The document discusses an approach to integration that goes beyond silos to drive alignment across an organization. It advocates for an integrated approach to engage multiple stakeholder groups and build trust in a brand. The key aspects of the approach are closing the gap between what an organization says and does, focusing on how messages are communicated both internally and externally, and using organizational values as an overarching framework. The approach aims to help functions work beyond traditional boundaries in a values-driven, integrated way.

1. integration

2. What we doWe go beyond the silos, we drive integrationCopyright © 2010 über engagement

3. What we areWe areCopyright © 2010 über engagement

4. What we believeYou have one brand, multiple stakeholders:There are many communities your brand needs to engage withYour stakeholder groups are converging:The boundaries between communities are becoming increasingly fuzzyYou need an integrated approach:To build trust, create advocacy and improve the reputation of your brand.Copyright © 2010 über engagement

5. Why we go beyond the silosCompartmentalised thinking is too common and makes no sense. We search for the common ground, often more obvious than the points of difference. We don’t offer proprietary solutions, that would be presuming the problem. We co-create the common sense solutions, building on the common ground.Copyright © 2010 über engagement

6. How we go beyond the silosWe help enterprises define:Their single organising thought - the whyTheir key accountabilities - the whatTheir ways of working - the howwhywhathowCopyright © 2010 über engagement

7. How we go beyond the silosWe help build alignment between :What an enterprise values - what it thinksWhat an enterprise promises - what it saysWhat an enterprise delivers - what it doesthinkdosayCopyright © 2010 über engagement

8. Our approach to integrationWe close the gap between what you say and what you do;We focus on how you say it and how you do it; We using your values as the organising thought.whatyou dohow you do itwhat you sayhowyou say itCopyright © 2010 über engagement

9. Our approach to integrationWe help functions take an integrated, values driven approach, working beyond their traditional silos and building brand integrity.HROperationsBrandCommsCopyright © 2010 über engagement

10. Applied to all areas of reputationgood neighbourgreat employervalued products and serviceshigh performing businessCopyright © 2010 über engagement

11. To discuss your business needs connect with über engagement info@überengagement.comtel: +44(0)7789968499Copyright © 2010 über engagement