SlideShare a Scribd company logo
Twitter in One Hour
(or Less)
for Lawyers
Friday, June 14, 2013
12-1
North Carolina Bar Association
Center for Practice Management
Jared D. Correia, Esq.
Senior Law Practice Advisor
Massachusetts Law Office
Management Assistance Program
www.masslomap.org
www.twitter.com/jaredcorreia
The Triumvirate:
3 Things You Need to Tweet
• An Email Address
• A Trick
• A Professional Photo
• I Say, Professional
• A Bio
• An Elevator Speech
Accounting Practices:
4 Settings You Need to Know
• Profile
• Get the Picture
• Notifications
• Who Needs ‘Em?
• Design
• Sight and Fury Signifying Nothing
• Applications
• Add/Remove Programs
Securing Your Account:
5 Things You Should Do
• Strong Password
• Two-Factor Authentication
• Don’t Opt-In to Location Tracking
• Opt-In to HTTPS
• Vet Third Party Applications
DO NOT
-Protect Your Tweets
-Assume Deleted Posts Disappear
-Post Confidential Matter
Twitter for the Existentialist:
It’s In the Way That You Use It
• News Aggregator
• Customer Service Menu
• Social Hub
• Professional Development
• Client Development
Dollar, Dollar Bill, Y’All:
Does Tweeting Make Me Money?
• The $64,000 Question, Literally
• Not By Itself
• The Magic Bullet Theory
• Probably Not Directly
• The World’s Largest Referral Network
• Don’t Guess
• Free Analytics
It’s a Carrier Pigeon:
Developing a Content Strategy
• Content
• Your Own
• Your Experts’
• Posting Strategy
• Consistency
• Frequency
• Repetition
• Engagement
• Direct
• Indirect
A River Runs Through It:
Managing Streams
• @ Replies
• @ Mentions
• Favorites
• Lists
• Hashtags
No Time Left for You:
Managing the Social Crush
• Social Media Dashboards
• HootSuite
• Buffer
• Internal Cross-Posting Features
• Facebook
• LinkedIn
• Linking Profiles
• Time Management
• Scheduling Posts
• Blocking Time
Time Well Wasted:
Return on Investment
• ROI
• Generally
• Money to Money Conversions
• Tracking Leads/Clients
• Analytics
• Free
• Not Free
• CRM
• The Mythology of the Overnight Success
The Air from the Balloon:
Ethical Considerations
• The Ethical Landscape
• ABA + Local Rules
• Cultural Lag
• Extrapolation
• The Message, Not the Medium
• Some Things to Worry About
• Impermissible Solicitation
• UPL/MPL
• Creation of Attorney-Client Relationship
• Client Confidences
Want to Learn More?
Buy This Awesome Book!
Jared D. Correia, Esq.
LOMAP - Massachusetts
@jaredcorreia
masslomap.org/blog
attorneyatwork.com/author/jared-correia
legaltalknetwork.com/podcasts/legal-toolkit

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Twitter in One Hour (or Less) for Lawyers

  • 1. Twitter in One Hour (or Less) for Lawyers Friday, June 14, 2013 12-1 North Carolina Bar Association Center for Practice Management Jared D. Correia, Esq. Senior Law Practice Advisor Massachusetts Law Office Management Assistance Program www.masslomap.org www.twitter.com/jaredcorreia
  • 2. The Triumvirate: 3 Things You Need to Tweet • An Email Address • A Trick • A Professional Photo • I Say, Professional • A Bio • An Elevator Speech
  • 3. Accounting Practices: 4 Settings You Need to Know • Profile • Get the Picture • Notifications • Who Needs ‘Em? • Design • Sight and Fury Signifying Nothing • Applications • Add/Remove Programs
  • 4. Securing Your Account: 5 Things You Should Do • Strong Password • Two-Factor Authentication • Don’t Opt-In to Location Tracking • Opt-In to HTTPS • Vet Third Party Applications DO NOT -Protect Your Tweets -Assume Deleted Posts Disappear -Post Confidential Matter
  • 5. Twitter for the Existentialist: It’s In the Way That You Use It • News Aggregator • Customer Service Menu • Social Hub • Professional Development • Client Development
  • 6. Dollar, Dollar Bill, Y’All: Does Tweeting Make Me Money? • The $64,000 Question, Literally • Not By Itself • The Magic Bullet Theory • Probably Not Directly • The World’s Largest Referral Network • Don’t Guess • Free Analytics
  • 7. It’s a Carrier Pigeon: Developing a Content Strategy • Content • Your Own • Your Experts’ • Posting Strategy • Consistency • Frequency • Repetition • Engagement • Direct • Indirect
  • 8. A River Runs Through It: Managing Streams • @ Replies • @ Mentions • Favorites • Lists • Hashtags
  • 9. No Time Left for You: Managing the Social Crush • Social Media Dashboards • HootSuite • Buffer • Internal Cross-Posting Features • Facebook • LinkedIn • Linking Profiles • Time Management • Scheduling Posts • Blocking Time
  • 10. Time Well Wasted: Return on Investment • ROI • Generally • Money to Money Conversions • Tracking Leads/Clients • Analytics • Free • Not Free • CRM • The Mythology of the Overnight Success
  • 11. The Air from the Balloon: Ethical Considerations • The Ethical Landscape • ABA + Local Rules • Cultural Lag • Extrapolation • The Message, Not the Medium • Some Things to Worry About • Impermissible Solicitation • UPL/MPL • Creation of Attorney-Client Relationship • Client Confidences
  • 12. Want to Learn More? Buy This Awesome Book! Jared D. Correia, Esq. LOMAP - Massachusetts @jaredcorreia masslomap.org/blog attorneyatwork.com/author/jared-correia legaltalknetwork.com/podcasts/legal-toolkit