Fiona is a first generation college student who has just graduated high school and plans to attend the University of Florida in the fall. As the first in her family to go to college, she works full-time to pay for living expenses and is worried about balancing work, school, and maintaining her GPA. She hopes to graduate with minimal debt and make lifelong friendships through her college experience.

2. First Generation College Student Fiona
BACKGROUND:
• Just graduated high school, she is the first in her family to attend college
• Looking to join the University of Florida as a first generation Gator
• Works a full-time job so she can pay for living expenses
• Enjoys spending time with friends and her cat
DEMOGRAPHICS:
• Female (could be a male – Frank)
• 18-22
• Parents’ income less than 60,000 a year
• Urban
IDENTIFIERS:
• Independent, responsible
• Likes living on her own, off campus
• Has to budget her money

3. First Generation College Student Fiona
GOALS:
• Graduate from college with as little debt as possible
• Experience all the University has to offer
• Make life-long friendships
• CHALLENGES:
• Find a balance between work and school
• Options to help with the cost of college
HOW WE HELP:
• Offer online-classes, so student can work around her schedule
• Have easy access to scholarship applications

4. First Generation College Student Fiona
REAL QUOTES:
• “I have been accepted into the University of Florida, but not sure if my family can afford
for me to attend college.”
• “I’m worried that I may not be able to find a balance between work and school and my
GPA will drop.”
• “I have heard that paying off student debt can take years.”
COMMON OBJECTIONS:
• I’m worried I won’t have the finances to complete my college degree
• I don’t want to be paying off student loans my whole life
• Being the first person in my family to go off to college, I have no one to help me. I’m
scared I might need extra help with all the paperwork

5. First Generation College Student Fiona
MARKETING MESSAGING:
• Quick and easy to find locator tabs for all types of platforms
ELEVATOR PITCH:
• We take away the stress of starting college by making it easy to find
important information.