Social media networking tips to Dominos Pizza stores May 2009


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In May of '09 when I was the Marketing Mind of a Six Store Domino's Pizza Franchise I shared this presentation at the Domino's Pizza Worldwide Rally in Las Vegas. The event was called CampusPalooza.

The main focus was what could stores that serviced college campuses do to take advantage of Social Media. Trust Me, not many people wanted to listen or believe in the words I preached in 2009. Some of these ideas are basic but the tactics is what makes them resonate even today.

The basics never get old, they just get forgotten.

Treat customers like friends and use social media to strike emotional connections with your customers. These emotional connections are what will trigger shareable moments.

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Social media networking tips to Dominos Pizza stores May 2009

  1. 1. Ramon De Leon Operating Partner Domino’s Pizza Chicago Dominos Pizza World Wide Rally May 2009
  2. 2. What is Social Media all about!  It is a shift in how people discover, read and share news, information and content. It's a fusion of your thoughts and technology, transforming monologue into dialog.  Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Source: Wikipedia
  3. 3. Networks Defined Facebook Twitter  Users can join networks  service that enables its users organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
  4. 4. Networks Defined  MySpace is a popular You Tube is a video social networking sharing website where website offering an users can upload, view interactive, userand share video clips. submitted network of Owned by Google which friends, personal profiles, helps with search blogs, groups. Aimed engine optimization heavily at a younger (getting found on the crowd and internet). musicians/DJ’s/rappers.
  5. 5. How did I get started?
  6. 6. How did I get started?  Online Ordering in 1998 was a catalyst.  AOL Instant Messenger was my micro-blog before Twitter was invented-2004  Campus reps started Facebook Groups when it was closed to the general public- 2005  Photos of events we attended were posted on our website for students to copy. These included a embedded logo to increase our exposure.
  7. 7. The Dominos 2.0 Customer  13 yr old joins Facebook and starts High School.  Gets exposed to groups influenced by Domino’s and becomes a customer and raving fan.  At the age of 17 he now joins the Facebook group for his graduating College class that he has not started.  Our customer is now 22 yrs old and lands a job in our delivery area or relocates still loving Domino’s.
  8. 8. Rules of engagement  Be a part of the conversation or start one.  Set up and review the privacy settings.  Use lists to categorize your friends.  Be real and transparent.  Don’t exist here if you are not going to engage.  Avoid manipulating people into buying from you.  Respond to the Good, Bad or Indifferent.  Be Yourself!
  9. 9. How do we get there?
  10. 10. Start a H.S Facebook Group
  11. 11. Facebook Groups Fall Semester ‘09 incoming Freshmen Class! Friend up the Admin’s Of the Group.
  12. 12. Search for Events
  13. 13. Promote to Conferences
  14. 14. Don’t forget any Birthdays
  15. 15. Once you are in, they come 2 U!
  16. 16. Thanks RPM!
  17. 17. Can this work for you?
  18. 18.  Select a name that identifies your business or yourself.  Brand it with a background.  Provide links and info in the Bio.  Follow all media outlets in your area.  Follow people you can learn from.  Follow your customers.  Search for whose on campus using Twitter.  Use productivity tools and MANAGE your TIME!
  19. 19. Critical Concept  Conversation is the new online currency! Twitter is a Goldmine of Conversation.  Engage in Real Conversations and the business value will become crystal clear.
  20. 20. Twitter Tools  TweetPhoto  TweetDeck  Monitter   Iphone App  Tweetlater  Tweetbeep 
  21. 21. Is it Word of Mouth or Marketing? If it stops when you stop paying, It’s Advertising If it continues, It’s word of mouth!  Source: GasPedal
  22. 22. Word of Mouth
  23. 23. Social Media Lobby Poster
  24. 24. Results
  25. 25. Get more from Banner Ads
  26. 26. RT: Re-Tweets
  27. 27. twtQPON
  28. 28. Oprah KFC Twitter Meal
  29. 29. My Ideas for the Future!  Interactive Campaigns  Educate the consumer and make Domino’s Guilt Free  Pizza divider for ½ and ½ pizzas doubles as saver  Need to WOW all new customers!  Domino’s Pizza Gift wrapping paper  Pizza Maker signature instead of Sect. of Taste  MVP Schwag or unique OLO access.  Emailable link of your order with coupons 4 friends   Enhance Facebook Tracker application
  30. 30.