Tetuan Valley Startup School IV - Spring 2011 - Week 2
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This document summarizes key concepts from two sessions on finance for entrepreneurs. Session 1 introduced technical students to key financial concepts, principles, equations, investors' objectives and stages of investing. Session 2 covered the business plan, pricing methods, business models, and other financial tools. The sessions aimed to help participants understand important financial indicators and how to apply models to value startups and present financial projections to investors.
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Tetuan Valley Startup School IV - Spring 2011 - Week 2
- 1. Spring 2011 Week 2 Tetuan Valley, April 2011
- 2. Con la colaboración de Centros participantes
- 3. FINANZAS PARA EMPRENDEDORES OBJETIVO SESIÓN 1 • Conceptos Introducir a estudiantes de pérfil técnico • Principios los conceptos financieros clave a la hora • Ecuaciones de emprender • Inversores; Objetivos y restricciones, etapas, “Capital riesgo” y Palancas de Valor RESULTADO • Conclusiones para el emprendedor •Comprensión de los indicadores financieros clave •Capacidad para parametrizar los SESIÓN 2 modelos facilitados de cara a valorar una • Business Plan startup y presentar las proyecciones • Precio finnacieras a inversores • Modelo de Negocio • Otras herramientas DURACIÓN 2 sesiones 4h 18/04/2011
- 4. FINANZAS PARA EMPRENDEDORES – Sesión 2 1. The Business Plan 2. The Price 3. The Business Model 4. Other Tools 18/04/2011
- 5. My time is valuable… how much m will I spend looking at your BP 4/18/2011
- 6. 18/04/2011
- 7. What investors are looking for …and so should YOU 4/18/2011
- 8. Your Company Your Investor Your Numbers 4/18/2011
- 9. WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: COMPANY Opportunity description WHO ARE YOU Business Model Need Satisfied Products / Services WHAT DO YOU DO Market Objective Competitors HOW DO YOU Sales & Marketing Strategy ACHIVE IT Current and Funnel Clients OPPORTUNITY FOR Investment Allocation THE INVESTOR Exit Strategy 4/18/2011
- 10. WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: INVESTOR Business Sector (Tags) Contact Information Executive Team Financial Information RELEVANT ― Investment Stage ― Current Capital INFORMATION ― Monthly Burn Rate FOR THE ― Pre-Money Valuation INVESTOR ― Investment Capital Current Investors Forums 4/18/2011
- 11. WHAT WE INCLUDE IN A FINANCIAL 1 PAGER: NUMBERS Multiplier Año1 … Año n Revenues CF Breakeven EBITDA Net Result Assets Liabilities Cash Money… when and how much 4/18/2011
- 12. FINANZAS PARA EMPRENDEDORES – Sesión 2 1. The Business Plan 2. The Price 3. The Business Model 4. Other Tools 18/04/2011
- 13. PRICING METHODS - BENCHMARK Useful for similar products Difficult to obtain data Be careful What you compare Units Time Location Tabulate data and present in graphs or simple tables 18/04/2011
- 14. PRICING METHODS - MARKUP Useful for established products in competitive atmosphere Always lower limit Easy to obtain data… your company Be careful Over price Cost Allocation Unitary marginal, variable and fixed cost 18/04/2011
- 15. PRICING METHODS – VALUE ADDED Useful for breakthrough technologies Clearly explain the gains the client will have Difficult to obtain data Always upper limit Be careful What are the needs of the client Determine the value per use 18/04/2011
- 16. FINANZAS PARA EMPRENDEDORES – Sesión 2 1. The Business Plan 2. The Price 3. The Business Model 4. Other Tools 18/04/2011
- 17. What makes your business tick Up and Down… almost ALWAYS is related 4/18/2011
- 18. How to determine your business drivers Target: Commercials in FMCG companies How 5.000 users first year , recurrent and growing How Go to 5 of the 100 companies in the market How 1 Market Average is 1000 users/ client Do you still have 5.000 Users? I personally (or my network) know 5 decision takers in How 2 those companies, initial prospection has been made Do you still have 5.000 Users? 3 Do de companies have control over the users? Do you still have 5.000 Users? How 4 Are my clients going to demand a trial phase Do you still have 5.000 Users? 5 Success in conversion rate from trial to client? Do you still have 5.000 Users? 4/18/2011
- 19. Usefulness Target: Commercials in FMCG companies 5.000 users first year , recurrent and growing Go to 5 of the 100 companies in the market Marketing / Sales Strategy 1 Market Average is 1000 users/ client Do you still have 5.000 Users? I personally (or my network) know 5 decision takers in Scalability 2 those companies, initial prospection has been made Do you still have 5.000 Users? Success of product / service 3 Do de companies have control over the users? Do you still have 5.000 Users? 4 Are my clients going to demand a trial phase Do you still have 5.000 Users? 5 Success in conversion rate from trial to client? Do you still have 5.000 Users? 4/18/2011
- 20. Revenue Streams Asset Sale Usage Fee Subscription Fee Lending / Renting / Leasing Licensing Brokerage / Commissioning Advertising 4/18/2011
- 21. Don’t be afraid… Your own matrix … We will help you with an standard 18/04/2011
- 22. 18/04/2011
- 23. FINANZAS PARA EMPRENDEDORES – Sesión 2 1. The Business Plan 2. The Price 3. The Business Model 4. Other Tools 18/04/2011
- 24. 18/04/2011