506 3,902,075 3,699,406 3,661,085 3,633,875 3,430,691 3,296,861 3,224,326 3,221,640 3,166,283 3,005,322 radio share % 22% 14% 4% 9% 54% 61% 4% 10% 14% 6% 8% 7% 16% 100% 2% 7% 100% 5% 12% 9% 12-month moving change yearon-year average Mar 2008 £ % 45,905,723 3,084,911 2,163,620 2,288,000 3,415,072 5,459,517 4,613,019 4,963,688 3,791,420 6,630,299 3,355,983 3,249,543 1,752,859 64,897 4,581,784 2,901,763 625,943 6,438,472 2,654,301 1,282,977 3% 122% 197% 173% 72% 4% 15% 6% 34% -29% 16% 14% 109% 5499% -25% 14% 415% -50% 19% 134% [source: Nielsen Media Research] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 13
- 14. Grant Goddard UK commercial radio advertising expenditure radio specialist Product categories - year-on-year % change in 12-month moving average radio advertising expenditure sector Oct-08 Nov-08 GOVT INSTITUTIONS MOTORS ENTERTAINMENT & THE MEDIA RETAIL BUSINESS & INDUSTRIAL HOUSEHOLD EQUIPMENT FINANCE TELECOMMS TRAVEL & TRANSPORT DRINK FOOD PHARMACEUTICAL COSMETICS & TOILETRIES PROPERTY COMPUTERS HOUSEHOLD STORES MISCELLANEOUS ONLINE RETAIL LEISURE EQUIPMENT CLOTHING & ACCESSORIES 10 10 3 -10 4 -15 -34 -11 -13 -16 -6 -17 -13 -16 18 90 -6 18 18 14 9% 9% 3% -12% 0% -15% -33% -11% -13% -17% -7% -18% -13% -23% 12% 78% -3% 20% 25% 13% Dec-08 Jan-09 Feb-09 Mar-09 9% 7% 3% -11% -2% -17% -33% -13% -12% -20% -5% -14% -10% -25% 18% 61% -6% 11% 11% 6% 9% 4% 2% -12% -7% -19% -31% -14% -10% -14% 3% -7% -14% -25% 12% 53% -12% -9% -6% 6% 9% 2% 5% -12% -6% -17% -30% -23% -11% -4% 9% -3% -17% -26% 7% 37% -4% -38% -4% 5% 8% -1% 4% -14% -6% -16% -28% -25% -8% 12% 3% 2% -14% -27% -1% 21% -3% -47% -8% -13% [source: Nielsen Media Research, ranked by radio expenditure Mar 2009 12-month moving average] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 14
- 15. Grant Goddard radio specialist UK commercial radio listening UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 15
- 16. Grant Goddard UK commercial radio listening radio specialist Percentage of total commercial radio listening by group owner – Q1 2009 45 40.3 40 35 30 25.4 25 20 15 11.2 10 1.6 1.2 1.0 0.9 0.9 0.7 0.6 0.4 0.4 0.2 The Local Radio Company Planet Rock UKRD Sunrise Radio Tindle Radio Cumberland News Group Town & Country Broadcasting Kent Messenger Radio Northern Media Group UTV Radio Guardian Media Group Bauer Radio Global Radio 0 TIML Golden Square 3.1 5 Lincs FM Group 6.9 [source: RAJAR, grey columns are publicly quoted companies] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 16
- 17. Grant Goddard UK total radio listening radio specialist Adult (15+) weekly reach - % 100 89.5 90.4 66.1 66.3 90.1 91.1 91.3 90.8 66.1 65.5 65.4 90.1 89.7 90.4 90.2 90.2 61.6 62.6 61.6 62.1 2006 Q1 2007 Q1 2008 Q1 2009 Q1 75 64.5 63.4 50 25 0 1999 Q1 2000 Q1 2001 Q1 2002 Q1 all radio: w eekly reach (%) 2003 Q1 2004 Q1 2005 Q1 com m ercial radio: w eekly reach (%) [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 17
- 18. Grant Goddard UK total radio listening radio specialist Adult (15+) average hours listened per week 25 24.0 23.8 24.6 24.4 24.7 24.0 23.8 23.2 22.4 22.8 22.4 13.7 13.5 2008 Q1 2009 Q1 20 15 15.4 15.3 15.4 14.4 15.2 15.6 15.0 14.8 14.1 10 5 0 1999 Q1 2000 Q1 2001 Q1 2002 Q1 all radio: average hours/w eek 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 com m ercial radio: average hours/w eek [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 18
