International exhibition, conference and exhibition organizers find the United States confusing. This includes launching events, sending Pavilions into the country or hosting a US Pavilion in their own events. The Webinar covers cultural, historical and exhibition business norms in the US.
S6 culture, management styles and business systemstatihernandez19
1. Culture, management styles, and business systems vary significantly across countries and understanding these differences is important for international business.
2. When operating in foreign markets, it is essential to be flexible, open-minded, and avoid judging other cultures based on one's own standards. Showing empathy and understanding local customs is key to avoiding misunderstandings.
3. There are varying degrees of cultural adaptation required when doing business abroad, from imperative customs that must be conformed to for success, to elective customs that are optional, to exclusives reserved for local people. Proper cultural adaptation is necessary to build trust and relationships.
Culture can significantly impact business dealings in several ways. Understanding cultural differences is important for effective communication and avoiding lost opportunities. Factors like customs, language, conservative values, and availability due to time zones must be considered. Being aware of these cultural variances helps businesspeople adapt their behavior, target the right audiences, and schedule interactions appropriately to build rapport and close deals. Avoiding political discussions also prevents cultural tensions from hindering negotiations.
New Opportunities & Standard Practices for UK Creative and Technology Compani...Philippa Burgess
Webinar PDF handout of New Opportunities & Standard Practices for UK Creative and Technology Companies Expanding into the United States presented by UK Trade & Investment with moderator Carlo Cavagna, Vice Consul (Creative & Media), UKTI - Los Angeles and presenters Philippa Burgess, Partner, Creative Convergence and Kristian Wiggert, Esq., Partner, Covington & Burling LLP.
A Guide to Brazil - U.S. Intercultural RelationsPeter Wilner
I delivered this presentation to the MIT-Brazil program at the Massachusetts Institute of Technology in Cambridge, Massachusetts (May 2018). I designed it to orient North American students, who had spent little or no time interacting with Latin American cultures, to the different ways that entities from the two different regions, i.e., the U.S. and Brazil, conduct business.
Here are some resources to help with international venue contracting and F&B budgeting:
- ICCA (International Congress and Convention Association) - Global industry association with resources on venue standards, regulations, and best practices around the world.
- MPI (Meeting Professionals International) - Industry association with global chapters. Post questions to members in specific countries for local insights.
- Convention bureaus - Most major cities have a convention bureau that can provide venue and supplier recommendations tailored to your needs and budget.
- Venue/DMC RFP templates - Templates help ensure you capture all relevant details upfront like F&B minimums, payment terms, cancellation policies which vary globally.
- Currency converters -
USA - Germany Cross Cultural DifferencesMyriam Siftar
This document discusses key cultural differences between doing business in Germany and the United States. It notes that Americans value achievements, short-term objectives, self-promotion, subtle hierarchies, and view time as money. Germans have a more analytical thought process compared to the pragmatic American approach. The document provides tips for cross-cultural communication, such as the importance of "phatic talk" to establish connections for Americans, and recommends indirect and softened approaches to feedback and criticism. Building personal relationships is important for business in America.
The document discusses cultural conflict that can arise in international corporations from differences in cultures. It provides examples of stereotypes, geographic business styles, values, and communication challenges that can lead to misunderstandings. The document also analyzes the merger between Daimler and Chrysler, noting their different corporate structures, cultures, customer propositions, and values chains led to issues integrating the companies despite efforts like culture workshops. Suggestions include recognizing differences, keeping communication open, avoiding stereotypes, exchanging employees, and setting clear goals.
1. Success in Cross-Cultural Business--Lesson 1--12 slidesJack Carney
Introduces Jack and his course: "FreeEaching"; Why Culture Counts; Culture is like What?; What is Culture?; course as a "Mirror" to see your Culture.
12 slides with 4 linked videos
S6 culture, management styles and business systemstatihernandez19
1. Culture, management styles, and business systems vary significantly across countries and understanding these differences is important for international business.
2. When operating in foreign markets, it is essential to be flexible, open-minded, and avoid judging other cultures based on one's own standards. Showing empathy and understanding local customs is key to avoiding misunderstandings.
3. There are varying degrees of cultural adaptation required when doing business abroad, from imperative customs that must be conformed to for success, to elective customs that are optional, to exclusives reserved for local people. Proper cultural adaptation is necessary to build trust and relationships.
Culture can significantly impact business dealings in several ways. Understanding cultural differences is important for effective communication and avoiding lost opportunities. Factors like customs, language, conservative values, and availability due to time zones must be considered. Being aware of these cultural variances helps businesspeople adapt their behavior, target the right audiences, and schedule interactions appropriately to build rapport and close deals. Avoiding political discussions also prevents cultural tensions from hindering negotiations.
