SlideShare a Scribd company logo
Twitter: the two-edged sword ,[object Object],[object Object]
Twitter can help you.  And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy
Some ways Razorfish uses Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The Client Summit was the tweetiest conference I had ever been to.”  -- Razorfish Client Amway
Razorfunfish On Google first day of conference: No results for Razorfunfish
Razorfunfish Twitter Results: 18+ pages of Razorfunfish results  on Google -- including blog posts, videos & purchased search ads
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Twitter: The Two-Edged Sword

  • 1.
  • 2. Twitter can help you. And hurt you. Hurt You Help You Employees = amateur journalists Employees = your PR partners Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness Influencers = threat to PR gate keepers Influencers = great way to make yourself more valuable A time waster if you lack a strategy for its use Can enhance your marketing & PR if you employ a strategy
  • 3.
  • 4. “ The Client Summit was the tweetiest conference I had ever been to.”  -- Razorfish Client Amway
  • 5. Razorfunfish On Google first day of conference: No results for Razorfunfish
  • 6. Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads
  • 7.