- 19. 200,000 400,000 0 569,438 580,393 600,000 576,627 584,914 583,979 583,654 572,682 464,351 463,420 469,980 466,172 453,692 449,529 449,241 Q4 2004 Q1 2005 Q2 2005 Q3 2005 Q4 2005 Q1 2006 Q2 2006 all com m ercial radio UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 576,848 all BBC radio 555,204 564,034 587,057 564,476 550,398 564,437 577,172 457,102 439,709 459,322 441,457 431,319 424,396 431,081 432,016 427,050 425,902 Q4 2006 Q1 2007 Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 573,516 584,837 575,587 463,531 Q3 2006 574,061 567,674 466,008 482,457 800,000 Q3 2004 Q2 2004 Grant Goddard UK total radio listening radio specialist Total adult (15+) hours listened to all radio - ‘000 hours per week 1,200,000 1,000,000 other listening [source: RAJAR] 19
- 20. 400,000 UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 427,050 425,902 Q1 2009 432,016 Q3 2008 463,531 459,322 482,457 UK commercial radio listening Q4 2008 431,081 424,396 431,319 441,457 439,709 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 469,980 466,172 457,102 449,241 Q2 2006 Q3 2006 449,529 453,692 Q1 2006 Q4 2005 Q3 2005 Q2 2005 463,420 420,000 Q1 2005 440,000 464,351 460,000 Q4 2004 466,008 480,000 Q3 2004 Q2 2004 Grant Goddard radio specialist Total adult (15+) hours listened to commercial radio - ‘000 hours per week 500,000 [source: RAJAR] 20
- 21. UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 61 60 61.1 61.0 61.6 61.7 Q1 2009 61.5 Q4 2008 62.1 62.0 62.0 62.6 62.6 62.9 63.2 63.6 63.4 64.2 UK commercial radio listening Q3 2008 Q2 2008 61.5 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 61.6 62 Q1 2006 62.2 63 Q4 2005 Q3 2005 Q2 2005 Q1 2005 63.8 63.5 64 Q4 2004 Q3 2004 Q2 2004 Grant Goddard radio specialist Total commercial radio adult (15+) reach per week - % 65 [source: RAJAR] 21
- 22. UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 Q1 2009 Q4 2008 13.5 13.7 13.9 13.9 14.0 14.1 14.1 14.4 14.6 14.6 14.8 14.7 15.0 15.2 15.1 15.0 15.4 UK commercial radio listening Q3 2008 13.7 14 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 Q4 2005 Q3 2005 Q2 2005 Q1 2005 15.0 14.9 15 Q4 2004 Q3 2004 Q2 2004 Grant Goddard radio specialist Total commercial radio average hours per adult (15+) listener per week 16 13 [source: RAJAR] 22
- 23. UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 41.6 42 Q1 2009 Q4 2008 41.1 42.2 42.4 42.4 42.1 43.6 43.1 43.3 43.5 43.2 42.9 42.6 43.5 44.0 43.8 44.2 UK commercial radio listening Q3 2008 Q2 2008 Q1 2008 Q4 2007 Q3 2007 Q2 2007 Q1 2007 Q4 2006 Q3 2006 Q2 2006 Q1 2006 42.8 43 Q4 2005 Q3 2005 Q2 2005 Q1 2005 Q4 2004 44 43.7 45.0 45 Q3 2004 Q2 2004 Grant Goddard radio specialist Commercial radio share of total radio listening (adults 15+) - % 46 41 40 [source: RAJAR] 23
