This document defines and compares marketing, advertising, and public relations. Marketing involves communicating with customers to sell products and services, such as Coca Cola's storytelling campaign. Advertising pays for attention through commercials and ads, like Gatorade's eye-catching creative works. Public relations aims to provide favorable information to the public through shareable content, exemplified by L'Oreal's PR campaigns. All three methods work together to build a company's brand.
This document discusses the need for destinations to move away from complacency and build a vision. It emphasizes measuring customer experiences and the importance of word-of-mouth promotion. Destinations are encouraged to create a business plan, measure key metrics like net promoter scores, and lead their industry.
Nike launched a "Color Your Air Max" campaign that included distributing a 56-page magazine allowing readers to color drawings of Nike Air Max sneakers. Using augmented reality on a smartphone, readers could see their sneaker designs come to life in 3D. The campaign objectives were to generate brand awareness on social media, celebrate the 30th anniversary of Air Max, engage consumers, and develop the iconic Air Max identity. It increased sales of Air Max shoes and Nike's presence on Instagram as many shared and viewed their sneaker designs.
This document discusses custom sponsorship and brand activation solutions that can help companies capture consumer impressions and drive measurable returns. It offers services like event marketing, hospitality programs, and guerrilla tactics to engage target audiences. These solutions create brand ambassadors through custom credentials and gear that promote the company through the event and beyond via social media and retail partnerships.
Billboard advertising has gained popularity due to its cost-effectiveness and wide impact. It is an important marketing technique that does not cost as much as assumed. While many shop online, people still drive around cities, exposing them to billboards. Billboard design and printing has advanced, making it quicker and less expensive to produce than hand-painted billboards of the past. When marketing strategies fail, it wastes money and demotivates companies, so ensuring strategies like billboard advertising are not overlooked is important for business survival and growth.
Insight Marketing Communications has over 30 years of experience working with top consumer and business brands. They have expertise in various marketing areas including advertising, sales promotion, internet marketing, events, and more. Insight has worked with Godiva Chocolatier for over 18 years, handling their local and regional advertising and merchandising across multiple states. Insight also has a 15-year relationship with InBev, the world's largest brewer, working on projects for most of their beer brands including events, videos, and interactive programs. Insight offers a wide range of marketing communication services to help companies build and inspire their audiences.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
This document defines and compares marketing, advertising, and public relations. Marketing involves communicating with customers to sell products and services, such as Coca Cola's storytelling campaign. Advertising pays for attention through commercials and ads, like Gatorade's eye-catching creative works. Public relations aims to provide favorable information to the public through shareable content, exemplified by L'Oreal's PR campaigns. All three methods work together to build a company's brand.
This document discusses the need for destinations to move away from complacency and build a vision. It emphasizes measuring customer experiences and the importance of word-of-mouth promotion. Destinations are encouraged to create a business plan, measure key metrics like net promoter scores, and lead their industry.
Nike launched a "Color Your Air Max" campaign that included distributing a 56-page magazine allowing readers to color drawings of Nike Air Max sneakers. Using augmented reality on a smartphone, readers could see their sneaker designs come to life in 3D. The campaign objectives were to generate brand awareness on social media, celebrate the 30th anniversary of Air Max, engage consumers, and develop the iconic Air Max identity. It increased sales of Air Max shoes and Nike's presence on Instagram as many shared and viewed their sneaker designs.
This document discusses custom sponsorship and brand activation solutions that can help companies capture consumer impressions and drive measurable returns. It offers services like event marketing, hospitality programs, and guerrilla tactics to engage target audiences. These solutions create brand ambassadors through custom credentials and gear that promote the company through the event and beyond via social media and retail partnerships.
Billboard advertising has gained popularity due to its cost-effectiveness and wide impact. It is an important marketing technique that does not cost as much as assumed. While many shop online, people still drive around cities, exposing them to billboards. Billboard design and printing has advanced, making it quicker and less expensive to produce than hand-painted billboards of the past. When marketing strategies fail, it wastes money and demotivates companies, so ensuring strategies like billboard advertising are not overlooked is important for business survival and growth.
Insight Marketing Communications has over 30 years of experience working with top consumer and business brands. They have expertise in various marketing areas including advertising, sales promotion, internet marketing, events, and more. Insight has worked with Godiva Chocolatier for over 18 years, handling their local and regional advertising and merchandising across multiple states. Insight also has a 15-year relationship with InBev, the world's largest brewer, working on projects for most of their beer brands including events, videos, and interactive programs. Insight offers a wide range of marketing communication services to help companies build and inspire their audiences.
