The document provides tips for attracting international exhibitors to trade shows, including being aware of cultural differences in various regions. It discusses differences between how exhibitions are organized in the US versus other parts of the world. Relationship building, utilizing government resources, and selling country pavilions are emphasized as important strategies. Quizzes on international titles and organizations help assess knowledge. Persistence, cultural awareness, and thanking supporters are key to success internationally.
Temple University Advertising Campaigns Final Pitch for Visit Philadelphia
Goals:
1. Increasing the number of Hispanic and African American overnight visitors to Philadelphia
2. Increasing the duration of their visits to Philadelphia
3. Increasing the number of activities in which they partake during their visits to Philadelphia
Target Audience:
Hispanic Males and Females
African American Males and Females
Age Range: 25-54 Years
HHI $75K+
Geography:
Northern New Jersey/NY
Philadelphia
This document discusses passion investments, which are collectible items from hobbies that increase in value due to rarity and popularity. It provides examples of vintage watches increasing in value as passion investments. The key points made are:
- Passion investments appeal emotionally and tell unique stories that cannot be replicated. Their value comes from the time period they were made.
- Rarity drives value, as vintage items cannot be replicated, unlike new products that face imitation.
- Advantages include fun from the hobby, inflation hedging, portfolio diversification, and potential high returns. Disadvantages include risk of a fad ending and lack of hedging options.
- Case material, provenance, and brand
Living in a multi cultural world is fun and interesting. But it can also cause miscommunication, misunderstandings and failures in your sales and customer service efforts if you are unprepared and unpracticed in cultural competency. Here are a few ideas to help you and your organization turn every interaction into a positive one.
This document provides guidance on business etiquette and negotiations in Italy. It discusses topics such as:
- Setting appointments, which are generally in the morning or afternoon and difficult in August due to vacations.
- Negotiations proceed more slowly than in other countries and last-minute changes are a negotiation tactic.
- Business entertaining usually involves dining at a restaurant, with etiquette like keeping hands above the table. Proper greetings and titles are important in business interactions.
International exhibition, conference and exhibition organizers find the United States confusing. This includes launching events, sending Pavilions into the country or hosting a US Pavilion in their own events. The Webinar covers cultural, historical and exhibition business norms in the US.
Begging the Question: Targeting Content to User GoalsAlicia Lewis
With the rise of SIRI and semantic SEO, question-driven communications are more important than ever. The challenge for bloggers and marketers is twofold - to learn which questions target audiences are asking, and to answer those questions in a way that will stand out and show expertise.
The document provides tips for attracting international exhibitors to trade shows, including being aware of cultural differences in various regions. It discusses differences between how exhibitions are organized in the US versus other parts of the world. Relationship building, utilizing government resources, and selling country pavilions are emphasized as important strategies. Quizzes on international titles and organizations help assess knowledge. Persistence, cultural awareness, and thanking supporters are key to success internationally.
Temple University Advertising Campaigns Final Pitch for Visit Philadelphia
Goals:
1. Increasing the number of Hispanic and African American overnight visitors to Philadelphia
2. Increasing the duration of their visits to Philadelphia
3. Increasing the number of activities in which they partake during their visits to Philadelphia
Target Audience:
Hispanic Males and Females
African American Males and Females
Age Range: 25-54 Years
HHI $75K+
Geography:
Northern New Jersey/NY
Philadelphia
This document discusses passion investments, which are collectible items from hobbies that increase in value due to rarity and popularity. It provides examples of vintage watches increasing in value as passion investments. The key points made are:
- Passion investments appeal emotionally and tell unique stories that cannot be replicated. Their value comes from the time period they were made.
- Rarity drives value, as vintage items cannot be replicated, unlike new products that face imitation.
- Advantages include fun from the hobby, inflation hedging, portfolio diversification, and potential high returns. Disadvantages include risk of a fad ending and lack of hedging options.
- Case material, provenance, and brand
Living in a multi cultural world is fun and interesting. But it can also cause miscommunication, misunderstandings and failures in your sales and customer service efforts if you are unprepared and unpracticed in cultural competency. Here are a few ideas to help you and your organization turn every interaction into a positive one.