- 24. Grant Goddard UK commercial radio listening radio specialist Total hours listened to commercial radio by age group - ‘000 hours per week 50,000 49,175 60,000 54,055 83,718 49,100 70,000 55,839 80,000 67,871 90,000 74,678 82,397 100,000 81,112 110,000 89,741 101,196 120,000 111,995 130,000 40,000 30,000 20,000 10,000 0 15-24 Q1 2001 25-34 Q1 2003 35-44 Q1 2005 45-54 55-64 Q1 2007 65+ Q1 2009 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 24
- 25. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult reach per week by age group - % 54.3 60 56.7 66.2 66.5 74.7 69.0 70 67.8 73.3 80 75.9 80.2 90 38.3 42.5 50 40 30 20 10 0 15-24 Q1 2001 25-34 Q1 2003 35-44 45-54 Q1 2005 55-64 Q1 2007 65+ Q1 2009 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 25
- 26. Grant Goddard UK commercial radio listening radio specialist Commercial radio average hours per listener per week by age group 12.8 13.5 13.5 12.7 12.4 14 14.1 14.2 15.4 15.5 15.5 15.2 16 16.6 18 12 10 8 6 4 2 0 15-24 Q1 2001 25-34 Q1 2003 35-44 45-54 Q1 2005 55-64 Q1 2007 65+ Q1 2009 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 26
- 27. Grant Goddard UK commercial radio listening radio specialist 45.1 50 45.1 49.0 58.4 48.7 60 59.6 58.5 70 64.2 Commercial radio share of total radio listening by age group - % 23.6 30 24.4 31.9 33.4 40 20 10 0 15-24 Q1 2001 25-34 Q1 2003 35-44 45-54 Q1 2005 55-64 Q1 2007 65+ Q1 2009 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 27
- 28. Grant Goddard UK commercial radio listening radio specialist Listening to commercial radio by platform - % of total listening digital: internet, 2.2% digital: unspecified, 3.3% digital: DTV, 4.2% digital: DAB, 9.9% unspecified, 12.9% all analogue, 67.5% Satellite Dial-up [source: RAJAR, Q1 2009] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 28
- 29. Grant Goddard UK commercial radio listening radio specialist 67.5% 67.8% 68.4% 69.2% 72.0% 69.6% 65.0% 80% 72.1% Commercial radio adult (15+) hours listened by platform - % of total listening 60% 12.9% 13.2% 12.7% 12.5% 9.6% 9.8% 13.6% 21.2% 19.6% 19.0% 18.9% 18.4% 18.4% 18.1% 20% 16.8% 13.8% 40% 0% all analogue 2007Q2 2007Q3 all digital 2007Q4 2008Q1 2008Q2 unspecified 2008Q3 2008Q4 2009Q1 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 29
- 30. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) hours listened by digital platform - % of total listening 9.9% 9.9% 9.2% 9.0% 8.0% 9.0% 10% 9.3% 12% 6.3% 8% 3.3% 3.2% 3.1% 3.1% 3.1% 3.1% 3.0% 2.2% 1.9% 2.2% 1.8% 1.9% 1.7% 2% 1.5% 1.4% 4% 2.8% 4.2% 4.2% 4.2% 4.5% 4.3% 4.3% 3.3% 4.3% 6% 0% 2007Q2 digital: DAB 2007Q3 digital: DTV 2007Q4 2008Q1 digital: internet 2008Q2 2008Q3 digital: unspecified 2008Q4 2009Q1 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 30
- 31. Grant Goddard UK commercial radio listening radio specialist Commercial radio adult (15+) share of listening by platform - % of total listening 49 48.4 48 47 46.3 46.2 46 45 44 43.4 43.6 43.6 42.8 43 42.4 42.4 42.2 43.0 41.6 42 41.6 41.3 40.7 41 40.5 40 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 com m ercial radio % share of listening via analogue platform com m ercial radio % share of listening via digital platform [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 31
