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Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
The document discusses strategies for boosting sales through qualified traffic and conversion metrics, focusing on comparing online pay-per-click advertising to offline methods. It presents detailed performance metrics, such as conversion rates and costs per lead, emphasizing the advantages of online channels. Key performance indicators and the importance of technology in tracking results are also highlighted.
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Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
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- 9. • (alexander usercase scenario) personas.
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- 12. mark canavarro ceo cubicle officeenvironments q&a w/
- 13. mark canavarro ceo cubicle officeenvironments q&a w/
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- 37. • (alexander usercase scenario) who are your personas?
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- 44. what’s our website (phonecalls + email leads) conversion rate?
- 45. what’s our website (phonecalls + email leads)/visits conversion rate?
- 46. how does itcompare to the average? (~2%)
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- 103. well, no onereally
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- 122. Offline – Yellowpage ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
- 123. Offline – Yellowpage ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91
- 124. *Data retrieved fromactual office furniture dealers in metropolitan areas $310.00 $193.75 $290.63 $193.75 $172.22 $310.00 $357.69 $244.74 $221.43 $516.67 $422.73 $775.00 $310.00 $332.14 $49.39 $42.28 $51.32 $36.18 $49.02 $39.95 $46.62 $43.27 $53.18 $124.90 $110.84 $44.44 $86.35 $84.26 Cost Per Conversion Comparison
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- 128. why is thisimportant?
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- 142. <meta name=“description” content=“we havethe best office furniture in San Diego.”/>
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- 145. <meta name=“description” content=“we havethe best new cubicles in san diego.”/>
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- 165. paid search SEO payto play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
- 167. what’s our website (phonecalls + email leads)/visits conversion rate? what percentage of from search engines? your traffic comes (~70%)
- 168. what percentage of trafficis from search engines? what percentage of offline vs online? your budget is leads generated online are ~80% less expensive compared to offline
- 169. how does eachchannel’s cost per lead metric compare?
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- 172. technology Google Analytics (free)1 CallTracking (per number fee)2
- 173. key performance indicators visits(per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
- 174. visits (per trafficsource)1
- 175. phone calls (pertraffic source)2
- 176. dynamic phone numberinsertion
- 177. dynamic phone numberinsertion
- 179. dynamic phone numberinsertion
- 180. dynamic phone numberinsertion
- 182. email leads (pertraffic source)3
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- 189. what’s our website (phonecalls + email leads)/visits conversion rate?
- 190. key performance indicators visits(per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4
- 191. key performance indicators visits(per traffic source)1 email leads (per traffic source) phone calls (per traffic source) conversion rate 2 3 4 5 cost per lead
- 192. Offline – Yellowpage ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
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- 194. • (alexander usercase scenario) personas.
- 196. what’s our website (phonecalls + email leads)/visits conversion rate?
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- 200. paid search SEO payto play short term performance lots of real time data real time optimization resources vs. ad spend long term performance higher quality of traffic buying vs renting
- 201.
- 202. technology Google Analytics (free)1 CallTracking (per number fee)2
- 203. Offline – Yellowpage ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising Advertising Spend Over 14 Months Offline Online Total Cost $65,100.00 Total Cost $22,159.04 Total Leads 229 Total Leads 411 Conversion Rate N/A Conversion Rate 4.53% Cost per Lead $284.28Cost per Lead $53.91 cost per lead5
- 204. mark canavarro ceo cubicle officeenvironments q&a w/
- 205.