This document provides guidance on business etiquette and negotiations in Italy. It discusses topics such as:
- Setting appointments, which are generally in the morning or afternoon and difficult in August due to vacations.
- Negotiations proceed more slowly than in other countries and last-minute changes are a negotiation tactic.
- Business entertaining usually involves dining at a restaurant, with etiquette like keeping hands above the table. Proper greetings and titles are important in business interactions.
International exhibition, conference and exhibition organizers find the United States confusing. This includes launching events, sending Pavilions into the country or hosting a US Pavilion in their own events. The Webinar covers cultural, historical and exhibition business norms in the US.
Begging the Question: Targeting Content to User GoalsAlicia Lewis
With the rise of SIRI and semantic SEO, question-driven communications are more important than ever. The challenge for bloggers and marketers is twofold - to learn which questions target audiences are asking, and to answer those questions in a way that will stand out and show expertise.
This document discusses various aspects of culture and subcultures that are important for international marketers to understand. It covers the importance of knowing different cultures and concepts like self-reference criterion, where people evaluate other cultures based on their own. Marketers need to avoid assumptions and account for cultural differences in communication, including language translation issues. Non-verbal communication norms vary widely by culture, such as personal space distances and gestures. Behaviors also differ between countries due to factors like traditions, hierarchy and religion. Successful marketers adapt to each culture rather than applying domestic strategies universally.
This document discusses differences in travel habits and blogging between Europeans and Americans. It suggests that Europeans tend to be more adventurous travelers who want to know an author's credentials, while Americans travel closer to home and respect people they like. The document then provides recommendations for blog topic and market focus based on these differences, such as targeting domestic travel, weekends, or cruising for American blogs and niche topics, storytelling, or foreign language blogs for European audiences.
Italy is famous for its food, fashion, architecture, and art. It has a population of 60.4 million and its capital and largest city is Rome. Some of Italy's most popular tourist destinations are Rome, Venice, and Florence, which are known for their architectural and artistic significance. Italy has a temperate climate and is predominantly Roman Catholic. Business etiquette in Italy places emphasis on developing personal relationships and indirect communication styles.
This document provides information and advice for moving to the United States and adjusting to a new culture and job. It discusses the author's experience moving from multiple countries to work in Chicago. Some key points include:
- Cultural differences between countries can be challenging to adjust to, such as views on personal space, humor, negotiations and workplace relationships.
- Immigrants may experience culture shock and feelings of isolation or loneliness when moving to a new place.
- Employers and colleagues can help with the transition by understanding an immigrant's culture, giving direct feedback, countering feelings of isolation, and promoting psychological safety in the workplace.
- Building strong relationships and finding communities can help immigrants adjust and feel more at
This document provides advice for Australian entrepreneurs looking to do business in the United States. It discusses key cultural differences, such as the American emphasis on speed in communication, a more informal business culture, and the importance of personal relationships and networking. The document stresses that American investors are looking for entrepreneurs who can clearly articulate their business model, goals for the visit, and why relocating to the US makes sense for their venture. Overall, it advises Australian founders to adapt to the faster pace of American business and to leverage the supportive ecosystem available.
How Italian can approach business development in USA starting from understanding the diversity of the culture, characteristics and differences. Expectation and potential Mistakes Italian should consider.
The document discusses the importance of language skills for businesses, arguing that knowledge of languages leads to improved performance, opens new markets, and provides competitive advantages in an increasingly globalized world. It also recommends that companies assess the language needs of employees and implement strategies like training, hiring native speakers, and international mobility to develop linguistic competencies.
Doing business in China requires understanding important cultural differences. Some key differences include priorities, communication styles, and the importance of relationships known as "Guanxi". Building strong Guanxi involves establishing trust through frequent interactions like hosting dinners and exchanging gifts. Maintaining Guanxi over the long term is important for business success in China and requires ongoing communication and reciprocity between partners. Understanding concepts like mianzi (face/respect) and communication norms can help navigate cultural differences effectively when doing business in China.
