HipBrand Group is a marketing firm that builds customized marketing programs for companies throughout the Southeast. They create brand positioning, advertising, digital tools, interactive campaigns, and social media programs. Their team has extensive experience developing brands and strategic messaging. They provide services including branding, digital media, public relations, social media, and more. Their client list includes companies in various industries such as healthcare, banking, and food.
UX Leaders Masterclass - Official BrochureJohn McCambley
The document summarizes a UX Leaders Masterclass event happening on September 20, 2016 in Manchester. The half-day event will feature a series of expert presentations and roundtable discussions from industry leaders on topics like digital experience trends, conversational interfaces, customer centric strategies, and personalized experiences. Some of the speakers include the Head of UX from Sky Betting, the Strategy Director at Foolproof, and the UX Director at The UX Agency. Attendees will include professionals from companies like Shop Direct Group, Bank of America, and Boots.
Swagg Media Wi Fi Presentation Los AngelesCraig Nobles
SMI WiFi is a custom integration company that specializes in installing and managing WiFi networks in large commercial buildings like hotels, medical buildings, and apartment complexes. They work with property managers to survey the building, install the necessary equipment, and set up ongoing network management. SMI WiFi then leases the network to the property owners, who can provide WiFi access to customers. This generates revenue for both SMI WiFi and the property owners while providing a more affordable and customizable WiFi solution than traditional internet service providers.
Strategically Grown Design. Stream Creative is a Milwaukee-based graphic design firm specializing in print and interactive design. With over 20 years of combined industry experience our strengths range from package design to web design and web development from email marketing to direct mail campaigns, from corporate identity to DVD presentations.
What makes Stream Creative unique is our ability to communicate through memorable design, intelligent use of technology and a great awareness of our audience. We strive to create designs that not only make an impression but also get results. Having strengths in areas that go well beyond traditional print design gives us the ability to create a multi-level branding campaign - in turn being able to communicate to either a very broad or very targeted audience, whichever the project entails.
http://www.streamcreative.com
Swagg Media Wi Fi Presentation Final 1Craig Nobles
SMI WiFi is a custom integration company that specializes in installing and managing WiFi networks in large commercial buildings like hotels, golf communities, and office buildings. They work with property managers to survey the building, install the necessary equipment, and manage the ongoing network services. SMI WiFi then leases the WiFi network to the property owners and allows them to provide internet access to customers. This provides a profitable revenue sharing model for both SMI WiFi and the property owners without the hassle of dealing with traditional internet service providers. SMI WiFi can customize the network and services to meet each property's specific needs and marketing goals.
The document proposes a 3-tiered solution to help Valpak dominate the on-demand home services market, including improving company profiles on its app, strengthening social media presence, and introducing a one-touch button that connects customers to home service providers. It also analyzes Valpak's competitors, customers, and outlines a new business model focused on marketing, partnerships, and an improved app experience.
HipBrand Group is a marketing firm that builds customized marketing programs for companies throughout the Southeast. They create brand positioning, advertising, digital tools, interactive campaigns, and social media programs. Their team has extensive experience developing brands and strategic messaging. They provide services including branding, digital media, public relations, social media, and more. Their client list includes companies in various industries such as healthcare, banking, and food.
UX Leaders Masterclass - Official BrochureJohn McCambley
The document summarizes a UX Leaders Masterclass event happening on September 20, 2016 in Manchester. The half-day event will feature a series of expert presentations and roundtable discussions from industry leaders on topics like digital experience trends, conversational interfaces, customer centric strategies, and personalized experiences. Some of the speakers include the Head of UX from Sky Betting, the Strategy Director at Foolproof, and the UX Director at The UX Agency. Attendees will include professionals from companies like Shop Direct Group, Bank of America, and Boots.
Swagg Media Wi Fi Presentation Los AngelesCraig Nobles
SMI WiFi is a custom integration company that specializes in installing and managing WiFi networks in large commercial buildings like hotels, medical buildings, and apartment complexes. They work with property managers to survey the building, install the necessary equipment, and set up ongoing network management. SMI WiFi then leases the network to the property owners, who can provide WiFi access to customers. This generates revenue for both SMI WiFi and the property owners while providing a more affordable and customizable WiFi solution than traditional internet service providers.
Strategically Grown Design. Stream Creative is a Milwaukee-based graphic design firm specializing in print and interactive design. With over 20 years of combined industry experience our strengths range from package design to web design and web development from email marketing to direct mail campaigns, from corporate identity to DVD presentations.
