Ohio State University hosted an International Business Case Analysis Challenge in 2009. The case was on a UK based company called Texthelp Systems. This presentation is on how Texthelp can expand into the US market.

1. 1 XXXXXXXXXXXXXXXXXXXXX Jason Kirby | Scott Shuffield| Travis Lynk | Perry Mok

2. Company Overview Strong Focus on Technology Strong Presence in Sound Financial Position United Kingdom To Expand Operations Overseas Research and Development

3. Current Product Offerings Award - Winning Program Helps patients with Dyslexia to read Tracks progress of patient Identify areas to improve Feeds back to Texthelp Systems for R&D Established in 2003 Text to Speech Available to e-Government Makes internet more accessible

4. How does it transfer success in UK to USA? Success in United Kingdom International expansion to achieve scale Where to expand??

5. Country Selection USA Australia Canada High School Drop - Out Rate Internet Usage Population with disabilities

6. Country of Expansion: USA Success in United Kingdom International expansion to achieve scale Where to expand?? USA Entering the US market will Texthelp Systems to become more profitable, achieve scale and help more people

7. Penetrating into the US market Expansion in USA Entry into US market Create Awareness Increase Sales Ausgangs-position Stage 3 Stage 2 Stage 1

8. Balancing between AT and Education Create Awareness Increase Sales Product Range Assistive Technology Education

9. Initial focus on Assistive Technology Create Awareness Increase Sales Product Range Education Why? Fall back on core competency 3 or 4 major competitors in Education Focus on a niche market, initially Go into education once market presence established Assistive Technology

10. Working with Non-Profit Organizations Strategic Alliances with Non Profit Organizations Over 500,000 paying members 13,000 members AIM: Create Awareness and integrate into market 100,000 members Over 50 corporate / non-profit partners & supporters

11. Reasons why disabled people surf the internet Why Disabled People use the Internet Creating demand for the product Sending Emails Searching for Information Top 5 Reasons Check Sport Scores Read the News Check the Weather

12. Process of Interaction

13. Top websites

14. Result of awareness period

15. Increasing Sales Create Awareness Increase Sales Finally, when the

16. Government

17. Corporations

18. Corporations

19. End result of strategy

20. Maintaining CA

21. Online Marketing Strategy

22. Financials

23. Timeline

24. Conclusion