New Opportunities & Standard Practices for UK Creative and Technology Compani...Philippa Burgess
Webinar PDF handout of New Opportunities & Standard Practices for UK Creative and Technology Companies Expanding into the United States presented by UK Trade & Investment with moderator Carlo Cavagna, Vice Consul (Creative & Media), UKTI - Los Angeles and presenters Philippa Burgess, Partner, Creative Convergence and Kristian Wiggert, Esq., Partner, Covington & Burling LLP.
A Guide to Brazil - U.S. Intercultural RelationsPeter Wilner
I delivered this presentation to the MIT-Brazil program at the Massachusetts Institute of Technology in Cambridge, Massachusetts (May 2018). I designed it to orient North American students, who had spent little or no time interacting with Latin American cultures, to the different ways that entities from the two different regions, i.e., the U.S. and Brazil, conduct business.
Here are some resources to help with international venue contracting and F&B budgeting:
- ICCA (International Congress and Convention Association) - Global industry association with resources on venue standards, regulations, and best practices around the world.
- MPI (Meeting Professionals International) - Industry association with global chapters. Post questions to members in specific countries for local insights.
- Convention bureaus - Most major cities have a convention bureau that can provide venue and supplier recommendations tailored to your needs and budget.
- Venue/DMC RFP templates - Templates help ensure you capture all relevant details upfront like F&B minimums, payment terms, cancellation policies which vary globally.
- Currency converters -
USA - Germany Cross Cultural DifferencesMyriam Siftar
This document discusses key cultural differences between doing business in Germany and the United States. It notes that Americans value achievements, short-term objectives, self-promotion, subtle hierarchies, and view time as money. Germans have a more analytical thought process compared to the pragmatic American approach. The document provides tips for cross-cultural communication, such as the importance of "phatic talk" to establish connections for Americans, and recommends indirect and softened approaches to feedback and criticism. Building personal relationships is important for business in America.
The document discusses cultural conflict that can arise in international corporations from differences in cultures. It provides examples of stereotypes, geographic business styles, values, and communication challenges that can lead to misunderstandings. The document also analyzes the merger between Daimler and Chrysler, noting their different corporate structures, cultures, customer propositions, and values chains led to issues integrating the companies despite efforts like culture workshops. Suggestions include recognizing differences, keeping communication open, avoiding stereotypes, exchanging employees, and setting clear goals.
1. Success in Cross-Cultural Business--Lesson 1--12 slidesJack Carney
Introduces Jack and his course: "FreeEaching"; Why Culture Counts; Culture is like What?; What is Culture?; course as a "Mirror" to see your Culture.
12 slides with 4 linked videos
Erau webinar 3 9-17 project mangagment slidesERAUWebinars
Slides from an Embry-Riddle Aeronautical University Webinar presented on March 9, 2017. The title of the webinar was "Cross-Cultural Project Management," with Dr. Jim Marion, PMP. These slides cover tips and pointers for managing large projects across national, language, and cultural lines.
A look at the German culture from a broader perspective, zeroing in on the business aspect, considering the mindset that breeds stereotypes and simplified opinions. We will speak about the German love for punctuality but discuss it in more detail, finding out what are the implications for the German lifestyle.
This document discusses how hip hop music transformed target markets for consumer products. It introduces Steve Stoute, a music executive who helped bring hip hop into the mainstream through his advertising firm. The document notes that from 2000 to 2010, the multiracial population grew most in the US. It argues that art and entertainment can drive social change by exposing new audiences and ideas. Finally, it suggests that capitalism, like social enterprises, may be able to promote real inclusion and change if used properly.
Mikola De Roo has over 20 years of experience in communications, marketing, editorial, and advocacy roles in the nonprofit and publishing sectors. They are currently the Vice President of Advocacy Communications and Marketing at Housing Works, a nonprofit that addresses homelessness and HIV/AIDS. Previously, they held communications and editorial roles at McGraw-Hill Education, Pearson Education, and Bedford/St. Martin's. De Roo has also volunteered extensively with literacy and HIV/AIDS organizations. They hold an MFA in Creative Writing from the University of Michigan and a BA in English from Carleton College.
This document discusses trends in arts and crafts marketing. It notes that 2% of the population drives trends - they are well-educated travelers looking for unique items. Trends start in media and fashion then move to home decor. The gift market is 95% imports under $25. Handmade gifts sell for $125 on average and provide meaning. Holiday sales are 40% of annual for many retailers. The future includes public studios and multi-faceted artists. Telling one's story through tags, blogs and social media is important for promotion.
Webinar #3 slideshare march 10 maximizing your trade show roi trade show le...mhwoodllc
The document discusses 9 steps for maximizing ROI from trade show leads: 1) Assign one person to collect leads each day and bring them back to the office. 2) Have one person review, prioritize and distribute leads to a customer database. 3) Prioritize leads as hot, warm or nurture. 4) Determine lead management reporting. 5) Customize follow-up communications. 6) Vary communication methods like calls, emails and mail. 7) Determine frequency and timing of follow-up. 8) Follow-up with people you wanted to see but didn't. 9) Differentiate yourself through follow-up as most exhibitors do not follow up.