My co-worker and I were tasked with creating a presentation that would show the various tools and offerings that our company offered. The deck needed to have a vast amount of info in it, so we tried to mitigate the heaviness of the slide as best we could by breaking topics up and so on.
While our research team somewhat dictated the content I was able to put my design style, such as color and fonts, as well as graphical elements (i.e. icons), in to play.
Keep in mind not all elements translate properly to Slideshare.
This document discusses using social proof and content marketing to reach new audiences. It recommends targeting authority publishers to share your story without direct sales pitches. Creating ongoing educational content that resonates with audiences and keeps conversations going can help get buy-in for content marketing from top executives. Links are provided to examples from Forbes and Dove about how brands use content to be shared by customers.
This document is a resume for Alexander P Sherman that provides contact information, a summary of skills and qualifications, education history, and professional and volunteer experience. It summarizes Sherman as a creative problem solver with strong communication and teambuilding skills seeking a customer-focused role. He has a Bachelor's degree in Film/Screenwriting and experience in internships in film production, property management, and marketing, as well as retail work demonstrating customer service abilities.
Social media advertising is a powerful way to boost sales, connect with customers, and increase brand awareness, but it requires hands-on experience and strong communication skills. Studies show that social media ads hold people's attention for less than 15 seconds, so messages must be compelling. Implementing key fundamentals like proven strategies, maintaining an online presence, and monitoring effectiveness can lead to success. Hiring an expert social media marketing agency can save time and money across crafting strategies, managing content, and implementing plans.
The document discusses an approach called "Inside-Out Branding" which focuses on elevating a company's brand through optimizing customer experiences rather than just promotional campaigns. It recommends (1) measuring customer satisfaction across all touchpoints, (2) identifying gaps and prioritizing initiatives to address them, and (3) getting whole organization involved in continually improving experiences that define the brand. The key lesson is that marketing should steward the customer experience, while the brand is the sum of all interactions, not just logos or ads.
The document discusses marketing for entrepreneurs. It provides tips for developing a good marketing foundation including knowing your audience, engaging them in their space, and staying true to your brand. An example is given of how Tony Hawk has built an empire around his brand by tapping into human truths and gaining audience understanding. The document concludes by mapping out a marketing plan and discussing putting the plan into action through integration and testing.
WSI is a global digital marketing agency with over 20 years of experience. The presentation discusses WSI's services, methodology, clients, and case studies. Key services include search engine optimization, social media marketing, web design, content marketing, and paid advertising. WSI follows a results-oriented methodology called the Digital Marketing Lifecycle to understand clients' businesses and deliver customized strategies. Their clients represent various industries and have experienced increased traffic, leads, and sales from partnering with WSI.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Oniqua is a software company that optimizes maintenance inventories. They needed a website to effectively communicate with all stakeholders in their long sales cycle. MCG created personas for each decision maker and identified how Oniqua's services benefit each persona. As a result, Oniqua's website visits increased 53% and time on site jumped 43%, leading MCG to become Oniqua's trusted marketing partner.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Evince is a social media marketing agency that offers content curation, social media marketing, public relations and social media management services. It works with both public and commercial clients locally and globally, managing individuals, celebrities and large enterprises on social media. Supported by a young team, the founding director has 20 years experience in social communication, IT, law and governance. Evince takes clients through a social media planning process involving situation analysis, strategy formulation, action planning and evaluation. It combines dedicated client focus with good management and reporting to deliver projects on time and on budget.
Evince is a social media marketing agency that offers content curation, social media marketing, public relations and social media management services. It works with both public and commercial clients locally and globally, managing individuals' and large enterprises' social media presence. Supported by a young team, the founding director has 20 years experience in social communication, IT, law and governance. Evince takes clients through a social media planning process involving situation analysis, strategy formulation, action planning and evaluation. It combines dedicated client focus with good management and reporting to deliver projects on time and within budget.
ASP OL Media Pvt. Ltd. is an email marketing and web applications development company based in India. It creates branding strategies and develops websites, apps, and digital marketing campaigns to help clients outperform competitors and stay ahead of innovation curves. The company utilizes technologies like responsive web design, social media marketing, and email marketing to build brands and drive sales for clients in industries like entertainment, education, travel, and more. ASP OL Media prides itself on innovation, teamwork culture, and providing quality solutions with competitive pricing and rapid communication.