1) Culture is the lens through which people view and interpret the world, influencing communication styles, attitudes, decision-making, and more.
2) Cross-cultural communication is important for business, jobs, diversity, and understanding markets in a globalized world.
3) There are differences in verbal communication like words used and voice, and non-verbal communication like body language and eye contact, between cultures.
M3 Booklet Amazing China Chinese Doing Business In Chinalinhe
linhehuang@hotmail.com
Mobile: +31 6 12345678
Thank you for your interest in doing business in China! Please let me know if you need any other support. I am happy to help make your China experience a success!
The document discusses multiculturalism and cultural diversity through various activities including analyzing pictures, defining terms, and discussing the benefits and challenges of living in a multicultural world. It addresses what multiculturalism means, names some multiculturally diverse countries, and considers topics like different cultures, traditions, and the idea of a diverse world being like a colorful tapestry. The document provides content for learning about cultural diversity through visuals, definitions, discussions, and examples.
This document provides information on etiquette across different cultures and activities, including cross-cultural awareness, dining etiquette, gift giving etiquette, and negotiation etiquette. It discusses etiquette practices in countries like Germany, Japan, Turkey, the US, the Middle East, China, and Saudi Arabia. For example, it notes that in Japan, it is good etiquette to remain standing until shown where to sit for a meal and that chopsticks should never be pointed or used to pierce food. The document emphasizes that understanding cultural nuances is important for international business and that failing to observe local etiquette can negatively impact interactions.
China is the #1 travel and shopping nation. To help you grow your business with Chinese travellers, Edaole provides you with 8 essential insights to host them.
The document discusses several ways that cultures can differ, including views of time, power dynamics, and individualism vs collectivism. It provides examples of how these cultural differences can lead to misunderstandings, such as a Japanese person saying a sale will be "difficult" to mean "no", or an American employee responding too casually when offered an early lunch. Cultural norms around greetings, business interactions, and perceptions of others are also explored.
The document outlines the marketing strategy for XiaoYeZi Tea House, a tea house located in Kirkland, Washington. It discusses the tea house's introduction, products including various teas and snacks, target audience of Chinese immigrants, US residents interested in Chinese culture, and tourists. It also analyzes competitors like bubble tea and coffee shops, and proposes marketing activities like distributing flyers to local campuses, promoting through word of mouth, using social media and email campaigns, and purchasing Google keywords and Groupon deals. The goal is to connect with the local Chinese community and others interested in Chinese tea culture.
This document defines culture and its various elements that impact global marketing strategies. It discusses that culture includes learned behaviors, customs, attitudes and material goods that are shared within a society. The key elements of culture discussed are language, religion, values, manners, material goods, aesthetics, education and social institutions. It provides examples of how these cultural elements can influence marketing approaches in different countries and cause misunderstandings if not properly considered. It also introduces concepts of cultural dimensions and high- versus low-context cultures.
A light-hearted look at the business cultures prevalent in the United Kingdom or Great Britain. Is there such a thing as a business culture? What makes an Englishman tick? Does an English person even know?
A presentation given to university students in November 2014.
This document discusses cross-cultural diversity management and sensitivity. It covers the need for awareness of different cultures and understanding barriers to communication like language, culture and perception. It discusses Hofstede's cultural dimensions and differences in areas like gifts, body language, business cards and time orientation between cultures. The importance of cultural sensitivity is emphasized, with dos and don'ts provided. Strategies for effective diversity management in the workplace are suggested, including mentoring, multicultural teams and training. The conclusion emphasizes applying what is learned to build harmonious and high performing diverse organizations.
The document outlines an RFP response for increasing overnight visits to Philadelphia from African American and Hispanic audiences ages 25-54. It provides background on team members, goals of increasing visits and activities, target audience details, competitive cities, research findings on the target's travel preferences and perceptions of Philadelphia, and proposed marketing strategies including print, out of home, social media, and online video ads, as well as a website and itinerary builder, with a total budget of $875,000. Key performance metrics include social media engagements, online video views and shares, and website traffic and usage.