What makes Stream Creative unique is our ability to communicate through memorable design, intelligent use of technology and a great awareness of our audience. We strive to create designs that not only make an impression but also get results. Having strengths in areas that go well beyond traditional print design gives us the ability to create a multi-level branding campaign - in turn being able to communicate to either a very broad or very targeted audience, whichever the project entails.
http://www.streamcreative.com
Swagg Media Wi Fi Presentation Final 1Craig Nobles
SMI WiFi is a custom integration company that specializes in installing and managing WiFi networks in large commercial buildings like hotels, golf communities, and office buildings. They work with property managers to survey the building, install the necessary equipment, and manage the ongoing network services. SMI WiFi then leases the WiFi network to the property owners and allows them to provide internet access to customers. This provides a profitable revenue sharing model for both SMI WiFi and the property owners without the hassle of dealing with traditional internet service providers. SMI WiFi can customize the network and services to meet each property's specific needs and marketing goals.
The document proposes a 3-tiered solution to help Valpak dominate the on-demand home services market, including improving company profiles on its app, strengthening social media presence, and introducing a one-touch button that connects customers to home service providers. It also analyzes Valpak's competitors, customers, and outlines a new business model focused on marketing, partnerships, and an improved app experience.
Creating Clear Content Marketing Messaging Since, 2011
Thriving in the marketplace is all about clarified messaging that connects with customers through storytelling. Noise is the ultimate enemy, and I have ten years of experience removing the noise companies unknowingly create. What we think we are saying to customers and what customers hear are two different things. Customers don’t make purchasing decisions on what we say but in what they hear. I clarify messaging!
In the following slides, you'll see how.
Agency credentials showcasing our work mainly in Social Media, Content production, video and photography. We are a digital advertising agency located in Bangkok, Thailand, servicing clients in South East Asia and beyond.
Greenfrog & Associates is a marketing agency that provides a variety of services including branding, advertising campaigns, graphic design, and web design. The document highlights Greenfrog's experience, creative awards, client satisfaction, and case studies demonstrating marketing successes for clients in various industries.
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster.
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
AN.X is a marketing agency that provides strategic planning, digital services like website design, and graphic design/print services. They work with startups, SMEs, and multinationals. They focus on quality work through a small dedicated team that clients can work directly with. They have experience in industries like video games, tourism/hospitality, education, and music. Testimonials praise their creative solutions, brand management support, and accommodating work for clients' business needs.
B2B Marketing Communications made simplePhilip Martin
Strategic thinking, creative ideas and concepts, organisational skills to get the job done, results for the customer, experiences learnt and shared to improve what we do for you
IID is a full service business consultancy and advertising agency founded in 2015 in Hargeisa, Somaliland. IID helps clients succeed as market leaders through innovative branding, marketing, and business solutions. IID uses research and metrics to understand customers and create insights that drive innovation and business growth. IID works across various industries both within the Horn of Africa region and globally without boundaries. The agency's mission is to provide strategic business consultancy and creative solutions that transform brands into market leaders.
National Sales Leadership Conference 27th May 2015.Syl Cotter
The document announces and provides details about The National Sales Leadership Conference on May 27th 2015 in Dublin, Ireland. The one-day conference, sponsored by Topaz Energy and held at UCD O'Reilly Hall, will focus on helping sales leaders maximize growth through customer-centered innovation and leveraging talent. The schedule lists several sessions with industry leaders who will discuss topics like changing consumer patterns, customer engagement, sales leadership, analytics, talent retention, and technology. Registration options and contact information are provided at the end.
NSB/Keane is a full-service branding and advertising agency that helps small and medium businesses grow through powerful brand differentiation strategies. They develop branding, marketing, and communications strategies from idea conception through execution across various channels. Their goal is to create meaningful brands and disruptive creative concepts that resonate with consumers and drive business results.
Brand Effects E.A Limited is a branding and advertising agency based in Kenya that offers naming, brand strategy, creative advertising, digital marketing, brand guidelines, stationery design, and publishing services. They have designed over 100 brands for corporate clients in the past 5 years. Their in-house team of designers create visual identities, websites, print materials, and three magazines covering different industry sectors. Their goal is to help companies build brands that connect with their target markets through inspiring and engaging design.