W E B I N A R #3 S L I D E S H A R E March 10 Maximizing Your Trade S...mhwoodllc
The document discusses 9 steps for maximizing ROI from trade show leads: 1) Assign one person to collect leads each day and bring them back to the office. 2) Have one person review, prioritize and distribute leads to a customer database. 3) Prioritize leads as hot, warm or nurture. 4) Determine lead management reporting. 5) Customize follow-up communications. 6) Vary communication methods like calls, emails and mail. 7) Determine frequency and timing of follow-ups. 8) Follow-up with people you wanted to see but didn't. 9) Differentiate yourself through effective follow-up.
TSE Presentation Large Show Roundtable Las Vegas 2013Danica Tormohlen
The document summarizes key financial benchmarks and trends for top 20 association trade shows. It provides data on the largest shows by revenue, expenditures, and industry trends in areas like revenue sources, cost per square foot, attendance, and expenses. It analyzes data from sources like ASAE and ABM to benchmark performance and identify opportunities for diversifying revenue streams.
The document discusses strategies for maximizing return on investment from exhibiting at the ASTD 2010 International Conference and Exposition. It recommends embracing the conference by understanding its focus on networking, education and relationships. It emphasizes the importance of preparation, performance at the event, and planning follow-up activities. Specifically, it suggests setting goals and benchmarks, rating attendees, focusing on needs over job titles, daily meetings to motivate staff, and planning follow-up marketing and meetings within two weeks after the event.
Visa Issues: What's Being Done to Ease Restrictions?Stephen Nold
The document summarizes a study on the economic impact of international non-participation in US trade exhibitions due to visa issues. Key findings include: (1) Visa barriers preclude 2.5% of potential international attendees, costing $2.6 billion in lost business sales; (2) International attendees and exhibitors spent on average $13,600 and $36,100 respectively; (3) Without visa barriers, foreign trade associated with exhibitions would increase 14%. The study was based on surveys of 47 US exhibitions.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
http://businessculture.org - Find out about business culture in Denmark. This guide is part of the Passport to Trade 2.0 project, which examined European Business culture in 31 countries looking at business communication, business etiquette, business meeting etiquette, internship and student placements, cost of living, work-life-balance and social media guide.
The document provides etiquette guidelines for conducting business in Denmark. It discusses greetings, business meetings, negotiations, table manners, gift giving, dining, dress code, and gender issues. Business cards are exchanged and appointments are necessary. Communication is direct and decisions are made after consulting all involved parties. Equality is important in Danish culture and women are highly respected in business.
Had to create a short presentation about Denmark for my daughters Elemetary School. The presentation is well supported with Speaker notes and Wiki links.
Culture, Management Style, and Business SystemsSavaş Şakar
The document discusses how culture profoundly impacts management styles and business systems. It contrasts relationship-oriented cultures like Japan that are consensus-based versus information-oriented cultures like the US that are more individualistic. Successful international business requires understanding different management styles and adapting to cultural differences.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
For exhibition organizers and venues looking to attract US exhibitors & trade shows, given at the UFI Asia-Pacific Conference March 2, 2018 in Kuala Lumpur, Malaysia
This document discusses differences in travel habits and blogging between Europeans and Americans. It suggests that Europeans tend to be more adventurous travelers who want to know an author's credentials, while Americans travel closer to home and respect people they like. The document then provides recommendations for blog topic and market focus based on these differences, such as targeting domestic travel, weekends, or cruising for American blogs and niche topics, storytelling, or foreign language blogs for European audiences.
The document discusses new trends in the US IT outsourcing market. It outlines that while political rhetoric is negative, globalization and outsourcing continue to grow. The best clients are growing companies and startups that value technology, not just Fortune 500 firms. Different US regions have different business cultures; the West Coast is favorable to Ukraine but has a large time difference, while the East Coast prefers nearshoring to Latin America. Geopolitical concerns can be addressed through examples of successful projects, global delivery centers, and contingency planning. Senior leadership should be involved in business development and deal closing requires travel. Focusing on high potential clients and developing long term relationships is important.
International Service Marketing_220315Hector Perez
Hector Perez gave a presentation on international service marketing. The presentation covered:
1) The particularities of marketing international services compared to goods, including higher transportation costs and issues with standardization.
2) A marketing plan example for a financial services company expanding into Caribbean markets.
3) A discussion of cultural differences between North America, Latin America, Mexico, Brazil and Canada when conducting business. Tips included the importance of relationships, flexibility, gifts, and punctuality.
The presentation provided an overview of issues in international services marketing and strategies for understanding different cultural approaches to business.
