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TYPOGRAPHY
INTRODUCTION
 Art & technique of arranging type.
 Readable
 Appealing
HISTORY
 Greek word:
Typos - Form
Graphein - To write
• Origin: Punches & dies used to make seals
& currency in ancient times.
• In 20th century, Computer technology
revolutionised typography.
“Typography is now something
that everybody does.”
Principles of typography
 Legibility : Distinguishable individual
characters from all other characters in the
font.
• Readability : Navigating around the
information with ease.
•Optimal interletter, interword, interline
spacing.
•Appropriate line length & position in
page.
Display Typography
 Unconventional &
more artistic approach.
 Emphasis on
communicating
emotion rather than on
legibility.
 Colors convey the tone
& nature of subject.
 Book covers
 Typographic logos
 Packaging & labelling
 Poster designing
 Business communication &
Advertising
 Motion pictures & television
CONCLUSION
 To emphasis ideas
held within.
 Engages consumer
 Tells what they are
reading.
 Tells why it is
important to them.
Typography

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Typography

  • 2. INTRODUCTION  Art & technique of arranging type.  Readable  Appealing
  • 3. HISTORY  Greek word: Typos - Form Graphein - To write • Origin: Punches & dies used to make seals & currency in ancient times. • In 20th century, Computer technology revolutionised typography.
  • 4.
  • 5. “Typography is now something that everybody does.”
  • 6. Principles of typography  Legibility : Distinguishable individual characters from all other characters in the font.
  • 7. • Readability : Navigating around the information with ease. •Optimal interletter, interword, interline spacing. •Appropriate line length & position in page.
  • 8. Display Typography  Unconventional & more artistic approach.  Emphasis on communicating emotion rather than on legibility.  Colors convey the tone & nature of subject.
  • 9.
  • 10.  Book covers  Typographic logos  Packaging & labelling  Poster designing  Business communication & Advertising  Motion pictures & television
  • 11.
  • 12. CONCLUSION  To emphasis ideas held within.  Engages consumer  Tells what they are reading.  Tells why it is important to them.