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
This document discusses how technology can be used as the foundation for marketing campaigns. While technology and innovation influence many campaigns, the key is making sure the technology fits the brand's core idea and is emotional. The article discusses a campaign called "The Most Powerful Arm" that used an interactive robot arm driven by Facebook users to sign a petition for muscular dystrophy research. The campaign was successful due to combining technology, human stories, and digital and traditional PR. The takeaway is that any brand can have a technology-focused campaign if the tech evokes emotion and fits the brand's core idea. Physical manifestations of ideas and stirring deep emotions are also principles for effective campaigns.
PRS International Group is a strategic communications consulting firm founded in 2007 that has expanded to become a global agency with 25,000 employees envisioned by 2025. The company aims to uplift humanity through expanding its network globally. PRS provides strategic public relations, digital marketing, corporate communications, and crisis management services and has worked with 20 of the top 500 global brands. It prides itself on its unique understanding of communication processes and focus on building strong client and stakeholder relationships. The document discusses PRS's vision for worldwide expansion through establishing a strong offline presence in new markets and nurturing high-level business opportunities and client campaigns globally.
AF Double Eagle is a business accelerator that provides corporate development, strategic planning, distribution, and M&A expertise to help clients increase revenue and shareholder value. It works with management to develop growth strategies and operating plans and assumes operating responsibilities to ensure goals are achieved. AF Double Eagle leverages industry expertise and relationships to help clients bring new products to market faster, secure strategic partnerships, and establish leadership positions.
Edward is a thought leader in marketing who has worked with leading organizations to help them achieve excellence. He has extensive experience utilizing and innovating research platforms and has featured in leading media. Some of his projects include identifying Formula One as a preference for Tommy Hilfiger's target audience, developing a digital content strategy for Samsung in the MENA region, and designing the digital elements for an award-winning H&M campaign. He co-founded an audience insight consultancy and has held roles managing social media and as a digital and social media lead.
This document provides information about Grayling, a global public relations firm. It includes the following:
- Grayling develops integrated communications solutions that help clients engage, adapt, and evolve in changing environments.
- Grayling has offices globally across the Americas, Europe, the Middle East, Africa, and Asia-Pacific.
- Grayling offers a wide range of communications services including crisis communications, media relations, social media strategies, and more.
- The document highlights case studies of Grayling's work with clients such as Faraday Future, Sony, and Pioneer in consumer technology.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
This document summarizes the services and capabilities of a digital marketing company. It offers full service digital marketing including responsive website and app development, search engine optimization, social media marketing, digital advertising, and influencer marketing. It serves clients across various sectors such as real estate, healthcare, corporates, financial services, ecommerce, retail, and hospitality. The company consists of experts in business strategy, marketing, design, development, and technology who work to enable brands to leverage digital media for growth.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
This document discusses the evolution of communications from siloed disciplines to an integrated approach combining owned, earned, and paid channels. It notes that early social media adoption was only successful for companies that applied an earned approach to owned channels by building relationships and offering compelling content. Over time, the disciplines of content marketing, influencer marketing, and others emerged and merged communications. Now most agencies offer proficiency across owned, earned, and paid channels to strategically combine them for each campaign. The document proposes that Hotwire can help companies innovate their communications architecture and programs through strategic packages tailored to their needs across functions like PR, marketing, sales, and HR.
Digital Yalo Agency and Creative Overview - October 2014Arnold Huffman
Digital Yalo is a digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including search, paid, retargeting, and email).
Creating Clear Content Marketing Messaging Since, 2011
Thriving in the marketplace is all about clarified messaging that connects with customers through storytelling. Noise is the ultimate enemy, and I have ten years of experience removing the noise companies unknowingly create. What we think we are saying to customers and what customers hear are two different things. Customers don’t make purchasing decisions on what we say but in what they hear. I clarify messaging!
In the following slides, you'll see how.
Agency credentials showcasing our work mainly in Social Media, Content production, video and photography. We are a digital advertising agency located in Bangkok, Thailand, servicing clients in South East Asia and beyond.
Greenfrog & Associates is a marketing agency that provides a variety of services including branding, advertising campaigns, graphic design, and web design. The document highlights Greenfrog's experience, creative awards, client satisfaction, and case studies demonstrating marketing successes for clients in various industries.
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster.
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
AN.X is a marketing agency that provides strategic planning, digital services like website design, and graphic design/print services. They work with startups, SMEs, and multinationals. They focus on quality work through a small dedicated team that clients can work directly with. They have experience in industries like video games, tourism/hospitality, education, and music. Testimonials praise their creative solutions, brand management support, and accommodating work for clients' business needs.