- 32. Grant Goddard UK radio listening by platform radio specialist Adult (15+) all radio weekly reach by platform - % 9.3 11.9 15 14.0 13.5 15.3 17.8 20 7.3 10 2.7 3.6 5 internet platform DAB platform 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 2004 Q2 2003 Q4 Dial-up 2003 Q3 2003 Q2 2003 Q1 2002 Q4 2002 Q3 0 2004 Q1 Satellite digital TV platform [source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 32
- 33. Grant Goddard UK commercial radio listening radio specialist Adult (15+) listening to commercial digital-only radio stations 6 2 3.6 4.5 4.6 30% 33% 3.3 3.5 3.2 3.0 40% 36% 30% 28% 26% 27% 24% 2.3 2.1 1.9 2.1 2.1 2.7 3 3.0 3.4 4 3.9 4.0 4.7 5 5.2 5.0 5.1 5.5 5.5 50% 23% 20% 0.7 0.6 10% 1 [source: RAJAR] 2009Q1 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q2 2004Q1 2003Q4 2003Q3 2003Q2 0% 2003Q1 0 listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 33
- 34. Grant Goddard UK radio listening – digital stations radio specialist Adult (15+) listening to digital-only radio stations - ‘000 hours per week 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 TOTAL (com m ercial + BBC) COMMERCIAL RADIO 2009Q1 2008Q4 2008Q3 2008Q2 2008Q1 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q3 2006Q2 2006Q1 2005Q3 2005Q2 2005Q1 2004Q4 2004Q3 2004Q2 2004Q1 Dial-up 2003Q4 2003Q3 2003Q2 2003Q1 0 2005Q4 Satellite 5,000 BBC RADIO [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 34
- 35. Grant Goddard UK radio listening – digital stations radio specialist Listening to national digital-only radio stations 2002 2002 2003 1999 2003 2002 2002 2008 2002 2003 2003 2005 2004 2008 2005 2001 2003 2006 2000 BBC BBC Bauer Bauer BBC BBC BBC Bauer Bauer Global TIML TIML Global BBC7 BBC 6 Music The Hits Planet Rock Smash Hits Radio BBC 1Xtra BBC Asian Network Jazz FM BBC Five Live Sports Extra Heat Q Chill Absolute Radio Classic Rock NME Radio Absolute Radio Xtreme The Arrow Dial-up Mojo Radio TheJazz Capital Life internet FreeSat digital platforms Freeview station local DAB group national DAB launched listening total hours per week ('000) Q1 2008 4,831 2,855 6,084 3,637 3,264 3,273 3,372 Satellite closed 2008 closed 2008 closed 2008 TOTAL 1,415 1,430 842 652 908 389 855 890 2,043 1,368 38,108 year-ontotal hours year % share of per week change in total radio ('000) Q1 hours listening Q1 2009 listened (%) 2009 5,070 4,492 4,276 4,063 3,448 3,165 2,334 1,622 1,435 1,220 1,049 993 790 465 308 5 57 -30 12 6 -3 -31 -21 0.49 0.44 0.42 0.40 0.34 0.31 0.23 0.16 0.14 0.12 0.10 0.10 0.08 0.05 0.03 34,730 -9 3.39 1 -15 25 52 -13 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 35
- 36. Grant Goddard Radio listening – UK radio specialist Share of all radio listening (%) – UK market (50.7m adults 15+) station owner Q1 1999 Q1 2000 Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 ALL COMMERCIAL All National Commercial All Local Commercial 47.5 9.4 38.6 47.1 8.5 38.6 46.0 8.3 37.8 45.5 7.8 37.7 44.5 7.9 36.6 45.5 9.9 35.6 43.8 10.2 33.6 42.6 10.5 32.7 42.1 10.7 31.4 41.1 10.7 30.3 41.6 10.2 31.3 ALL BBC All BBC Network Radio BBC Local/Regional 50.3 39.7 10.6 51.0 39.9 11.2 52.1 39.9 12.2 52.6 41.1 11.4 53.5 41.3 11.5 52.6 41.5 11.1 54.2 43.4 10.8 55.4 44.3 11.1 56.0 45.4 10.6 56.8 47.0 9.9 56.3 47.0 9.4 12.8 11.4 9.8 13.3 10.9 9.9 14.1 11.3 9.1 15.7 11.4 8.4 15.7 