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U of St George - How Understanding of Local Challenges and Opportunities - Open 2011
1. How Understanding Local Challenges and Opportunities Influenced the Design of Post-Harvesting Technology in Haiti Camille George, UST Dave Elton, CTI Hank Garwick, CTI George Ewing, CTI NCIIA Washington, DC March 25, 2011
2. Outline Increase food security in Haiti Opportunity to develop new post-harvest technology for plentiful natural resource Collaboration partners Theory of Diffusion of Innovation Evolution of technology, recipes and target market Insights and next steps
6. Breadfruit has no shelf life Most breadfruit rots Over 120 species of breadfruit worldwide Republic of the Marshall Islands 2007
7. Opportunity Proactively seek the appropriate technology to increase the Availability Access Use of this underutilized natural resource (World Food Summit 1996; three pillars of food security)
8. Challenge CTI : NGO founded in 1981 by a group of missionaries, research engineers, and food scientists Mission: create post harvest technologies that are safe, affordable, respect the environment, require little or no fuel and electricity, and are compatible with the culture of the users Responded to Haitian request
9. Collaboration UST: committed to educational experiences that develop both cognitive and affective domains Mission: Educate students to advance the common good; Secure a sustainable & just world Value: Transformative Experiences (Service learning, Study Abroad, Multi-disciplinary projects)
12. Breadfruit flour increases shelf life Can it be realistically processed? Post-harvest processing Recipes Adoption
13. Transdisciplinary Lens Theory of diffusion of innovation A framework to help understand The innovation Its communication In a social system Over a period of time
14. Diffusion theory Definable characteristics of innovation which affect adoption Communication processes in a social system affect adoption Stages of adoption Categories of human personalities
16. Systems Approach Making the flour requires: harvesting, washing, cutting, peeling, coring, shredding, drying, grinding The technology has to work in the environment of the user at an economic profit
21. Shredding Most likely user small business owner Versatile shredder to use with other produce St. Vincent:food safe surfaces Noted technical issues What would I do with the flour?
26. Haiti Awkward mounting Hard to shred Didn’t like the weight Want one person operation Make it stronger
27. Shredder Saga
28. Marshall Islands Want one person operation Food safe Looks shabby More robust Can I make pancakes? Skeptical that it will dry Will the flour rehydrate?
32. 3rd Party Testing Vertical Awkward mounting Batch process Two person operation Tiresome Shreds fall downward Horizontal Good mounting Continuous operation Two person operation Wheel well received Counter-intuitive direction Shreds fly sideways Too many parts
36. Societe Antillaise de Transformation Agroalimentaire in Haiti (SATAG) Group of 10 farmer-enterprises that have registered with the Ministry of Commerce
38. Flour Household Product Samosas (Hush Puppies) Pasta Taste tests in Haitian Schools & Churches Failures- pancakes, cookies, familiar foods
39. Flour Commercial Product Extruded puff Test tests done with sweet and savory versions Haitian kids love the snacks 60% daily nutrition needs
40. Breadfruit Puffs Made puffs in Illinois Can be made in Port-au-Prince, Dominican Republic or Jamaica SATAG would like to make this in Les Cayes Haitian driven effort ($0.30/lb of bf flour price point)
43. Post Earthquake Feeding centers want local foods Agro-forest Regional Nursery Foundation of Haiti (ARN) & Breadfruit Institute of Hawaii have 30 year plan to plant trees in Haiti ARN ready to provide bf-flour to Archaie region
44. Next Steps Breadfruit Enterprise Architecture Demonstration (BrEAD) Pilot enterprise for two markets: Collaboration with ARN Feeding stations (Hush Puppy Recipe) Collaboration with SATAG Extrusion run (Nutritious Snack)
45. Collaborators Societe Antillaise de Transformation Agroalimentaire in Haiti (SATAG) Agro-forest Regional Nursery Foundation of Haiti (ARN) University of the Nouvelle Grand’Anse (Jeremie) Codeha-Corde-Enfant Haitien (CODEHA) Northwest Haiti Christian Mission
46. Insights Must be robust, devices made to last (not always lowest cost) Food processing safety Food scaling for economics Familiar food vs new food Need advocacy team (more than technical folks)
47. Students Engineering Senior Design (3 teams) Adv French Communications MBA team Manufacturing Masters Manufacturing undergrad project Systems Engineering Masters Course (5 teams) SWE club ESW club Independent research projects Freshman CAD project Rapid Prototype Research
48.
49. Thank You(Larry Mathews, 3M Ideas in Innovation, Hennepin Methodist Church in Minneapolis, CTI donor base, General Mills, American Extrusion Personnel)
Editor's Notes
Hank- engineer for Honeywell and a missionary for 5 years; George UWengr, worked for General Mills and has a number of patents.
High yielding tree; compares with other staples
Grows uncultivated, plentiful, little commercial market, 5 species in Caribbean
Important for increasing use!! History-used for slaves; younger people eat it less than older people; rural eat it more than urban people; considered for the very poor
Technology: post harvest processing in a new form; sustainable development for island nations; availability and access breadfruit institute partnered with the ARN in Haiti
Haitian director of Committee on development of Methodist Church in Haiti requested assistance in mid-1990’s, can we do something- Use; MPLS has many food companies- Pillsbury, General Mills, Cargill
Affective domain relates to person’s values, attitudes, behavior;
Opportunity to increase food security; boil, roast bf
Carmen Nochera’s PhD mid-1990’s – flour; food scientist in Michigan;
Engineering, food science, entrepreneurs, botanists, ; at what scale?
Theory of diffusion taught in communication studies. (example of cheetos); innovation- flour households or small commercial use? Need advocacy team; collective vsindivdualistic cultures; takes time
Relative advantage, compatibility, complexity, divisibility, communicabilityStages of adoption: awareness, interest; ; human personalities- early adoptors to laggards
Breadfruit is 70% water; tried pressing it out; and a variety of shred sizes; difficult to shear
Met with small business owners, farmers coops, bakers (Larry Mathews a Mineapolis based entrepeneur)- great to interact with students (french & communication students & engineering)
French & communication students
Design for manufacture & assembly
Women had hard time shredding
Hank found wheel smoothed out the effort; keep it simple
Marshall Islands has tiny islands; lots of salt ; 85% RH outdoor life. (2007); missionary influence
ramp,
2008, tests with Chris Nicaise- again note shredding done by men; difficult
MAKE IT STRONGER; What do we do with the flour?
Failed in Haiti, needed correct steel thickness; manufacturing process course
Field notes- must be robust, parts made for lifetime of device; versatile blade;
MAKE it strong, and to last a lifetime; the flour is being stored in Les Cayes
Doesn’t taste like wheat flour; can be 20-40% bf flour in familiar recipes
Doesn’t taste like wheat flour; can be 20-40% bf flour in familiar recipes
American Extrusion equipment; can’t compete with free
Illinois
60% of daily nutritional needs
Serious political issues with extruder set up; want to show government agencies
MOU’s signed
Engineering and food scientists, need salesman; NSF certified equipment- internationally recognized standards for food safety ($5000!)