The document summarizes cultural differences that can create barriers in the workplace. It discusses how ethnicity, gender, and age can impact perceptions and decision making. It also outlines some common cultural barriers like ethnocentrism, stereotypes, and differences in language and nonverbal communication. The document provides examples of how behaviors and symbols can be interpreted differently across cultures. It concludes with some solutions to cultural barriers like learning about other cultures, accommodating differences, and diversity training.
The document discusses key global trends in the exhibition industry, including the growth of confex models, digitalization, festivalization, hybrid hosted buyer/trade show models, sustainability, and events dying off. It provides statistics on industry growth in Asia Pacific and North America. It also offers recommendations for internationalizing Australian exhibitions and ensuring return on investment for visitors and exhibitors. The future of the industry involves nurturing the next generation and integrating business events into university curriculums.
More Related Content
Similar to 10 Tips for Attracting International Exhibitors and Visitors to your Expo
This document discusses various aspects of culture and subcultures that are important for international marketers to understand. It covers the importance of knowing different cultures and concepts like self-reference criterion, where people evaluate other cultures based on their own. Marketers need to avoid assumptions and account for cultural differences in communication, including language translation issues. Non-verbal communication norms vary widely by culture, such as personal space distances and gestures. Behaviors also differ between countries due to factors like traditions, hierarchy and religion. Successful marketers adapt to each culture rather than applying domestic strategies universally.
This document discusses differences in travel habits and blogging between Europeans and Americans. It suggests that Europeans tend to be more adventurous travelers who want to know an author's credentials, while Americans travel closer to home and respect people they like. The document then provides recommendations for blog topic and market focus based on these differences, such as targeting domestic travel, weekends, or cruising for American blogs and niche topics, storytelling, or foreign language blogs for European audiences.
Italy is famous for its food, fashion, architecture, and art. It has a population of 60.4 million and its capital and largest city is Rome. Some of Italy's most popular tourist destinations are Rome, Venice, and Florence, which are known for their architectural and artistic significance. Italy has a temperate climate and is predominantly Roman Catholic. Business etiquette in Italy places emphasis on developing personal relationships and indirect communication styles.
This document provides information and advice for moving to the United States and adjusting to a new culture and job. It discusses the author's experience moving from multiple countries to work in Chicago. Some key points include:
- Cultural differences between countries can be challenging to adjust to, such as views on personal space, humor, negotiations and workplace relationships.
- Immigrants may experience culture shock and feelings of isolation or loneliness when moving to a new place.
- Employers and colleagues can help with the transition by understanding an immigrant's culture, giving direct feedback, countering feelings of isolation, and promoting psychological safety in the workplace.
- Building strong relationships and finding communities can help immigrants adjust and feel more at
This document provides advice for Australian entrepreneurs looking to do business in the United States. It discusses key cultural differences, such as the American emphasis on speed in communication, a more informal business culture, and the importance of personal relationships and networking. The document stresses that American investors are looking for entrepreneurs who can clearly articulate their business model, goals for the visit, and why relocating to the US makes sense for their venture. Overall, it advises Australian founders to adapt to the faster pace of American business and to leverage the supportive ecosystem available.
How Italian can approach business development in USA starting from understanding the diversity of the culture, characteristics and differences. Expectation and potential Mistakes Italian should consider.
The document discusses the importance of language skills for businesses, arguing that knowledge of languages leads to improved performance, opens new markets, and provides competitive advantages in an increasingly globalized world. It also recommends that companies assess the language needs of employees and implement strategies like training, hiring native speakers, and international mobility to develop linguistic competencies.
Doing business in China requires understanding important cultural differences. Some key differences include priorities, communication styles, and the importance of relationships known as "Guanxi". Building strong Guanxi involves establishing trust through frequent interactions like hosting dinners and exchanging gifts. Maintaining Guanxi over the long term is important for business success in China and requires ongoing communication and reciprocity between partners. Understanding concepts like mianzi (face/respect) and communication norms can help navigate cultural differences effectively when doing business in China.