B2B Marketing Communications made simplePhilip Martin
Strategic thinking, creative ideas and concepts, organisational skills to get the job done, results for the customer, experiences learnt and shared to improve what we do for you
IID is a full service business consultancy and advertising agency founded in 2015 in Hargeisa, Somaliland. IID helps clients succeed as market leaders through innovative branding, marketing, and business solutions. IID uses research and metrics to understand customers and create insights that drive innovation and business growth. IID works across various industries both within the Horn of Africa region and globally without boundaries. The agency's mission is to provide strategic business consultancy and creative solutions that transform brands into market leaders.
National Sales Leadership Conference 27th May 2015.Syl Cotter
The document announces and provides details about The National Sales Leadership Conference on May 27th 2015 in Dublin, Ireland. The one-day conference, sponsored by Topaz Energy and held at UCD O'Reilly Hall, will focus on helping sales leaders maximize growth through customer-centered innovation and leveraging talent. The schedule lists several sessions with industry leaders who will discuss topics like changing consumer patterns, customer engagement, sales leadership, analytics, talent retention, and technology. Registration options and contact information are provided at the end.
NSB/Keane is a full-service branding and advertising agency that helps small and medium businesses grow through powerful brand differentiation strategies. They develop branding, marketing, and communications strategies from idea conception through execution across various channels. Their goal is to create meaningful brands and disruptive creative concepts that resonate with consumers and drive business results.
Brand Effects E.A Limited is a branding and advertising agency based in Kenya that offers naming, brand strategy, creative advertising, digital marketing, brand guidelines, stationery design, and publishing services. They have designed over 100 brands for corporate clients in the past 5 years. Their in-house team of designers create visual identities, websites, print materials, and three magazines covering different industry sectors. Their goal is to help companies build brands that connect with their target markets through inspiring and engaging design.
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
This document discusses how technology can be used as the foundation for marketing campaigns. While technology and innovation influence many campaigns, the key is making sure the technology fits the brand's core idea and is emotional. The article discusses a campaign called "The Most Powerful Arm" that used an interactive robot arm driven by Facebook users to sign a petition for muscular dystrophy research. The campaign was successful due to combining technology, human stories, and digital and traditional PR. The takeaway is that any brand can have a technology-focused campaign if the tech evokes emotion and fits the brand's core idea. Physical manifestations of ideas and stirring deep emotions are also principles for effective campaigns.
PRS International Group is a strategic communications consulting firm founded in 2007 that has expanded to become a global agency with 25,000 employees envisioned by 2025. The company aims to uplift humanity through expanding its network globally. PRS provides strategic public relations, digital marketing, corporate communications, and crisis management services and has worked with 20 of the top 500 global brands. It prides itself on its unique understanding of communication processes and focus on building strong client and stakeholder relationships. The document discusses PRS's vision for worldwide expansion through establishing a strong offline presence in new markets and nurturing high-level business opportunities and client campaigns globally.
AF Double Eagle is a business accelerator that provides corporate development, strategic planning, distribution, and M&A expertise to help clients increase revenue and shareholder value. It works with management to develop growth strategies and operating plans and assumes operating responsibilities to ensure goals are achieved. AF Double Eagle leverages industry expertise and relationships to help clients bring new products to market faster, secure strategic partnerships, and establish leadership positions.
Edward is a thought leader in marketing who has worked with leading organizations to help them achieve excellence. He has extensive experience utilizing and innovating research platforms and has featured in leading media. Some of his projects include identifying Formula One as a preference for Tommy Hilfiger's target audience, developing a digital content strategy for Samsung in the MENA region, and designing the digital elements for an award-winning H&M campaign. He co-founded an audience insight consultancy and has held roles managing social media and as a digital and social media lead.
This document provides information about Grayling, a global public relations firm. It includes the following:
- Grayling develops integrated communications solutions that help clients engage, adapt, and evolve in changing environments.
- Grayling has offices globally across the Americas, Europe, the Middle East, Africa, and Asia-Pacific.
- Grayling offers a wide range of communications services including crisis communications, media relations, social media strategies, and more.
- The document highlights case studies of Grayling's work with clients such as Faraday Future, Sony, and Pioneer in consumer technology.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
This document summarizes the services and capabilities of a digital marketing company. It offers full service digital marketing including responsive website and app development, search engine optimization, social media marketing, digital advertising, and influencer marketing. It serves clients across various sectors such as real estate, healthcare, corporates, financial services, ecommerce, retail, and hospitality. The company consists of experts in business strategy, marketing, design, development, and technology who work to enable brands to leverage digital media for growth.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
This document discusses the evolution of communications from siloed disciplines to an integrated approach combining owned, earned, and paid channels. It notes that early social media adoption was only successful for companies that applied an earned approach to owned channels by building relationships and offering compelling content. Over time, the disciplines of content marketing, influencer marketing, and others emerged and merged communications. Now most agencies offer proficiency across owned, earned, and paid channels to strategically combine them for each campaign. The document proposes that Hotwire can help companies innovate their communications architecture and programs through strategic packages tailored to their needs across functions like PR, marketing, sales, and HR.
