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Q3 highlights 081012


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A little taster of the work we delivered in late Summer / early Autumn this year.

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Q3 highlights 081012

  1. 1. Sony Mobile Q3 highlightsConfidential © iris 2011
  2. 2. Confidential © iris 2011 New initiatives Campaign highlights
  3. 3. Confidential © iris 2011
  4. 4. Confidential © iris 2011
  5. 5. Creative workshop
  6. 6. FacebookWe recently reachedthe milestone of300,000 Facebookfans, which is attributedto the amazing growthrate of 134% in 2012!
  7. 7. Xperia UnleashedFacebook .com OOH 6 SheetTwitter Capital FM Facebook Clean Graffiti
  8. 8. NXT CampaignOLA Metro WrapARC Campaign OOH 48 Sheet Metro Wrap: blippar activated MPU
  9. 9. Xperia Face Mobile FacebookTrack (WIP) Car (WIP)
  10. 10. O2SKYFALL - The Bond Phone has arrived, only on 02 Xperia™ Go unitIntegrated campaign across multiple touch points, with a redemption mechanic In store material Sony Connected World A-Z of summer50 years of Bond 60 days Music Unlimited offer Four screen connectivity trade Trade sales incentiveConsumer Retail Offer Consumer Retail Offer with hero demo unit bay and redemption site
  11. 11. The bond phone – only on o2
  12. 12. Sony connected world
  13. 13. Carphone Warehouse Meeting space, CPW HQ CPW Press Event Branded meeting space Branding and commsGPE Sales ConferenceSponsorship, room branding, press Acton Chill Out Roomreview boards, banners, competition Brand refresh Category Captain – Retail Re-fresh CPW Headoffice Lounge takeover Ibiza Promotion Get Connected Room re-fresh, launch event Gondola panels and POS, Demo Microsite, web design Charity comms video, interactive App
  14. 14. CategoryCaptain
  15. 15. VodafonePre-launch activity Activity at launch Roadshow HQ EventComms, banners Redemption site, BGA, poster W/c 8th October 16th October Confidential © iris 2011
  16. 16. Three Three Sales Conference Launch Xperia™ T and Xperia™ J to retail staff Three Fab 50 Launch Xperia™ T to top staffAll You Can Eat EntertainmentXperia™ range promo ideas using Sonyservices Xperia™ T and Xperia™ J promotional Confidential © iris 2011 ideas Provide ideas to help Xperia™ J ranging
  17. 17. Xperia™ unleashed in India Confidential © iris 2011
  18. 18. Phones4USmartWatch Offer Comms APV & Fort Dunlop Brand RefreshPhones4U sales conference Call centre bannersDemo by, leaflets, banners Interior design, graphics & branding Branded area, commsHeadphones Offer Comms Staff Offer Comms Superbikes incentive Xperia T launchDemo by, leaflets, banners Leaflet and landing page Winner pack, mailer, posters Demo by, leaflets, banners Confidential © iris 2011
  19. 19. ee Xperia T roadshow EE Retail Sales Days Xperia tipo roadshow Sales incentive with Sony pitch area Trade education and store Sales incentive with Sony pitch are presence with supporting competitionIn development: SEN offer across Xperia T and YugaHelping create a master visual in EE’s new look stores Yuga and Xperia T SEN Incentive
  20. 20. Retail Aspire Event Tesco Tech&Ents (+others) Retail POS templates Retail online templates Leaflets, banners, stand Buyers Guide Ads In-store POS Online static banners Tesco Xperia T Gold launch Tesco HQ event Data select event Celtic Manor event Posters, BGA, POS, Demo bays, Hero Pods Stand, leaflets, quiz etc. Stand, leaflets, quiz etc. Stand, dj, promo staff, banner Polo-shirts, sweets, quiz etc. Confidential © iris 2011
  21. 21. VirginXperia U Wall TileEntirely in Sony branding Xperia U Retail Seeding Kits Included bespoke Sony Mobile box with core product messaging Confidential © iris 2011
  22. 22. ThanksConfidential © iris 2011