1) Culture is the lens through which people view and interpret the world, influencing communication styles, attitudes, decision-making, and more.
2) Cross-cultural communication is important for business, jobs, diversity, and understanding markets in a globalized world.
3) There are differences in verbal communication like words used and voice, and non-verbal communication like body language and eye contact, between cultures.
M3 Booklet Amazing China Chinese Doing Business In Chinalinhe
linhehuang@hotmail.com
Mobile: +31 6 12345678
Thank you for your interest in doing business in China! Please let me know if you need any other support. I am happy to help make your China experience a success!
The document discusses multiculturalism and cultural diversity through various activities including analyzing pictures, defining terms, and discussing the benefits and challenges of living in a multicultural world. It addresses what multiculturalism means, names some multiculturally diverse countries, and considers topics like different cultures, traditions, and the idea of a diverse world being like a colorful tapestry. The document provides content for learning about cultural diversity through visuals, definitions, discussions, and examples.
This document provides information on etiquette across different cultures and activities, including cross-cultural awareness, dining etiquette, gift giving etiquette, and negotiation etiquette. It discusses etiquette practices in countries like Germany, Japan, Turkey, the US, the Middle East, China, and Saudi Arabia. For example, it notes that in Japan, it is good etiquette to remain standing until shown where to sit for a meal and that chopsticks should never be pointed or used to pierce food. The document emphasizes that understanding cultural nuances is important for international business and that failing to observe local etiquette can negatively impact interactions.
China is the #1 travel and shopping nation. To help you grow your business with Chinese travellers, Edaole provides you with 8 essential insights to host them.
The document discusses several ways that cultures can differ, including views of time, power dynamics, and individualism vs collectivism. It provides examples of how these cultural differences can lead to misunderstandings, such as a Japanese person saying a sale will be "difficult" to mean "no", or an American employee responding too casually when offered an early lunch. Cultural norms around greetings, business interactions, and perceptions of others are also explored.
The document outlines the marketing strategy for XiaoYeZi Tea House, a tea house located in Kirkland, Washington. It discusses the tea house's introduction, products including various teas and snacks, target audience of Chinese immigrants, US residents interested in Chinese culture, and tourists. It also analyzes competitors like bubble tea and coffee shops, and proposes marketing activities like distributing flyers to local campuses, promoting through word of mouth, using social media and email campaigns, and purchasing Google keywords and Groupon deals. The goal is to connect with the local Chinese community and others interested in Chinese tea culture.
This document defines culture and its various elements that impact global marketing strategies. It discusses that culture includes learned behaviors, customs, attitudes and material goods that are shared within a society. The key elements of culture discussed are language, religion, values, manners, material goods, aesthetics, education and social institutions. It provides examples of how these cultural elements can influence marketing approaches in different countries and cause misunderstandings if not properly considered. It also introduces concepts of cultural dimensions and high- versus low-context cultures.
A light-hearted look at the business cultures prevalent in the United Kingdom or Great Britain. Is there such a thing as a business culture? What makes an Englishman tick? Does an English person even know?
A presentation given to university students in November 2014.
This document discusses cross-cultural diversity management and sensitivity. It covers the need for awareness of different cultures and understanding barriers to communication like language, culture and perception. It discusses Hofstede's cultural dimensions and differences in areas like gifts, body language, business cards and time orientation between cultures. The importance of cultural sensitivity is emphasized, with dos and don'ts provided. Strategies for effective diversity management in the workplace are suggested, including mentoring, multicultural teams and training. The conclusion emphasizes applying what is learned to build harmonious and high performing diverse organizations.
The document outlines an RFP response for increasing overnight visits to Philadelphia from African American and Hispanic audiences ages 25-54. It provides background on team members, goals of increasing visits and activities, target audience details, competitive cities, research findings on the target's travel preferences and perceptions of Philadelphia, and proposed marketing strategies including print, out of home, social media, and online video ads, as well as a website and itinerary builder, with a total budget of $875,000. Key performance metrics include social media engagements, online video views and shares, and website traffic and usage.