Digital Yalo Agency and Creative Overview - October 2014Arnold Huffman
Digital Yalo is a digital agency skilled in marketing strategy, design & user experience, and content ideation & creation. Our drive is to entertain your audiences using elements of film, art, music and sports to focus their attention on your brand and your products. We deliver these entertaining experiences for web, commerce, social, mobile and a wide range of campaigns (including search, paid, retargeting, and email).
Leonito Vietnam Presentation 2008 provides an overview of Leonito, a social marketing and communications company based in Vietnam. The presentation outlines Leonito's services including branding, advertising, activation, and public relations. It discusses Leonito's vision, mission, values and approach to creative communications strategies tailored for Vietnam's populations. Examples of projects include developing branding for multinational companies, localizing a UK health clinic brand for Vietnam, and creating a new wine bar brand that became very popular.
This document summarizes the services provided by CreativeBoutique Agency. They are a small, elite digital agency that provides individualized attention to clients' challenges. They specialize in projects not suitable for large agencies and tailor projects to fit clients' budgets. Their team includes experts in photography, web development, copywriting, video production, digital strategy, graphic design, social media, and managing director. They help clients with tasks like communication, content creation, data visualization, and more.
This document provides information about Advertising Design Service (ADS), an advertising agency that offers various design and marketing services including branding, graphic design, digital services, and advertising. The document describes ADS's focus on quality design, customer service, and providing creative solutions to help clients achieve their business goals. It provides examples of the types of projects and services ADS offers across different areas such as branding, graphic design, websites, and advertising.
The document is an advertisement for an advertising design service company called ADS. It provides services such as branding, graphic design, digital marketing, web design and development. The summary highlights some of ADS's core services and strengths, including creative solutions tailored to clients' business goals, a focus on quality design and customer experience, and strategic advertising solutions across various media platforms.
Insights Success has curated a list of “The 10 Most Creative PR Agencies in 2018” which are excelling their provision of best in class PR solutions and playing a vital role in the success of various organization.
This document provides information about MediaBodies, a content marketing specialists agency. Some key points:
- MediaBodies secures exclusive content deals, creates bespoke content, and builds content platforms for clients.
- They work with clients of all sizes, providing services like content licensing, creation, platforms, promotions, and digital services.
- MediaBodies has experience working with major brands and handling large global campaigns, and believes in maximizing engagement through compelling content.
- They provide case studies of past projects involving content licensing, partnerships, promotions, and platform building for clients in various industries
Over the past 8+ years, BriefKase has successfully carved a niche as a digital marketing solutions agency for high-growth SMEs and seed-stage start-ups. We have also helped national and global brands grow.
At BriefKase, we help you achieve strong, structured and sustainable growth via Performance Marketing & Creative Content. Our services includes SEO, Pay-Per-Click Marketing, Social Media Marketing, Web-Development (UI & UX), Brand Design, Photography and Video Production.
BriefKase’s marketing philosophy is to help it's clients build remarkable products and services that seek to be discovered by audiences online. Visit www.briefkase.in or email purab@briefkase.in.
Key Accounts - GE Healthcare, DHL India, Harman Pro, Edelweiss, Action Against Hunger, Tata Housing, Suburban Diagnostics, True School of Music, GOQii, VKAAO (a PVR Company), MyGate, PureSense (A Marico Company), Pure Nutrition, Ion Exchange, Indian Institute of Technology (IIT) Bombay, QuaQua, Turtlemint, The GreenSnackCo, Mahindra Smartshift.
Accomplished senior executive, experienced in building and scaling early stage businesses and strategic corporate partnerships, while generating large volume revenue streams. Excel in complex, high dollar sponsorship brand partnerships, strategy development, while working closely across department lines internally and with client departments. Dynamic leader and entrepreneur with demonstrated experience as a creative and conceptual thinker that possesses the ability to forge win-win partnerships from pitch to close.
HYPE is a creative agency focused on digital marketing, content creation, and technology solutions. They help brands develop digital strategies, create engaging content across various formats, and run marketing campaigns to attract customers and generate ROI. HYPE offers services such as social media management, web development, copywriting, product photography, and more to serve clients across various industries.
