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Uploaded byBrett Pollak
UCSD Mobile
The document discusses the growth and impact of mobile computing, noting that in 2012, 50% of the U.S. population is projected to own smartphones. It highlights that mobile data usage is expected to increase significantly, with 90% of the global population projected to have mobile coverage by 2015. Additionally, it mentions the importance of adapting strategies in mobile internet access among younger demographics.
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UCSD Mobile
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- 2. 13 years inthe Web field3.5 years at UC San Diego1.5 years experience in mobileI work at ACTBrett Pollak
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- 4. Who owns asmartphone?
- 5. SmartphonesToday… 33% ofthe U.S. Populationuse SmartphonesBy August, 2012…50% of the U.S. Population Will use SmartphonesAsymco, July 2011
- 6. Mobile is globalhalfthe planet has a mobile device (3.4 billion people)mobile data usage is expected to grow 10 fold over the next four yearsby 2015, 90% of the earth will have mobile coverage
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- 10. 65% of 18-29year olds have accessed the mobile internet
- 12. How do wedo keep up?
- 14. Remember this?Today… 33%of the U.S. Populationuse SmartphonesBy August, 2012…50% of the U.S. Population Will use SmartphonesAsymco, July 2011
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- 17. Powered by theUC Mobile Web Framework
- 22. Thank you &Enjoy the videom.ucsd.edu
Editor's Notes
- #3 Very excited to be here today to talk to you all about the mobile computing revolution. There’s no doubt mobile has changed the computing landscape over the past couple years. The evolution of mobile has transformed us, how we interact with one another, and how we interact with our surroundings.Mobile devices have and will continue to become woven into the fabric of our lives.But before I get too far into talking about mobile…
- #4 I realize every conference needs a hashtag so I’m proposing #sharecase2011 for this year’s conference. If you want to follow my group, we are @campuswebofficeI look forward to seeing everyone’s reactions to the presentation and all the presentations you see today
- #5 Ok, this is the audience participation part of the keynote.- How many of your own a smartphone? - Keep your hand up if you have an iPhone- Now raise your hand if you have an Android phoneAny Windows or Blackberry owners left out there?For those of you that didn’t raise your hand, it’s predicted by 2015 nearly 100% of mobile devices will be smartphones.
- #6 But what does smartphone ownership look like today?Today, 33% of the US population uses smartphones. In just one year, that number will jump to 50%. That is an amazing and unprecedented rate of growth.Certainly this revolution isn’t isolated to the USAnd mobilization truly isn’t something that’s happing in california, or the united states. It is a global revolution that is changing the way we interact with each other around the world.
- #7 Just look at these stats.
- #8 In the middle east and africa: people are armed with mobile phones and they are shooting pictures and videos of breaking news events.People are using mobile phones to capture images of weather related incidentsPeople are sharing these eventsusing social media.Businesses have recognized the broad adoption and have respondedCompanies such as Microsoft, Google, and Apple have transformed their business around mobilepace of innovation in mobile is growing at an amazing rate.
- #9 This graph is showing an inflection point where smartphone sales are going to outpace laptop and desktop sales combined. This reinforces that companies are responding to the voracious demand of consumers for mobile devices
- #10 From a historical standpoint, it’s clear we are in a new age. Beginning with the mainframe in the 60’s and moving through the PC era, we are turning the corner even quicker with the mobile internet and who knows what’s next.Tablets, gaming systems, TV’s, appliances. These devices are now connected to the internet and delivering information to you.The amount of mobile devices produced is growing at an unprecedented rate.Mobile is dominant computing platform and there is no turning back
- #11 So what does that mean for higher ed.? Currently 65% of 18-29 year olds have accessed the mobile internet. By 2013 that will be 90%. This demographic is embracing the mobile revolution like no other
- #12 (students using mobile phones)Take a stroll down Library walk and notice how many students are using the mobile devices.Students want and expect information real time and in the palm of their hand. My five year old son is able to navigate around my iPhone better than my wife. Kids today are growing up with these devices in hand at a very young age. It’s becoming part of their day to day existence. It’s clear we need to be ahead of the curve in meeting their demand.
- #13 So how do we do that?With the proliferation of devices including phones, tablets, e-readers, and who knows what else, how can we keep up with this increasingly fast paced industry given the tight resources we have in a shrinking budget?
- #14 (OS breakdown)Furthermore.Operating systems are forking the web into different segments. If you have an iPhone, you can’t get download an Android app and vice versa. If you want to be in the “App Store”, technologists have had to rely on building platform-specific applications. But relying on a platform is risky. Operating systems tend to go the way of the company that supports them. Hewlett Packerd recently discontinued it’s much heralded WebOS. And is anyone with an iPhone a little worried that Steve Jobs quit?Probably not, but that goes to the fact that we are in the midst of a paradigm shift
- #15 But what does smartphone ownership look like today?Today, 33% of the US population uses smartphones. In just one year, that number will jump to 50%. That is an amazing and unprecedented rate of growth.Certainly this revolution isn’t isolated to the USAnd mobilization truly isn’t something that’s happing in california, or the united states. It is a global revolution that is changing the way we interact with each other around the world.
- #16 (HTML 5, CSS3pics)Emerging open standard web technologies such as HTML5 and CSS3 are coming about as an approach to move the fork back inline. Web browsers that come with the iPhone and Android platforms are at the forefront of supporting these new technologies. Not all of the features of these new standards are yet supported. But as they mature, the user experience in the mobile browser will feel like a native app.
- #17 (strategy)Given this premise, our strategy has been to develop once and deploy everywhere. In this climate, we feel we have to stick to the mobile web and use platform specific devices that point back to the web.We have a wealth of data on campus that can be unlocked and accessed through your mobile device. And we’ve adopted a framework that will allow us to mobilize it, regardless of the technology used to develop the mobile app.
- #19 (promo for Mobile Framework)Ok, I’m not going to go any deeper on the technical so if you want to find out more about the Mobile Web Framework, please visit this morning’s session taking place here at 10:45 AM.We have a booth in the ballroom where you can come ask us more questions.Ok, so let’s turn back to talking about the consumers that use mobile.
- #20 (80’s stuff)By a show of hands, who was a college student in the 80’s or 90’s? Do you remember what it was like finding your classes on the first day of school back then? You probably pulled out your printed class schedule and overlayed it with your sprawling campus map while trying to carry all your books and it was a nightmare.What about if you lost your notes from your lecture? You probably scoured through the textbook or called your friend on a nearby payphone from the library to borrow theirs.
- #21 (My TritonLink Screens)Well now students can access their class schedule on their mobile device through MyTritonLink. Their class locations are plotted on google map that provides them walking directions using GPS. Lost your notes today? no worries, you can pull the podcast of the professors lecture and hear what he had to say.That’s what we’ve focused on for the new UCSD mobile. Our goal is to make life easier for students, staff, faculty, visitors and others no matter what mobile device they are using. Ok, I’d like to set the stage for a video I’m going to show
- #22 (Now)Here we have our Now student. He’s a cool guy. He has an iPhone. When he’s not surfing the internet on his phone, he’s surfing. He’s a multitasker and wants to maximize his time.(Then)And here we have our Then Student. She’s cool too. But she was cool in the 80’s where mobile technology didn’t exist.She’s all of us in college.This concludes my presentation but I’d like to leave you all with a video that shows the difference between now and thenThank you for your time and I hope you enjoy the video.