Erau webinar 3 9-17 project mangagment slidesERAUWebinars
Slides from an Embry-Riddle Aeronautical University Webinar presented on March 9, 2017. The title of the webinar was "Cross-Cultural Project Management," with Dr. Jim Marion, PMP. These slides cover tips and pointers for managing large projects across national, language, and cultural lines.
A look at the German culture from a broader perspective, zeroing in on the business aspect, considering the mindset that breeds stereotypes and simplified opinions. We will speak about the German love for punctuality but discuss it in more detail, finding out what are the implications for the German lifestyle.
This document discusses how hip hop music transformed target markets for consumer products. It introduces Steve Stoute, a music executive who helped bring hip hop into the mainstream through his advertising firm. The document notes that from 2000 to 2010, the multiracial population grew most in the US. It argues that art and entertainment can drive social change by exposing new audiences and ideas. Finally, it suggests that capitalism, like social enterprises, may be able to promote real inclusion and change if used properly.
Mikola De Roo has over 20 years of experience in communications, marketing, editorial, and advocacy roles in the nonprofit and publishing sectors. They are currently the Vice President of Advocacy Communications and Marketing at Housing Works, a nonprofit that addresses homelessness and HIV/AIDS. Previously, they held communications and editorial roles at McGraw-Hill Education, Pearson Education, and Bedford/St. Martin's. De Roo has also volunteered extensively with literacy and HIV/AIDS organizations. They hold an MFA in Creative Writing from the University of Michigan and a BA in English from Carleton College.
This document discusses trends in arts and crafts marketing. It notes that 2% of the population drives trends - they are well-educated travelers looking for unique items. Trends start in media and fashion then move to home decor. The gift market is 95% imports under $25. Handmade gifts sell for $125 on average and provide meaning. Holiday sales are 40% of annual for many retailers. The future includes public studios and multi-faceted artists. Telling one's story through tags, blogs and social media is important for promotion.
Webinar #3 slideshare march 10 maximizing your trade show roi trade show le...mhwoodllc
The document discusses 9 steps for maximizing ROI from trade show leads: 1) Assign one person to collect leads each day and bring them back to the office. 2) Have one person review, prioritize and distribute leads to a customer database. 3) Prioritize leads as hot, warm or nurture. 4) Determine lead management reporting. 5) Customize follow-up communications. 6) Vary communication methods like calls, emails and mail. 7) Determine frequency and timing of follow-up. 8) Follow-up with people you wanted to see but didn't. 9) Differentiate yourself through follow-up as most exhibitors do not follow up.
W E B I N A R #3 S L I D E S H A R E March 10 Maximizing Your Trade S...mhwoodllc
The document discusses 9 steps for maximizing ROI from trade show leads: 1) Assign one person to collect leads each day and bring them back to the office. 2) Have one person review, prioritize and distribute leads to a customer database. 3) Prioritize leads as hot, warm or nurture. 4) Determine lead management reporting. 5) Customize follow-up communications. 6) Vary communication methods like calls, emails and mail. 7) Determine frequency and timing of follow-ups. 8) Follow-up with people you wanted to see but didn't. 9) Differentiate yourself through effective follow-up.
TSE Presentation Large Show Roundtable Las Vegas 2013Danica Tormohlen
The document summarizes key financial benchmarks and trends for top 20 association trade shows. It provides data on the largest shows by revenue, expenditures, and industry trends in areas like revenue sources, cost per square foot, attendance, and expenses. It analyzes data from sources like ASAE and ABM to benchmark performance and identify opportunities for diversifying revenue streams.
The document discusses strategies for maximizing return on investment from exhibiting at the ASTD 2010 International Conference and Exposition. It recommends embracing the conference by understanding its focus on networking, education and relationships. It emphasizes the importance of preparation, performance at the event, and planning follow-up activities. Specifically, it suggests setting goals and benchmarks, rating attendees, focusing on needs over job titles, daily meetings to motivate staff, and planning follow-up marketing and meetings within two weeks after the event.
Visa Issues: What's Being Done to Ease Restrictions?Stephen Nold
The document summarizes a study on the economic impact of international non-participation in US trade exhibitions due to visa issues. Key findings include: (1) Visa barriers preclude 2.5% of potential international attendees, costing $2.6 billion in lost business sales; (2) International attendees and exhibitors spent on average $13,600 and $36,100 respectively; (3) Without visa barriers, foreign trade associated with exhibitions would increase 14%. The study was based on surveys of 47 US exhibitions.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
http://businessculture.org - Find out about business culture in Denmark. This guide is part of the Passport to Trade 2.0 project, which examined European Business culture in 31 countries looking at business communication, business etiquette, business meeting etiquette, internship and student placements, cost of living, work-life-balance and social media guide.
The document provides etiquette guidelines for conducting business in Denmark. It discusses greetings, business meetings, negotiations, table manners, gift giving, dining, dress code, and gender issues. Business cards are exchanged and appointments are necessary. Communication is direct and decisions are made after consulting all involved parties. Equality is important in Danish culture and women are highly respected in business.
