Twitter may soon allow multiple users to co-author a tweet.pdf
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Miniature writing for a blog website Twitter is chipping away at an element that would permit numerous clients to co-writer a tweet, which it is alluding to as "Coordinated efforts".
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Twitter's new product Lightning aims to address stagnating user growth and engagement by providing a more immersive experience for viewing curated event content on Twitter. Lightning will organize tweets, images, and videos around specific events in a full-screen format accessible to both Twitter users and non-users. This could help reengage inactive users and attract new audiences, expanding Twitter's pool of user data and allowing it to better serve advertisers by facilitating targeted mobile advertising around live events. However, Lightning will require significant investment in curation tools and partnerships with media companies to deliver customized event content at scale.
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Twitter unveils Project Lightning to bring live events to life.docx
Twitter unveils 'Project Lightning' to bring live events to life
The feature will allow users to follow live events through curated streams of tweets, photos and videos
June 19, 2015
Alex Hern
The Guardian (www.guardian.co.uk)
Twitter is going live. After years of attempting to compete with market leader Facebook on its own turf, Twitter is poised to embrace the key aspect that differentiates the two social networks with a new feature, the code-named Project Lightning, which will allow users to follow live events through curated streams of tweets, photos and videos.
Those events could be organised events such as the World Cup final or Eurovision, or breaking news events such as natural disasters or terrorist attacks.
According to Buzzfeed’s Mat Honan, who met with the team creating the feature, the events will be presented as editorially driven collections.
“These collections are designed to take advantage of images and videos associated with a particular event, and to bring them to life,” he writes.
“None of that media is presented in the standard Twitter timeline – each tweet, picture, or video will take up the entire screen of your phone. You’ll view them one at a time by swiping. Importantly, collections will include – and thus promote – not only pictures and videos posted to Twitter, but Vines and Periscope videos as well.”
Although created by Twitter using its networks, the collections will also be embeddable outside the site, a factor that could prove important in the network’s continuing struggles to attract new users.
Eventually, the company forsees creating “seven to 10” events a day and opening up the tools to other organisations.
The concept resembles “Live Stories”, a feature introduced in 2014 by ephemeral messaging app Snapchat. Also editorially driven (rather than algorithmically curated), Live Stories sees Snapchat pull in the best photos and videos from an event or location over the previous 24 hours, and present them as a two- to three-minute reel for users to watch.
According to Ben Schwerin, Snapchat’s director of partnerships, those stories “draw an audience of 20 million people in a 24-hour window” – a huge number for an editorial product, albeit still small in the world of Silicon Valley user counts.
And an estimate by industry news site Re/Code puts the value of adverts alongside those stories as $400,000 per ad.
Twitter has long been the leader among social networks for live events. The app’s focus on displaying the latest tweets, in reverse chronological order, allows it to highlight breaking news far faster than Facebook’s curated news feed.
However, Twitter has struggled to turn that lead into financial success, or even use it to increase user sign-ups. The company has stalled at about 300m active users (a fifth of Facebook’s user count) and barely a tenth of its revenue.
The issue seems largely to stem from the difficult “onboarding” process at Twitter: it remains hard to leap from being a new user, following no ...
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This document summarizes 10 secret social media management tools: EditFlow, TweetReach, ArgyleSocial, HootSuite for iPad, TweetLevel, ReFollow, TwitterSearch, Traackr, SocMetrics, and Social Scope. It provides brief descriptions of each tool's key features such as managing editorial teams, measuring tweet reach, monitoring multiple social networks, scheduling tweets, identifying influencers, and combining Twitter and Facebook feeds. The tools can help marketers and businesses more effectively use social media by tracking engagement, finding influencers, and managing teams and content across various networks and platforms.