"Measure what matters" is a gift to every leader or entrepreneur who want a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization. -- John Chambers , Executive Chairman of Cisco
BizStreet Community Commerce using Portal and various value added services by 400+ premium expert ecosystem is a bold step to connect communities for commerce , branding, business networking and beyond all build trust which can be passed on to next generation. Think Business. Think BizStreet
William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.
The document proposes developing a comprehensive legal and medical marketing line called 855 Win Accident. It would include unique in-house developed components like territory-specific websites, videos, social media pages and more to stand out from competitors. Revenue would come from case referrals as well as licensing the brand to attorneys and medical professionals. The proposed startup budget is $200,000 to fund marketing over the initial 3 month period.
The days of only watching media on conventional channels are long gone. Since the majority of firms have limited marketing budgets, it makes sense to use them wisely. Social media marketing has the potential to be both very profitable and cost-effective.
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
This document discusses using social proof and content marketing to reach new audiences. It recommends targeting authority publishers to share your story without direct sales pitches. Creating ongoing educational content that resonates with audiences and keeps conversations going can help get buy-in for content marketing from top executives. Links are provided to examples from Forbes and Dove about how brands use content to be shared by customers.
This document is a resume for Alexander P Sherman that provides contact information, a summary of skills and qualifications, education history, and professional and volunteer experience. It summarizes Sherman as a creative problem solver with strong communication and teambuilding skills seeking a customer-focused role. He has a Bachelor's degree in Film/Screenwriting and experience in internships in film production, property management, and marketing, as well as retail work demonstrating customer service abilities.
Social media advertising is a powerful way to boost sales, connect with customers, and increase brand awareness, but it requires hands-on experience and strong communication skills. Studies show that social media ads hold people's attention for less than 15 seconds, so messages must be compelling. Implementing key fundamentals like proven strategies, maintaining an online presence, and monitoring effectiveness can lead to success. Hiring an expert social media marketing agency can save time and money across crafting strategies, managing content, and implementing plans.
The document discusses an approach called "Inside-Out Branding" which focuses on elevating a company's brand through optimizing customer experiences rather than just promotional campaigns. It recommends (1) measuring customer satisfaction across all touchpoints, (2) identifying gaps and prioritizing initiatives to address them, and (3) getting whole organization involved in continually improving experiences that define the brand. The key lesson is that marketing should steward the customer experience, while the brand is the sum of all interactions, not just logos or ads.
The document discusses marketing for entrepreneurs. It provides tips for developing a good marketing foundation including knowing your audience, engaging them in their space, and staying true to your brand. An example is given of how Tony Hawk has built an empire around his brand by tapping into human truths and gaining audience understanding. The document concludes by mapping out a marketing plan and discussing putting the plan into action through integration and testing.
WSI is a global digital marketing agency with over 20 years of experience. The presentation discusses WSI's services, methodology, clients, and case studies. Key services include search engine optimization, social media marketing, web design, content marketing, and paid advertising. WSI follows a results-oriented methodology called the Digital Marketing Lifecycle to understand clients' businesses and deliver customized strategies. Their clients represent various industries and have experienced increased traffic, leads, and sales from partnering with WSI.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Oniqua is a software company that optimizes maintenance inventories. They needed a website to effectively communicate with all stakeholders in their long sales cycle. MCG created personas for each decision maker and identified how Oniqua's services benefit each persona. As a result, Oniqua's website visits increased 53% and time on site jumped 43%, leading MCG to become Oniqua's trusted marketing partner.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Evince is a social media marketing agency that offers content curation, social media marketing, public relations and social media management services. It works with both public and commercial clients locally and globally, managing individuals, celebrities and large enterprises on social media. Supported by a young team, the founding director has 20 years experience in social communication, IT, law and governance. Evince takes clients through a social media planning process involving situation analysis, strategy formulation, action planning and evaluation. It combines dedicated client focus with good management and reporting to deliver projects on time and on budget.
Evince is a social media marketing agency that offers content curation, social media marketing, public relations and social media management services. It works with both public and commercial clients locally and globally, managing individuals' and large enterprises' social media presence. Supported by a young team, the founding director has 20 years experience in social communication, IT, law and governance. Evince takes clients through a social media planning process involving situation analysis, strategy formulation, action planning and evaluation. It combines dedicated client focus with good management and reporting to deliver projects on time and within budget.
ASP OL Media Pvt. Ltd. is an email marketing and web applications development company based in India. It creates branding strategies and develops websites, apps, and digital marketing campaigns to help clients outperform competitors and stay ahead of innovation curves. The company utilizes technologies like responsive web design, social media marketing, and email marketing to build brands and drive sales for clients in industries like entertainment, education, travel, and more. ASP OL Media prides itself on innovation, teamwork culture, and providing quality solutions with competitive pricing and rapid communication.