The document summarizes cultural differences that can create barriers in the workplace. It discusses how ethnicity, gender, and age can impact perceptions and decision making. It also outlines some common cultural barriers like ethnocentrism, stereotypes, and differences in language and nonverbal communication. The document provides examples of how behaviors and symbols can be interpreted differently across cultures. It concludes with some solutions to cultural barriers like learning about other cultures, accommodating differences, and diversity training.
Similar to 10 Tips for Attracting International Exhibitors and Visitors to your Expo (20)
The document discusses key global trends in the exhibition industry, including the growth of confex models, digitalization, festivalization, hybrid hosted buyer/trade show models, sustainability, and events dying off. It provides statistics on industry growth in Asia Pacific and North America. It also offers recommendations for internationalizing Australian exhibitions and ensuring return on investment for visitors and exhibitors. The future of the industry involves nurturing the next generation and integrating business events into university curriculums.
For exhibition organizers and venues looking to attract US exhibitors & trade shows, given at the UFI Asia-Pacific Conference March 2, 2018 in Kuala Lumpur, Malaysia
This document provides information on attracting U.S. organizers, exhibitors, and attendees to exhibitions. It discusses the differences between the U.S. and other exhibition markets, including show ownership, venue ownership, and lack of government oversight in the U.S. It then offers strategies for attracting each group, such as researching cities and associations to find organizers, using agents and loyalty programs to bring exhibitors, and hosting buyers or matchmaking to draw attendees. The presentation concludes by stating that U.S. associations are increasingly interested in exporting their events and that reaching out to U.S. companies is not overly complicated.
Given at SourceDirect at ASD in Las Vegas, this presentation covers the basics of doing business in China - from introductions to etiquette to food to gift giving and negotiating. It's a great start on the long journey of doing business with our friends in China.
Tips from 3 experts on international attendee marketing for your expos, conferences, conventions and events for China, Europe, Mexico and Latin America given at the annual meeting of IAEE in Los Angeles, December 2014.
Another in a series of webinars with The Pulse Network. International Attendance requires patience and allocation of resources multiple years to be successful. Here are some helpful tips to get started!
Part of an ongoing series of webinars with The Pulse Network, this presentation features 10 great tips to bring more attendees into your exhibitions and conferences.
This document outlines a presentation on social media fundamentals. It discusses the major social media platforms like LinkedIn, Twitter, Facebook and Pinterest. It emphasizes listening first before engaging on these channels and following the 80/20 rule of social media. The presentation encourages attendees to set goals for their social media use and provides tips for using each channel to engage audiences and drive business objectives. Attendees are prompted to identify their top two social media goals. The document concludes with an opportunity for questions and answers.
Presented at the World Shoe Show in Las Vegas, this presentation helped designers and new companies (and some more established companies) put together a social media campaign. Geared to beginner-intermediate levels.
This was a guest lecture for an undergrad class in Exhibition Operations at UNLV, but has great information for professionals too. A great primer for those newer to engaging in social media.
Building community 24/7 around an event held but once a year is hard! This deck was designed for small and medium sized exhibition and conference producers with real time tips on using what they already have to be more successful. This was the deck from a Webinar for the Canadian Association of Exposition Management CAEM).
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
More from International Trade Information, Inc. (16)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
10 Tips for Attracting International Exhibitors and Visitors to your Expo
1. Tips for Attracting International
Exhibitors & Visitors
IAEE, Los Angeles, CA
December 10, 2014
Stephanie Selesnick
International Trade Information, Inc.
Stephanie@intltradeinfo.com
@StephSelesnick #ExpoExpo
2. Today’s Agenda!
• The basics (avoiding the pitfalls)
• How US Expos are different than the rest of the
planet
• Cultural tips
• Relationships & Recruiting Pavilions
• How to use local and regional international
governmental resources to sell and attract
exhibitors and attendees.
3. What is YOUR international knowledge
level? (a pop quiz!)
