Twitter is a popular social media company known for its real-time information sharing and large global user base. It has strong brand recognition and innovative features but also faces weaknesses like fake accounts, limited messaging, and a lack of privacy. To address these issues, Twitter focuses on being a real-time platform through its organizational hierarchy and technology while maintaining a commitment to free speech and employing a diverse workforce under a transformational leadership style.

1. Twitter
Social Network company

2. Strengths of Twitter

3. Strengths of Twitter
•Powerful and Popular Marketing tool.
•Happening service with real time information.
•Strong brand image globally.

4. Strengths of Twitter
•Large user base.
•Brand and name recognition.
•Innovative and fun features.

5. Strengths of Twitter
•Connects common man to celebrities and
organisations directly.

6. Weaknesses of Twitter

7. Weaknesses of Twitter
•Fake accounts.
•Limited message length.
•Lack of privacy.

8. Weaknesses of Twitter
•Insufficient Modernization.
•Spread of misinformation.
•Addiction.

9. Alignment
• Strategy:
Real time-platform.
• Structure:
Organizational hierarchy.
• Systems:
Technology platform.

10. Alignment
• Shared values:
Commitment to free speech.
• Skills:
Employee skills possess a diverse set of skills.

11. Alignment
• Style:
Transformational.
• Staff:
Mix of full time employees and contractors.

12. Prepared by: Shakir wani
Do follow on Instagram:shakirwanie13