11.8 7.9 4.2 4.3 4.4 4.4 4.3 4.4 4.5 4.6 4.7 4.6 15.3 11.0 7.6 2.2 5.1 4.5 1.8 2.0 1.8 1.4 1.7 1.7 1.7 1.9 1.2 16.5 11.4 8.4 2.2 4.6 4.1 1.7 2.1 1.0 1.9 1.2 16.0 11.7 9.1 2.4 4.6 4.2 1.7 2.2 0.9 1.7 1.1 3.3 1.4 2.7 1.4 2.2 1.1 1.9 1.2 1.6 1.1 1.4 1.2 0.9 1.5 1.2 0.6 1.6 1.3 0.8 15.8 12.2 10.1 2.2 4.2 4.2 1.9 2.2 1.1 2.0 1.5 1.7 1.4 1.2 0.9 0.7 0.3 0.6 0.2 0.5 0.5 0.6 0.6 0.7 0.6 16.5 12.2 10.6 2.3 4.6 3.7 1.6 2.1 2.1 1.9 1.6 1.6 1.4 0.9 1.0 0.8 0.6 0.6 15.9 12.5 10.3 5.7 4.7 3.7 2.6 2.4 2.3 1.8 1.7 1.5 1.2 1.1 1.0 0.9 0.8 0.6 BBC Radio 2 BBC Radio 4 BBC Radio 1 Heart Network (UK) BBC Radio FIVE LIVE Classic FM Galaxy Network (UK) Total Magic Total Smooth Radio talkSPORT Total Kiss Network Total Real Radio Total Absolute Radio BBC Radio 3 Total LBC (UK) Gold Network (UK) BBC World Service Total Kerrang! BBC BBC BBC Global BBC Global Global Bauer GMG UTV Bauer GMG TIML BBC Global Global BBC Bauer [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 36
- 37. Grant Goddard Radio listening – London radio specialist Share of all radio listening (%) – London market (10.8m adults 15+) station platform owner Radio 4 Radio 2 Heart FM Magic FM Radio 1 Radio Five Live Capital FM Kiss FM Classic FM LBC 97.3 TalkSport Absolute Radio Radio 3 Smooth FM Xfm Gold London BBC London Choice FM World Service Sunrise Radio 6Music Premier Christian Radio LBC News (AM) Club Asia BBC7 1Xtra Planet Rock Jazz FM The Hits Smash Hits Q1 1999 Q1 2000 Q1 2001 Q1 2002 Q1 2003 Q1 2004 Q1 2005 Q1 2006 Q1 2007 Q1 2008 Q1 2009 58.8 38.9 ALL COMMERCIAL ALL BBC FM/AM FM FM FM FM AM FM FM FM FM AM FM/AM FM FM FM AM FM FM AM/digital AM digital AM AM AM digital digital digital digital digital digital BBC BBC Global Bauer BBC BBC Global Bauer Global Global UTV TIML BBC GMG Global Global BBC Global BBC Sunrise BBC Global BBC BBC Bauer Bauer 55.7 42.2 57.1 40.6 57.9 40.2 52.3 45.6 55.6 42.4 53.7 44.0 52.5 45.2 50.7 47.3 50.7 46.7 50.6 47.6 13.4 9.8 4.5 5.6 5.5 3.7 12.2 2.9 4.1 0.9 2.1 4.7 1.9 1.5 1.0 5.3 1.2 n/a n/a 1.8 13.5 11.5 5.2 5.0 5.4 5.3 11.6 3.7 3.7 0.6 1.3 4.1 2.2 1.5 1.2 3.4 1.2 0.7 n/a 1.8 14.2 11.2 5.4 5.9 4.7 4.9 10.2 4.8 4.6 0.9 2.0 3.8 1.3 1.5 1.3 4.3 1.0 1.1 n/a 1.2 14.1 11.1 6.0 4.3 4.1 4.4 10.0 4.8 5.2 0.8 2.8 3.6 2.0 2.2 2.0 3.9 0.7 1.2 n/a 1.8 16.9 12.0 6.2 3.6 3.8 5.0 8.1 4.1 4.7 1.5 2.3 3.2 1.5 1.8 1.7 2.9 1.2 0.7 1.4 1.7 0.5 2.9 1.0 3.0 0.5 2.3 0.8 2.3 0.8 1.8 14.3 10.3 5.8 4.6 4.2 6.1 7.9 4.2 5.4 3.4 2.8 3.0 1.9 2.2 1.8 2.2 1.0 1.1 0.9 2.8 0.1 1.2 0.9 n/a 0.1 0.1 0.0 14.1 11.7 7.0 6.0 4.2 5.2 6.1 3.9 4.4 2.0 2.4 3.7 2.2 2.8 1.6 1.6 1.4 1.3 0.7 1.0 0.1 1.0 0.5 n/a 0.4 0.2 0.1 14.0 11.8 5.7 7.0 5.2 5.2 5.5 3.7 3.8 3.2 2.5 3.7 2.1 1.6 1.7 1.7 1.4 2.5 0.9 0.9 0.1 0.8 0.7 n/a 0.2 0.2 0.2 16.1 11.2 5.4 5.9 6.7 4.3 4.6 3.9 4.9 3.0 2.7 3.2 1.7 1.7 1.8 1.2 1.6 1.6 1.1 1.4 0.2 0.8 0.7 0.5 0.4 0.3 0.1 14.6 12.4 5.8 5.8 5.6 5.6 4.6 4.3 4.1 4.5 2.5 3.3 1.2 1.6 0.9 0.9 1.9 2.0 0.7 1.3 0.3 0.6 0.3 0.6 0.4 0.3 0.1 0.2 0.2 0.2 0.1 0.2 0.1 0.3 0.3 0.6 0.3 16.7 11.4 5.9 5.7 5.5 5.2 4.7 4.6 4.4 4.4 2.7 2.6 1.9 1.5 1.3 1.2 1.2 1.2 1.2 1.0 0.7 0.7 0.6 0.5 0.5 0.5 0.4 0.4 0.3 0.3 0.2 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 37