Had to create a short presentation about Denmark for my daughters Elemetary School. The presentation is well supported with Speaker notes and Wiki links.
Culture, Management Style, and Business SystemsSavaş Şakar
The document discusses how culture profoundly impacts management styles and business systems. It contrasts relationship-oriented cultures like Japan that are consensus-based versus information-oriented cultures like the US that are more individualistic. Successful international business requires understanding different management styles and adapting to cultural differences.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
For exhibition organizers and venues looking to attract US exhibitors & trade shows, given at the UFI Asia-Pacific Conference March 2, 2018 in Kuala Lumpur, Malaysia
This document discusses differences in travel habits and blogging between Europeans and Americans. It suggests that Europeans tend to be more adventurous travelers who want to know an author's credentials, while Americans travel closer to home and respect people they like. The document then provides recommendations for blog topic and market focus based on these differences, such as targeting domestic travel, weekends, or cruising for American blogs and niche topics, storytelling, or foreign language blogs for European audiences.
The document discusses new trends in the US IT outsourcing market. It outlines that while political rhetoric is negative, globalization and outsourcing continue to grow. The best clients are growing companies and startups that value technology, not just Fortune 500 firms. Different US regions have different business cultures; the West Coast is favorable to Ukraine but has a large time difference, while the East Coast prefers nearshoring to Latin America. Geopolitical concerns can be addressed through examples of successful projects, global delivery centers, and contingency planning. Senior leadership should be involved in business development and deal closing requires travel. Focusing on high potential clients and developing long term relationships is important.
International Service Marketing_220315Hector Perez
Hector Perez gave a presentation on international service marketing. The presentation covered:
1) The particularities of marketing international services compared to goods, including higher transportation costs and issues with standardization.
2) A marketing plan example for a financial services company expanding into Caribbean markets.
3) A discussion of cultural differences between North America, Latin America, Mexico, Brazil and Canada when conducting business. Tips included the importance of relationships, flexibility, gifts, and punctuality.
The presentation provided an overview of issues in international services marketing and strategies for understanding different cultural approaches to business.
With the full text of the Trans-Pacific Partnership (TPP) under review by Congress and the public, now is the perfect time to share your individual story about how international trade affects American small businesses. Writing an op-ed or letter to the editor is a great opportunity to share your views as a business leader and establish yourself as a thought leader in your community.
In this lecture on international trade, we first review why nations trade. Historical philosophers and early economists such as Adam Smith and David Ricardo are highlighted. Why then discuss how nations can become more competitive, mainly through a review of Porter's framework. Lastly, we review the typical process by which firms internationalize and discuss how that concept is changing over time.
The document discusses two approaches to international business - the ethnocentric approach and the polycentric approach. Under the ethnocentric approach, decision making is centralized and managers from the home country are used. It is preferred by smaller companies entering overseas markets. The polycentric approach gives more autonomy to foreign subsidiaries and controls are decentralized. Products are tailored for each host country market. It allows for better adaptation to local cultures but can lack coordination. Examples of Nissan initially using an ethnocentric approach in the US that failed are also provided.
This document discusses various aspects of globalization and international business. It describes how components of manufactured goods often come from multiple countries. It also defines key terms like multinational corporations, transnational corporations, and various regional trade agreements. It outlines challenges that global managers may face, such as currency fluctuations, cultural differences, intellectual property issues, and human rights concerns. It then discusses various methods for entering foreign markets and factors that contribute to success in global business.
The document discusses business cultures and practices across different countries and regions globally. It provides details on advantages and disadvantages of international operations for multinational corporations. Specific sections summarize business norms in Mexico, Japan, Brazil, Germany, Egypt, China, India, and Nigeria. Challenges of globalization and competition from foreign firms are also addressed. The document emphasizes the importance for managers to understand cultural differences when conducting international business.
This document summarizes an international trade workshop covering topics like assessing foreign markets, finding buyers, and payment methods for international trade. The workshop discusses evaluating priority markets like Japan and Mexico for US tomato exports. It also covers using trade data, trade events, and US resources to find buyers. Regarding payments, it outlines cash-in-advance, letters of credit, open accounts, and how export credit insurance and financing programs can mitigate risks of nonpayment.
The document discusses the concept of creative destruction in capitalism. It describes how new technologies, processes, and competitors can destroy existing companies and industries, using the example of how mini-mills disrupted the steel industry and led to the demise of Bethlehem Steel. While creative destruction causes disruption, it also drives progress and creates new opportunities. The document argues that embracing rather than resisting change is necessary for economic development and prosperity.
Marketing OTC Presentation by Dana Otillio For IABC HoustonIABC Houston
IABC Members gathered on Thursday, August 28, 2014, for a program about marketing to an international audience. The presentation was made by Dana Otillio, senior manager of marketing for the Americas for the Society of Petroleum Engineers, a nonprofit organization with more than 124,000 members in 135 countries. Jive sponsored the event.