B2B Software & Services - Customer Engagement Tools: Company presentation by Mads Fosselius, Co-Founder & CEO of dixa, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
Similar to Brandware Public Relations Agency Capabilities (20)
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
Ready to show the world why you’re a visionary?
April 2017
3. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
We’re revved up to help you score more wins….
April 2017
4. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
April 2017
Compete to win in a commoditized world.
...fueled by fresh ideas and clear strategies that spark
coverage, content and engaging conversation….
5. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
…built on world-class in-house research that delivers
data, analytics and actionable insights
April 2017
6. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
BRANDWARE
BACKGROUND
Founded in 2000 with 20+ employees in
Atlanta (headquarters), Los Angeles,
Charleston and New York
Areas of specialization include
automotive, technology, consumer
electronics, home and garden
Top 100 U.S. Independent PR Agency
(O’Dwyer’s Agency Ranking)
Top 20 Atlanta agency (Atlanta Business
Chronicle)
TOP 20 marketing agency (Agency
Spotter 2017)
Agile boutique firm with big ideas, top
talent and few layers
Blue-chip as well as start-up clients
April 2017
7. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CLIENT EXAMPLES
Ashton Woods
Consumer Reports
CXC Simulations
Equifax Automotive
Evox Virtual Reality
Ferrari North America
Hilton Head Motoring Festival
Husqvarna Outdoor Products
Isotrak Fleet
JD Power and Associates
Mohawk Industries
Motul USA
North Fulton CID
Porsche North America
The Tire Rack
Union Savings Bank
April 2017
8. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
PUBLIC
RELATIONS
Media Strategy
Media Relations and Publicity
Product and Go-to-Market Launch
Media Events and Experiences
National/Local Media Tours
Trade/Consumer Show Programs
Reputation Management
Community Relations
Influencer Programs
Crisis Communications
Thought Leadership
Media Training
Messaging Workshops
Cause Marketing
April 2017
9. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
DIGITAL+ SOCIAL
Social Media Strategy
Social Community Management
Social Media Engagement + Events
Social Media Marketing
Content Development + Distribution
Online Newsroom Development
Digital Newsletters
Email Campaigns
Search Engine Optimization
Search Engine Marketing
April 2017
10. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CREATIVE +
CONTENT
Podcast Programs
Infographic Design
Speechwriting
Bylined Article Writing
Blog Design and Writing
Presentation Development
Annual Report Development
Video Creation and Production
Live Video Creation and Production
April 2017
11. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
MARKET
RESEARCH
Consumer and B2B Segmentation
Chorus™ Message Modeling
Customer Journey Mapping
Motherlode™ Graphic Testing
Brand and Product Naming Strategy
Sentiment Analysis
Customer Surveys and Testing
PlanFood™ Buyer Demographics
Modeling Tools Development
Big Data Mining and Insights
Custom research for PR campaigns
Focus Groups
April 2017
12. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR APPROACH
Analyze your advantage with in-house
brand and market research tools and
methodologies
Build a creative strategy based on data,
analytics and insights – not guesswork
Develop the best mix of earned, paid,
owned and amplified tactics, aligned with
client business goals
Use multi-media channels to spread the
message, from social platforms to
broadcast, print, digital and events
April 2017
13. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR EXPERIENCE
Brandware PR has been immersed in the
technology category since its
formation. In fact, our first client 17
years ago was an online car shopping
technology innovator who became
Amazon.com’s first automotive channel.
From introducing trade and consumer
audiences to satellite radio, vehicle
telematics services, robotic mowers,
spaceports and today’s virtual reality
technology and apps, we love to be in
the middle of this always-changing
category.
April 2017
14. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR EXPERIENCE
The automotive industry is a part of
Brandware’s DNA.
Our founders spent years on the
corporate side of the industry and since
then, we’ve served as the Agency of
Record for a variety of automotive
brands, including OEMs, aftermarket,
technology, financial services and
national Concours.
We have spent years developing our
automotive media, influencer and events
relationships and we live and breathe
the space for our clients.
April 2017
15. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR EXPERIENCE
Brandware has deep roots in the home
and garden category.
We serve as the Agency of Record for
national homebuilders, are social
community managers for a global lawn
and landscaping brand and regularly
conduct custom research for Fortune
500s in this category.
Whether developing a campaign around
future design trends or hands-on media
experiences, we know how to dig into
the raw material and create content
gold.