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Twitter unveils Project Lightning to bring live events to life.docx
Twitter unveils 'Project Lightning' to bring live events to life
The feature will allow users to follow live events through curated streams of tweets, photos and videos
June 19, 2015
Alex Hern
The Guardian (www.guardian.co.uk)
Twitter is going live. After years of attempting to compete with market leader Facebook on its own turf, Twitter is poised to embrace the key aspect that differentiates the two social networks with a new feature, the code-named Project Lightning, which will allow users to follow live events through curated streams of tweets, photos and videos.
Those events could be organised events such as the World Cup final or Eurovision, or breaking news events such as natural disasters or terrorist attacks.
According to Buzzfeed’s Mat Honan, who met with the team creating the feature, the events will be presented as editorially driven collections.
“These collections are designed to take advantage of images and videos associated with a particular event, and to bring them to life,” he writes.
“None of that media is presented in the standard Twitter timeline – each tweet, picture, or video will take up the entire screen of your phone. You’ll view them one at a time by swiping. Importantly, collections will include – and thus promote – not only pictures and videos posted to Twitter, but Vines and Periscope videos as well.”
Although created by Twitter using its networks, the collections will also be embeddable outside the site, a factor that could prove important in the network’s continuing struggles to attract new users.
Eventually, the company forsees creating “seven to 10” events a day and opening up the tools to other organisations.
The concept resembles “Live Stories”, a feature introduced in 2014 by ephemeral messaging app Snapchat. Also editorially driven (rather than algorithmically curated), Live Stories sees Snapchat pull in the best photos and videos from an event or location over the previous 24 hours, and present them as a two- to three-minute reel for users to watch.
According to Ben Schwerin, Snapchat’s director of partnerships, those stories “draw an audience of 20 million people in a 24-hour window” – a huge number for an editorial product, albeit still small in the world of Silicon Valley user counts.
And an estimate by industry news site Re/Code puts the value of adverts alongside those stories as $400,000 per ad.
Twitter has long been the leader among social networks for live events. The app’s focus on displaying the latest tweets, in reverse chronological order, allows it to highlight breaking news far faster than Facebook’s curated news feed.
However, Twitter has struggled to turn that lead into financial success, or even use it to increase user sign-ups. The company has stalled at about 300m active users (a fifth of Facebook’s user count) and barely a tenth of its revenue.
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Twitter may soon allow multiple users to co-author a tweet.pdf
- 1. Twitter may soon allow multiple users to co-author a tweet
- 2. Miniature writing for a blog website Twitter is chipping away at an element that would permit different clients to co-writer a tweet, which it is alluding to as "Coordinated efforts". The choice presently can't seem to be made freely accessible and just works after one client acknowledges a solicitation to team up from another, reports TechCrunch. It additionally apparently alludes to a potential intend to give makers a method for banding together with organizations on brand advertisement bargains - - something currently normal on rival informal communities like YouTube, Instagram, TikTok and others. Twitter's "Joint efforts" highlight was first uncovered from the application's code by
- 3. versatile designer Alessandro Paluzzi, who, back in December 2021, shared references he observed that demonstrated Twitter was dealing with a way for two individuals to become co-creators on a solitary tweet. In this situation, the two individuals' Twitter handles and names would show up at the highest point of the tweet over its substance. Recently, Paluzzi revealed that a joint efforts button had been added to the tweet arranger screen and he found how the co- creators' profile pictures would show up - - one overlaid on top of the other - ; when their tweeted-out "Collab" appeared in the Twitter Timeline. Presently, Paluzzi has again observed additional proof of the element's improvement when he tweeted out a screen
- 4. capture that makes sense of how Twitter Collaborations would function. Twitter made sense of clients would initially ask an individual or brand to "co-own" a tweet with them and sit tight for them to acknowledge the solicitation. At the point when the other client acknowledges the solicitation, the two records are displayed as co-creators on the tweet, Twitter makes sense of in this early on screen. Paluzzi told TechCrunch he has not observed anything in the code that would restrict this element's accessibility just to choose clients - - like makers utilizing Twitter's Super Follows, for example. --IANS