Here is an example of what a long-term oriented manager should do when doing business in a short-term oriented country:
- Take a patient approach and focus on building strong long-lasting relationships rather than just completing short-term deals. Invest time in getting to know local partners and stakeholders on a personal level.
- Explain business plans and strategies with a long-term vision in mind, showing how investments made today can generate returns over many years rather than just quarters. Provide concrete multi-year projections.
- Be willing to sacrifice some short-term profits or goals if needed to establish trust and maintain relationships for the long run. Prioritize sustainability over quick wins.
- Respect local traditions but also suggest gradual
The document provides information about Brazil and doing business there. It discusses Brazil's population, major cities, languages, ethnic groups, religions, flag, trading partners, exports, imports, industries, business etiquette, negotiating style, and sensitivities to avoid when interacting with Brazilians. It also provides details about two Mexican companies, Homex and Coppel, that have expanded their operations to Brazil.
This presentation discusses global business cultures and best practices for conducting business internationally. It provides an overview of key business regions around the world and highlights cultural norms, etiquette practices, and tips for doing business successfully in countries like the United States, Canada, Europe, Asia, Latin America, the Middle East, and the Commonwealth of Independent States. Challenges like differing views on bribery and gift-giving are also examined.
This document discusses cultural differences between business etiquette in Italy and the United States that are important to understand to avoid communication barriers. Some key points covered include that the Italian business culture is very formal, the importance of respecting cultural rules, addressing people by their title, dressing formally for business meetings, and giving attention to senior individuals. Basic etiquettes that are discussed include not discussing politics or religion, bringing gifts to social gatherings, and being punctual. Understanding these differences can help ensure successful business ventures.
Similar to Successfully Navigating the United States Market, an UFI Webinar (20)
The document discusses key global trends in the exhibition industry, including the growth of confex models, digitalization, festivalization, hybrid hosted buyer/trade show models, sustainability, and events dying off. It provides statistics on industry growth in Asia Pacific and North America. It also offers recommendations for internationalizing Australian exhibitions and ensuring return on investment for visitors and exhibitors. The future of the industry involves nurturing the next generation and integrating business events into university curriculums.
This document provides information on attracting U.S. organizers, exhibitors, and attendees to exhibitions. It discusses the differences between the U.S. and other exhibition markets, including show ownership, venue ownership, and lack of government oversight in the U.S. It then offers strategies for attracting each group, such as researching cities and associations to find organizers, using agents and loyalty programs to bring exhibitors, and hosting buyers or matchmaking to draw attendees. The presentation concludes by stating that U.S. associations are increasingly interested in exporting their events and that reaching out to U.S. companies is not overly complicated.
Given at SourceDirect at ASD in Las Vegas, this presentation covers the basics of doing business in China - from introductions to etiquette to food to gift giving and negotiating. It's a great start on the long journey of doing business with our friends in China.
Tips from 3 experts on international attendee marketing for your expos, conferences, conventions and events for China, Europe, Mexico and Latin America given at the annual meeting of IAEE in Los Angeles, December 2014.
Another in a series of webinars with The Pulse Network. International Attendance requires patience and allocation of resources multiple years to be successful. Here are some helpful tips to get started!
Part of an ongoing series of webinars with The Pulse Network, this presentation features 10 great tips to bring more attendees into your exhibitions and conferences.
This document outlines a presentation on social media fundamentals. It discusses the major social media platforms like LinkedIn, Twitter, Facebook and Pinterest. It emphasizes listening first before engaging on these channels and following the 80/20 rule of social media. The presentation encourages attendees to set goals for their social media use and provides tips for using each channel to engage audiences and drive business objectives. Attendees are prompted to identify their top two social media goals. The document concludes with an opportunity for questions and answers.
Presented at the World Shoe Show in Las Vegas, this presentation helped designers and new companies (and some more established companies) put together a social media campaign. Geared to beginner-intermediate levels.
This was a guest lecture for an undergrad class in Exhibition Operations at UNLV, but has great information for professionals too. A great primer for those newer to engaging in social media.
Building community 24/7 around an event held but once a year is hard! This deck was designed for small and medium sized exhibition and conference producers with real time tips on using what they already have to be more successful. This was the deck from a Webinar for the Canadian Association of Exposition Management CAEM).
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Successfully Navigating the United States Market, an UFI Webinar
1. Successfully Navigating
the United States Market
Presented by:
Stephanie Selesnick, President
International Trade Information, Inc.
stephanie@intltradeinfo.com
Twitter: @StephSelesnick
www.internationaltradeinformation.com
2. Introduction
• About Stephanie
• President, ITI, Inc.