April 2017
16. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR EXPERIENCE
Brandware offers extensive experience in
the financial services category.
We represent banks, one of our top
three credit reporting agencies and auto
industry F+I service suppliers. If the
topic is consumer credit, we’re regularly
blogging, posting and pitching today’s
leading stories.
From white papers to industry
presentations, we know how to
transform data and trends into sharable
content and media coverage success.
April 2017
17. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
OUR EXPERIENCE
Brandware PR specializes in creating
consumer enthusiasm for a variety of
products and services.
Whether we are helping brands to
capitalize on relevant holidays and gift
guides or creating positions and
messages that set you apart on the shelf
or in a showroom, we develop brand
connections that result in sales and
loyalty.
From tires to jump starters, dry ice to
wines and scooters to mowers, we help
brands win consumer attention,
engagement and action.
April 2017
18. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
Elke Martin, Co-Founder and CEO, Brandware Public
Relations
Before co-founding Brandware in 2000, Elke spent nearly 20
years on the of client-side of corporate communications and
publishing, including executive positions at several automakers,
the world’s largest membership organization and a leading
enthusiast media company. As someone who used to hire and
manage agencies, she’s a seasoned pragmatist when it comes to
ensuring that every campaign, program and project is designed
to support business goals and deliver real measurable results
instead of promises. And, she’ll tell you straight up if your
expectations aren’t realistic.
Elke’s worked with leading consumer and B2B brands in the
automotive, powersports, technology, consumer electronics and
luxury goods categories. Whether it’s bringing a new brand or
product into the spotlight, developing strategy for an integrated
multi-media channel product launch campaign or creating a
memorable lifestyle event concept, Elke’s vision for Brandware is
to exceed client expectations at every turn.
OUR LEADERS
April 2017
19. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
David Krysiek, Co-founder and CEO, Brandware Research
Prior to co-founding Brandware with Elke, Dave sold his
partnership interest in a national brand-consulting firm to form
The Brandware Group, Inc. Dave leads our sister agency,
Brandware Research, along with brand strategy and consumer
insights for all Brandware clients.
Dave has previously held executive marketing positions at Kohler
Co. and General Motors. He’s passionate about teaching others
that the usefulness of nearly every study can be improved by
using validated measures and creatively applying advanced
statistical analyses.
He’s taught promotional strategy and brand management to
undergraduates and MBA students at Marquette University, the
University of Iowa, and at the Iowa’s overseas EMBA program in
China.
OUR LEADERS
April 2017
20. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
Jennifer Jones-Mitchell, President, Brandware Public Relations
Jennifer has been at the center of social media and digital
communications since the mid-90s when she helped define the dot-
coms that shaped the decade. Since then, she’s held senior
positions within top global agencies developing integrated
strategies across consumer, Internet, B2B, technology,
entertainment, healthcare, aerospace and retail/restaurant
categories.
As an award-winning strategist, she is known for creating
connections that convert calls to action. Jennifer’s passion for story
telling ensures she uncovers the most meaningful messages for
your brand. Her understanding of digital media and its ever-
changing paths to purchase ensures she delivers measurable results
for your business. A leading voice in the industry, Jennifer blogs and
speaks about public relations, social and digital media as well as
leadership and brand innovation. As president of Brandware PR, she
helps keep the agency and our clients focused on what’s new and
what’s next in brand engagement.
OUR LEADERS
April 2017
21. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
Tyler Sartin, Vice President, Research
Tyler leads Brandware’s research, advanced analytics and
consumer insights team. An engineer by training, he previously
developed statistical tools and research for clients like NASA and
the US Department of Defense. Prior to that, Tyler worked for the
US Air Force, performing engineering analyses, reliability and risk
assessments, and market research for multiple aircraft systems.
At Brandware, Tyler ensures that research and resulting data
becomes ammunition for business success, whether it’s defining
target customer segments prior to a national marketing
campaign or validating brand Tyler Sartin messages and product
offers before they’re deployed to B2B and consumer audiences.
He develops qualitative and quantitative brand and market
research for Fortune 500 as well as emerging brands in industries
such as automotive and transportation, building products,
financial services, media, retail/packaged goods, pharma,
technology and hospitality.
OUR LEADERS
April 2017
22. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Husqvarna Outdoor Products
Category: Consumer Lifestyle
Strategy: Influencer Engagement – PR
Situation
Introduce the functional (and fun) benefits of Husqvarna’s
new robotic mower to homeowners within unique dealer
areas.
