The document discusses how Twitter can be an effective promotional channel for businesses by building lists, sharing knowledge, and attracting new clients. It emphasizes the importance of branding through consistent avatars and interesting bios, as well as engaging authentically with followers. The content also suggests creating valuable direct messages and participating in relevant conversations to enhance business presence on Twitter.

1. Twitter & Business

2. 1. Concepts 2. You 3. Your Followers

3. Is Twitter for business?

4. ABSOLUTELY

5. Is Twitter for your business?

6. Here’s some concepts to help you decide

7. Twitter is just another promotional channel

8. It’s list-building on steroids

9. It’s a way to ... seek help

10. ... to share knowledge

11. … to position yourself as an expert

12. ... to meet people you’d otherwise not meet

13. And if you do those things first ...

14. ... it’s a good way to attract new Clients (and make a dollar!)

15. There’s YOU ...and your FOLLOWERS

16. YOU

17. Get your settings right…It’s your brand

18. Use the same avatar you use elsewhere

19. Link to your most relevant online site

20. Create an interesting bio

21. Create an auto Direct Message that adds value TweetLater.com

22. Hi & welcome. Here's how I aim to add value to your business http://www.twitwall.com/view/?who=timboreid

24. Create a background inline with your website

27. YOUR FOLLOWERS

28. Start, enter & contribute to CONVERSATIONS

30. Tweet on brief “What is my core focus?”

31. Be authentic Avoid being on message

32. Follow who your respected Followers are following

33. So, is Twitter for your business?

34. @TimboReid TheIdeasGuy.com.au [email_address] LinkedIn.com/in/TimothyJReid