• 2nd Generation
• Former Show Organizer
• International Consultant
• Blogger
3. What we are covering today
• Key Geographical, Economic Facts
• Cultural Differences
• The US Exhibition Market
• Launching an Exhibition in the US
• Developing a US Pavilion in Your Fair
• Recruiting US Companies to Your Fair
• Questions & Answers
4. Geography
• The US is about half the
size of Russia
• About three-tenths the size
of Africa
• Slightly larger than Brazil
• Slightly larger than China
• More than twice the size of
the European Union
Global Geography is not taught
well, nor are other languages
5. Geography & Demographics
There are 4 time zones within the continental US, not including Alaska or Hawaii.
• East Coast
• Midwest
• Mountain
• Pacific
• 3rd largest population in the world: 316,668,567 people (July 2013)
• 4th if you count the EU as one country
• 82% of the population lives in urban areas
• Throughout most of its history, the United States has had influxes of
immigration. The ethnic mix is:
• 83% white (generally of European descent, but also from the Middle
East and Latin America)
• 12% African-American
• 3% Asian
• About 1% Native American.
• Today the biggest immigrant groups are from Latin countries.
6. Economics
• The US has the largest and most technologically
powerful economy in the world, with a per capita
GDP ranging from $49,800 - $53,000.
• Taxes – vary by City, State and there is Federal
tax as well. There is no VAT.
• Excellent Infrastructure
• People regularly fly to other cities to attend
exhibitions, but drive within 200 miles as well.
7. Cultural Differences
• Much more informal, casual – everyone is on a first name basis
• It is not important to develop a personal relationship in order to
establish a long and successful business relationship.
• Expect answers in 5 seconds - the “now” generation
• Don’t understand time differences (you may be sleeping)
• Relationships are not as formal
• Americans do business where they get the best deal and the best
service.
8. Cultural Differences
• It is always proper to ask questions if
you do not understand something.
• US organizers ask questions -- lots
of them. They are not ashamed to
admit what they do know.
• US organizers will assume you
understand something if you do not
tell them otherwise!
9. Cultural Differences -
Meetings
• Keep appointments once made. You may
not get a second chance if you do not.
• When doing business in the United States,
you must be on time.
• Americans view someone being late as rude,
showing a lack of respect and having sloppy,
undisciplined personal habits.
• Being "on time" in business situations
generally means being about five minutes
early.
• Five minutes late is acceptable with a brief
apology.
• Ten to fifteen minutes late requires a phone
call to warn of the delay and to apologize.
10. Cultural Differences -
Meetings
• A meeting is only considered successful if
something concrete is decided.
• Americans are very comfortable picking up the
telephone and immediately conducting business
with someone they have never met and perhaps
never will meet.
11. Cultural Differences -
Deadlines
• It is very important to meet
deadlines.
• If you tell someone that you will have
a report to them by a certain date, or
that you will email something to them
immediately, they will take you at
your word.
• People who miss deadlines are
viewed as irresponsible &
undependable.
12. Cultural Differences -
Negotiating
• The goal of most negotiations in the United States is to
arrive at a signed contract.
• Long-term relationships and benefits may not be the main
objective.
• The immediate deal may be the only important issue.
• Negotiations will seem rushed to most other cultures.
• Remember that "time is money" to Americans and that
they may not think that building a relationship with
potential business partners is necessary
13. Cultural Differences -
Negotiating
• Americans prefer directness in communication.
When Americans say "yes" or "no," they mean
precisely that. "Maybe" really does mean "it might
happen"; it does not mean "no."
• Get everything in writing!
• Legal – everyone is “sue” happy
• Do not enter into any contract without hiring a
lawyer. No American businesspeople would
dream of signing a contract before consulting a
lawyer.
14. Cultural Differences – Misc.
• Work ethic – 2 weeks paid vacation a year and many
don’t even take that
• Major Holidays – New Year’s, Easter, 4th of July,
Thanksgiving and Christmas are the big ones.
• Meal Times – one-hour lunches are the norm
• Food varies by region
• When going to breakfast, lunch, or dinner, the person
who invites pays, whether it is a man or a woman.
15. Exhibition Business
Characteristics:
• Large professional tradeshow facilities
• Most venues are owned by the cities they are located in,
but they don’t own the exhibitions
• Unlike the German Messe model
• Most fairs are held annually. Less are on 2-3 year cycles.
• Some move cities each year (rotation)
• 100 years for a show is ANCIENT
• Shorter move in/move out times
• Most trade fairs are 2.5 days
16. Exhibition Facts
• Over 11,000 exhibitions held annually (CEIR, 2011 statistics)
• Most are under 200 stands.
• 37% are held in exhibition and convention centers
• 44% are held in hotels
• 20% are held in conference centers and misc. places
• 60% are still Association owned, 40% for-profit companies
• Differences between associations and for-profits
• CES International® is the largest annual exhibition in the US.
