Егор Яковлев, Tvigle

•

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Cossa

How OTT and Smart-TV market looks like in 3 years?

Technology

Connected
TV
already
here!
Egor
Yakovlev,
Founder
and
General
director,
Tvigle
Media

How
OTT
and
Smart-‐TV
market
looks
like
in
3
years?
• More
than
65%
all
video
views
will
be
on
mobile,
set-‐top-‐box
and
Smart-‐TV
devices
• Overall
audience
of
OTT-‐video
reached
100
mln
in
Russia
only
• Monthly
view
Ome
reached
80
hours
• AD-‐sponsored
OTT-‐market
reached
$800
mln
• 70%
of
video
content
–
local/russian
language
producOon
• Up
to
25%
of
it
–
specifically
produced
for
OTT/second
screen

Egor
Yakovlev
Founder
and
General
Director,
Tvigle
Media
Skype:
egor.yakovlev
Email:
egor@tvigle.ru
Twi]er:
@eyakovlev
facebook.com/egor.yakovlev

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