"Measure what matters" is a gift to every leader or entrepreneur who want a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization. -- John Chambers , Executive Chairman of Cisco
BizStreet Community Commerce using Portal and various value added services by 400+ premium expert ecosystem is a bold step to connect communities for commerce , branding, business networking and beyond all build trust which can be passed on to next generation. Think Business. Think BizStreet
William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.
The document proposes developing a comprehensive legal and medical marketing line called 855 Win Accident. It would include unique in-house developed components like territory-specific websites, videos, social media pages and more to stand out from competitors. Revenue would come from case referrals as well as licensing the brand to attorneys and medical professionals. The proposed startup budget is $200,000 to fund marketing over the initial 3 month period.
The days of only watching media on conventional channels are long gone. Since the majority of firms have limited marketing budgets, it makes sense to use them wisely. Social media marketing has the potential to be both very profitable and cost-effective.
This document summarizes the services of ditto, a creative agency that specializes in finance and technology clients. It provides examples of clients and projects across branding, campaigns, design, and strategy. Ditto helps clients with messaging, marketing assets, websites, videos and events to generate business and sales. The agency takes a full-service approach across online and offline media. It emphasizes strategic planning, creative design, integrated campaigns, and measuring results against goals.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
This document outlines 52 different types of marketing strategies and tactics that businesses can use. Some examples mentioned include cause marketing like Toms Shoes giving away free pairs of shoes, relationship marketing like Walgreens seeing increased spending from loyal customers, and viral marketing like WestJet's Christmas video receiving millions of views. The document provides brief descriptions and examples for each type of marketing strategy.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
Victor Errante has over 30 years of experience in marketing, promotions, and business development. He has held leadership roles such as Creative Marketing Director and Group Account Director. Some of the companies he has worked for include Maritz, The Waylon Company, and Keller Crescent Advertising. He currently owns and operates his own company, Distributor One, Inc., which provides promotional marketing services.
Why Is The Best Social Media Marketing Agency In India Importantoriginatesoft
The Best social media marketing agency in India will take your business to the next level by promoting it through various digital platforms. Click to learn more.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
This document summarizes the services provided by CreativeBoutique Agency. They are a small, elite digital agency that provides individualized attention to clients' challenges. They specialize in projects not suitable for large agencies and tailor projects to fit clients' budgets. Their team includes experts in photography, web development, copywriting, video production, digital strategy, graphic design, social media, and managing director. They help clients with tasks like communication, content creation, data visualization, and more.
2. “Create the brand…and build on it.” Situation: non-profit organizations under budget constraints often try to cut costs on critical marketing and information materials. Solution: this Web Site and brochure were designed, written, and produced for Mediation Services by The Vincent Group to educate people in the community as well as in the legal system on the benefits of alternative means of solving conflict. We use affordable stock images and cost effective methods to create an effective marketing tool. Because Joomla was used to create the Web site, updates can be done by the client in just a few seconds.
3. “Devise compelling reasons to visit your Web site.” Situation: local retail business bakes the sweetest creations on earth, but owners prefer to stay in the kitchen and away from anything technology related. When they called on The Vincent Group to “do their Web site” we couldn’t resist.Solution: you can’t have a Web site without a logo, so we started with designs for not one but two–to keep the identities of two businesses separate (even though sweet and savory often overlap). The Vincent Group developed this site, from concept to delivery, to showcase ideas for parties and those scrumptious desserts. Modules are set on timers to turn on and off automatically based on the time of year and the specials offered. All promotions direct people to the site which is maintained and updated by The Vincent Group.
4. Continuity is… key to building awareness and loyalty to a cause, product, or service. Whether you’re building mindshare or market share–or even selling time shares, every company stands to gain a competitive advantage when its communications are memorable. REPEAT it and repeat it again. Vincent Group started on the following campaign by first developing the logo. Each of the elements on the following slide supports an overall message, reusing color schemes and graphics while each is a communications tool designed to target specific markets.
6. Annual reports Investors are just one audience for this annual report. Center for Women in Transition also uses this key image builder as a fund development tool to increase charitable donations from individuals and companies of West Michigan. The Vincent Group has been working with this organization for several years and was selected to work on their 2008 and 2009 annual reports based on being able to deliver high quality under a streamlined schedule, and at affordable prices.
7. Smart web sites, print materials, DVDs, and sales and presentation tools