17. Location, Location, Location
• Metropolitan hub
1st Tier
Cities
• Major airport with large airlift and
easy national and international
access
• Strong travel infrastructure (rail,
public transportation, taxis)
• Convention center with a minimum
of 500,000 gross sq. ft. (46,000 m2)
exhibit space
• Minimum committable 10,000
sleeping rooms
• Hotel inventory that includes a large
number of chain convention hotels,
luxury properties and a spectrum of
rates
• Abundant dining, entertainment,
attraction options
• Reputation for world-class services
and amenities
• Connotes an element of glamour,
cachet, desirability
Source: Destination Marketing Association International (DMAI)
18. Location, Location, Location
2nd Tier Cities:
• Smaller population and convention facilities
• Less direct airlift (flights)
• Opportunity for better value
• Tier II destinations can be a great choice for planners that prefer having their
convention be “the big fish.”
• It can be a special experience for the attendees when they own the city
instead of being one of multiple conventions taking place in a Tier I city.
• Similarly, adding second tier destinations to the schedule can provide a fresh
and exciting change to the often-visited, sometimes overexposed, first tier
cities.
19. Location, Location, Location
3rd Tier cities (also known as leisure market)
• In fact, some of the country’s most luxurious resorts are
located in destinations labeled third tier simply because of
overall destination size.
• More limited airlift, usually requiring connections
• No convention center, a smaller conference center, or
meeting and exhibit space contained within a hotel rather
than a dedicated facility
• Distinctive leisure travel appeal
• Regional drive market
20. US Venues
• Most are smaller
• Not the Fair model, usually just one building
• Taxpayer funded Venues – going to more
European model but not the same.
• They receive hotel (bed) taxes
• Who’s starting to joint venture?
• Houston
• Boston
• New Orleans (began their own show division)
21.
22. Exhibition Differences
US Rest of the World
Pipe & Drape (Canada too) Hard Wall/Shell Scheme
Unions No Unions
Material Handling-Drayage Freight Forwarders Provide
General Service Contractor Decorator, No GSC
A Booth A Stand
Square Feet (100 sq. ft) Square Meters (9m2)
Fahrenheit Celsius
23. Launches
1. Do your homework
• US Department of Commerce
• Google
• Speak with your current exhibitors
• Talk to colleagues in SISO, IAEE and UFI
2. Joint Ventures are easier and far less expensive than
opening your own office
3. Buy a show (or a percentage thereof)
24. Launches
4. Find your niche
• Chances are good there is already a show in your niche
somewhere
• Some are in decline, due to poor management
• Some are in growth due to their industries
5. Talk to industry media
• Not all industry media are owned by show organizers.
25. Ways to Recruit North
American Pavilions in Your
Expo
• Understand that many, many SME’s have no interest in exporting.
• Contact same industry Association or For-Profit Show organizer
• Even if you have the largest show in the world, they may still not
know you
• Open a sales office (some Messe’s have done this)
• Hire a company specializing in pavilions to sell
• Hire independent sales people in the US
• Expect to pay both commission and base salary
26. Pavilion Recruitment
• Work and regularly communicate with US
counterparts for a successful pavilion
• No government subsidies (few exceptions)
• Utilize the US Department of Commerce
International Trade Administration’s posts in your
country!
• Utilize your government contacts too!
27. Pavilion Recruitment
Successful Marketing Tips:
• Features vs. Benefits – Features Tell, Benefits Sell!
• Your collateral materials should include statistics, but have them
couched in “What’s in it for me?” terms.
• Offer sales and marketing assistance once the exhibitors commit
• What works best in your country?
• Can you legally provide leads for exhibitors?
• How is distribution done? Or is it direct sales? Any tricky laws?
• Arrange to have key distributors and buyers visit the pavilions.
28. Pavilion Recruitment
• More Marketing Advice
• Email
• Direct mail is still the
best way to attract
qualified attendees
• Mailing Lists/Email lists
– for sale
• Most companies don’t
rely on faxes
• The word “invite” does
NOT mean attend for
free
29. Recruiting Exhibitors
1. Make exhibiting easy.
Offer package space. Explain how set up and tear down
works.
Educate your US exhibitors on booth salesmanship for your
country. Recommend reasonably priced interpreters.
2. Enlist the US Department of Commerce International
Trade Administration’s posts in your country.
• They know who is exporting – and who is looking to
export.
• It is their job to help sell US products and services
abroad.
3. Statistics, statistics, statistics!
30. Summary
• The US is massive.
• Personal relationships are not necessary to do
business.
• Do what you say you are going to do when you say
you are going to do it!
• Partnerships are the least costly, most effective
way to enter the market – or bring a US Pavilion
into your show
• There are other options if there’s no interest in a
partnership!
31. Successfully Navigating
the United States Market
Questions and Answers!
Stephanie Selesnick
stephanie@intltradeinfo.com
www.internationaltradeinformation.com