- 38. Grant Goddard UK commercial radio listening radio specialist Commercial radio listening & station numbers - million hours listened per annum 350 272 268 261 255 248 303 315 40,000 205 226 250 242 300 288 310 50,000 122 107 106 177 30,000 143 150 126 172 200 20,000 60 50 49 49 48 42 38 26 19 19 19 19 10,000 9 16 50 33 76 100 [source: Ofcom, RAJAR] 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 1980 1979 1978 1977 1976 1975 0 1974 0 num ber of analogue local com m ercial radio stations [left axis] volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 38
- 39. Grant Goddard radio specialist UK radio receivers UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 39
- 40. 135 780 2004 Sep UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 9,011 8,528 10,000 2009 Mar 2008 Dec 7,665 7,300 6942 6452 8,000 2008 Sep 5488 5125 4826 4444 UK DAB radio receiver sales 2008 Jun 2008 Mar 2007 Dec 2007 Sep 3648 3340 6,000 2007 Jun 2007 Mar 2006 Dec 2006 Sep 2006 Jun 3053 2715 2034 1740 1535 4,000 2006 Mar 2005 Dec 2005 Sep 2005 Jun 2005 Mar 1290 646 2004 Jun 2,000 2004 Dec 544 2004 Mar 2003 Sep 433 250 2003 Jun 2003 Dec 197 2003 Mar 0 158 2002 Dec Grant Goddard radio specialist Cumulative DAB receiver sales - ‘000 units [source: GfK/DRDB] 40
- 41. Grant Goddard UK radio receiver sales radio specialist UK radio receiver sales – four quarter moving average - ‘000 units per annum DAB receivers as percentage of total receiver sales 10,550 10,169 9,892 Q3 2005 Q4 2005 Q1 2006 Q2 2006 4,000 2,070 7,657 Q4 2008 10,657 Q2 2005 9,495 10,611 Q1 2005 6,000 10,678 8,000 7,284 8,030 Q3 2008 2,125 2,174 8,227 Q2 2008 2,180 2,114 8,209 Q1 2008 7,906 Q3 2007 2,006 1,824 7,854 Q2 2007 8,140 1,761 7,978 Q1 2007 Q4 2007 1,734 8,062 Q4 2006 1,680 10,000 1,575 1,566 1,493 1,407 1,208 1,051 8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22% 951 12,000 2,000 [source: GfK/DRDB] analogue radio unit sales ('000) UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 DAB radio unit sales ('000) Q1 2009 Q3 2006 0 e 41
- 42. Grant Goddard UK DAB radio receiver sales radio specialist 964 Quarterly DAB receiver sales - ‘000 units per quarter 1,000 200 863 179 180 796 162 750 121 119 160 681 153 140 120 38 366 60 299 358 363 382 308 287 338 294 134 102 34 40 17 18 13 5 100 80 21 40 28 20 20 4 1 -1 -10 53 39 111 183 250 205 245 500 483 489 510 101 0 -20 quarterly DAB receiver sales ('000) [left axis] 2009 Q1 2008 Q4 2008 Q3 2008 Q2 2008 Q1 2007 Q4 2007 Q3 2007 Q2 2007 Q1 2006 Q4 2006 Q3 2006 Q2 2006 Q1 2005 Q4 2005 Q3 2005 Q2 2005 Q1 2004 Q4 2004 Q3 2004 Q2 2004 Q1 2003 Q4 2003 Q3 2003 Q2 0 year-on-year change (%) [right axis] [source: GfK/DRDB] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 42
- 43. Grant Goddard UK DAB radio receiver ownership radio specialist Percentage of adults (15+) who own a DAB radio receiver at home 29.7 28.7 27.3 2008Q2 21.7 16.0 15.3 2006Q3 11.1 10.5 15.3 4.5 2004Q3 5.3 4.4 2004Q2 5 3.9 2004Q1 8.1 10 9.1 15 2006Q2 13.6 20 20.3 19.5 25 22.3 27.3 30 2008Q1 32.1 35 2009Q1 2008Q4 2008Q3 2007Q4 2007Q3 2007Q2 2007Q1 2006Q4 2006Q1 2005Q4 2005Q3 2005Q2 2005Q1 2004Q4 0 [source: RAJAR] UK Commercial Radio in numbers: Q1 2009 © Grant Goddard: June 2009 43