Twitch Sessions - Product Improvement for Streamers
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How Twitch can improve engagement and growth by empowering their streamers over live chat trollers. Notes from Powerpoint upload will illustrate point
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Twitch Sessions - Product Improvement for Streamers
- 1. SESSIONS byMaximilianKwok • Why Twitch? • Overview • Pain Points Opportunity • Company Goals • MVP • Success Metrics • Relief • Go To Market • Road Map
- 2. Why Twitch? • “to create the very best place to share your gaming and life online” • Finding Fit • Connection and Community • Likeness
- 3. Company Goals • 9.7 million daily active users • 2+ million unique streamers per month • 17+ thousand members of the Twitch Partner Program • 106 minutes watched per person per day • 2+ million peak concurrent sitewide viewers • 46+ million raised by the Twitch community for charity • 115 minutes watched per person per day (8.5% increase) “…more watched than soccer worldwide”
- 5. Success Metrics • Increase of daily average of time spent on stream • [115 minutes watched per person per day (8.5% increase)] • # of Sessions created / week / streamer • [7] • Average % of members in streamers’ sessions • 40% in the first 3 months
- 6. Relief • Streamers • Sustainable and scalable 2 way connection • Viewers • Finding relevant connections with streamers
- 7. Go To Market • Early Adopter - New Partners with the immediate need • Early Majority - Older Partners with medium audience looking to more tools/content for differentiation • Late Majority - Older Partners with larger audiences to manage but reluctant with change • Laggards - Advertisers/Brands on Twitch Partner status
- 8. Road Map
Editor's Notes
- My name is Maximilian Kwok. The company I chose to improve is Twitch.
- Twitch is a live streaming social network which mission is “to create the very best place to share your gaming and life online”. I am fascinated by Twitch. I love learning how people socialize, have community, and create community. 7 years ago I permanently relocated to China where I didn't know the language, the culture, nor anyone. I’m naturally introverted, and moving to an unfamiliar place was a big obstacle for me. After I realized I didn't want to be alone in China, I actively learned how to create community from scratch and how to sustain it. I got really good at it after a year. Twitch streamers are just like me - creating community from scratch and sustaining it to the best of their ability. I want to help them. Twitch is dominating the live streaming gaming community. Twitch currently ranks 4th in peak internet traffic, which is 1.8% of all US internet traffic. Twitch has experienced incredible growth, but not without it's growing pains. So let’s take a look at a user journey for see what the pains are.
- Twitch is tackling and solving some of the hardest technology problems. Live chat improvements needs to be one of them. Full time Twitch partners stream at least 10-12 hours daily and they need the help to contain stream deterrents. Users spend on average 106 minutes daily on Twitch. Soccer worldwide enjoys an average daily of 115 minutes. That is 8.5% more than Twitch. This is a reasonable goal. Twitch can be “more watched than soccer worldwide!“
- So let's get into what the product looks like. Streamers will have the option to create, title, and purpose 24 hour available sessions for 2 way communication on their preferred topic. Streamers can invite members, and shift members back into the general chat when needed. At the end of 24 hours, the session will still continue to exist but no longer be attached to the active stream. The streamer at any time can renew the session by attaching it to the stream once again.
- In addition to increasing the average daily time spent to 115 minutes, direct key success metrics will include number of sessions created per week and average percentage of members in streamers’ sessions per stream. Other metrics such as number of messages in sessions are also important and can empower streamers with data to create relevant content hooks.
- Sessions will help streamers scale to bigger audiences so they can preserve 2 way community experience between the viewers and streamer. Viewers will use sessions to relate to their favorite streamers. Viewers will also use sessions to save time to discover new relevant streams as sessions become ice breakers and initial filters for community
- Go to market strategy will involve an invitational rollout. We will announce and release it to all Twitch partners on an invite basis. The first group should be streamers who achieved Twitch partners of less than 6 months. They will likely be self operating with configurable chat bots and would need the help. While iterating, we can scale further out to the rest of Twitch partners and eventually to non-partners.
- Sessions is designed to address other pain points as well. There is currently a problem for viewers to discover relevant streams. Adding search and discovery components for sessions would help solve viewers' pain points as well as marketing pain points for streamers. Another problem is that streamers want more data to create better and engaging content. Scaling a recommendation system based on sitewide session trends will help solve streamers' pain points. Twitch is truly a one of a kind product. Let's continue to make the users feel that too. Thank You.
- Questions?