Strategy
Create an influencer program to generate authentic
product reviews and shareable social content from real
homeowners near dealer zip codes.
Success
With 30+ influencers creating over 500 social media posts,
the brand’s overall positive sentiment ratio increased from
3:1 to 9:1 with a likelihood of online conversation doubling
from 33% to 66% within 3 months.
By the end of the campaign, the consumer influencer
program had driven more than 325,000 video views and
over 20,000 incremental engagements.
April 2017
23. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
CXC Simulations
Category: Consumer Tech and Gaming
Strategy: Media Relations and PR Strategy
Situation
Support sales of the world’s most sophisticated racing
simulator machine by showing why it’s not just a “toy” for
the affluent, but a world of fun for anyone who loves to
compete.
Strategy
Connect more lifestyle, business and general consumer
media with the experience by scheduling demo “drives”
and interviews at the company’s Los Angeles headquarters.
Prove that CXC machines are a must-have for the successful
individual with competitive spirit.
Success
Consistent national media coverage from multi-page
features in magazines like Automobile to digital content
from CNET, TechCrunch and Mashable.
April 2017
24. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Evox Images
B2B Technology – Media Relations – PR
Strategy: Media Relations and PR Strategy
Situation
Establish EVOX Images as a virtual reality technology
leader within the automotive category.
Strategy
Get top business media and industry influencers to
experience EVOX VR expertise first-hand via a new app
showcasing the technology.
Success
In-person demos and briefings with EVOX executives at
top automotive industry events and via a national media
tour targeting key reporters, including The Wall Street
Journal, Automotive News, Ward’s Auto, Associated Press
and more.
Earned media coverage across technology and automotive
media helped generate 700,000 app downloads in four
months.
April 2017
25. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Union Savings Bank
Category: Consumer and B2B Banking
Strategy: Thought Leadership – Content Blog Writing
Situation
Establish a position of progressive thought leadership for
this 23-branch Connecticut-based mutual bank while
honoring USB’s 150-year history.
Strategy
Create and promote content that shows target business
customers how USB helps then compete and win – a “can
do” community-based approach the bank has pioneered
and excelled in for 150 years.
Success
Developed a business blog that quickly exceeded target
unique visitor and time-spent goals – including a 21.8%
open rate when distributed via newsletter. Secured
thought leadership content in key financial service trade
publications, including ABA Banking Journal and American
Banker. Generate consistent regional and local coverage
for key bank initiatives and new-generation tools and
services.
April 2017
26. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Ashton Woods Homes
Category: Home Design
Strategy: Media Relations and PR
Situation
Differentiate homebuilder Ashton Woods from competitors
Strategy
Position Ashton Woods design executives as thought
leaders with consumer media by coordinating exclusive
interviews, sharing case studies of model and customer
homes, and touring The Studios by Ashton Woods to exhibit
a homebuyer’s journey designing their home and all of the
possibilities.
Success
Slideshow and feature stories in top consumer outlets such
as The Wall Street Journal, CNBC.com, Huffington Post,
Realtor.com, USA Today and HGTV, with coverage
repurposed on the company’s website and in multiple social
media channels.
April 2017
27. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Elco Motor Yachts
Consumer Lifestyle – Media Relations – PR
Situation
Increase marine and lifestyle media coverage of electric
boating benefits in a category dominated by traditional
boat motors.
Strategy
Adopted a “show and tell” approach leveraging the
brand’s footprint at consumer boat shows, fishing
tournaments and lakeside locations. Tapped into our
automotive lifestyle media network to reach editors
already familiar with the benefits of electric propulsion.
Used early coverage to create added opportunity within
marine media.
Success
Created extensive and consistent media coverage in both
marine industry and top tier national media, including
The Wall Street Journal, Robb Report and more.
April 2017
28. B R A N D W A R E
Copyright ® The Brandware Group Inc. 2017
All rights reserved
CASE STUDY
Air Gas Penguin Brand Dry Ice®
Category: Consumer Product
Strategy: Online Contest – PR
Situation
Inspire increased use of Penguin Brand Dry ice during the
company’s key Halloween selling season.
Strategy
Expand brand reach and increase entries in the annual
Halloween photo/video contest – the 5th annual campaign
we’ve managed for the client – by adding high-profile
celebrity guest judges and adding a targeted paid social
marketing campaign.
Success
Judges with high social reach, such as Netherworld’s Roy
Wooley, were the trick to the treat: entries increased by 30%
over the prior year and the brand saw a sales uptick of 18%
over previous years.
April 2017