TRUE/FALSE:
1. Consulates are located in a Capitol City. Embassies are
satellites of Consulates.
2. Trade Offices are always located in Embassies or
Consulates
3. A Trade Commissioner is the same as a Cultural
Commissioner
4. If you cut anything up small enough it tastes like chicken.
5. The U.S. Department of Commerce is in charge of
issuing Visas.
6. Visitors coming to the US want to know all about other
international attendees & exhibitors.
4. Job Titles, Positions and
Status:
• Embassies (Political): Ambassador
• Embassies (Civil): Minister Counselor
• Consulates (Political): Consul General
• Consulate’s (Civil): Minister or Commissioner
• Trade Commissioners: Civil or Political?
Commissioner is highest ranked
• Foreign Service National (FSN)
Senior officials WILL NOT meet with salespeople
under the title of Director.
6. Differences: Exhibition
Basics
US Rest of the World
Pipe & Drape (Canada too) Hard Wall/Shell Scheme
Unions No Unions
Material Handling-Drayage Freight Forwarders Provide
General Service Contractor Decorator, No GSC
A Booth A Stand
Square Feet (100 sq. ft) Square Meters (9m2)
Fahrenheit Celsius
7. Differences: Cultural Tips
Latin America and Asia:
• Yes does not always mean Yes, but no
usually means NO.
• Negotiating is a national sport
• People address each other much more
formally
• Titles are ALWAYS used
• Relationships, Relationships, Relationships
8. Differences: Cultural Tips
Asia & Oceana:
• China is NOT all of Asia!
• China is all one time zone. Really. It is.
• Do not confuse Australian, New Zealand or
South African accents with the British.
Europe:
The EU is not a country! It’s 28 countries.
9. Anatomy of a Country Pavilion Sale:
• Year 1: Walk the Show
• Year 2: Institutional Booth
• Year 3: Buy a pavilion
10. Selling Pavilions
Country Pavilions are the BEST because:
• 1. Participation by private companies are
subsidized, so it is easier to sell
• 2. They buy a big amount of space and divvy
it up.
• 3. They pay for the whole amount of space
11. Selling Pavilions
Country Pavilions are a PAIN because:
• 1. They are really bad about letting the Show
Organizer know who is in the Pavilion
• 2. The participant companies are really bad at
promoting themselves
• 3. They can be really ugly
• 4. Sometimes they don’t sell out and want a
refund, or take way longer to pay for space
12. Attracting International Visitors
• They are coming to the US to buy US made
products and services and DO NOT CARE
about other international people attending!
• They do like the international business lounge and
other perks!
• Use the US Commercial Service to help recruit
visitors. (Buy American Products/Services)
• Use Foreign Consulates to help sell exhibitors.
(Sell to American buyers)
13. Prospecting - Foreign Gov’t
2 places:
1. Event City
2. Your City
Making appointments:
• Formally invite prospects to meet with your
boss and tag along
• Formal business attire is expected
• Written notes, emails and many times,
personal phone calls are required
14. Summary
• Do your homework and be culturally aware!
• It takes patience and persistence to be
successful internationally!
• Sr. Execs should publicly thank supporters
• How internationally sophisticated are you?
(answers to the pop quiz)
15. Answers to the Quiz: True/False
1. Consulates are located in a Capital City.
Embassies are satellites of Consulates.
False, it’s the other way around
1. Trade Offices are always located in
Embassies or Consulates
False
1. A Trade Commissioner is the same as a
Cultural Commissioner
False
16. Answers to the Quiz: True/False
4. If you cut anything up small enough it
tastes like chicken.
Mostly true
5. The U.S. Department of Commerce is in
charge of issuing Visas.
False – it’s the State Department
6. Visitors coming to the US want to know all
about other international attendees &
exhibitors.
False – they are interested in the US market!
17. Tips for Attracting International
Exhibitors & Visitors
Stephanie Selesnick
International Trade Information, Inc.
Stephanie@intltradeinfo.com
@StephSelesnick
Tel:+1.818.497.5000