Tumblr Competitive Analysis
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Tumblr is a mini-blogging service that allows easy sharing of media. Its main competitors include classical blogging platforms like Wordpress and Blogger, microblogging sites like Twitter, and other "tumblelogging" sites like Soap.io and Publr.com that have similar features to Tumblr. Tumblr has competitive advantages over these alternatives through its simplicity, customizability, active community, and support for collaborative posting and embedded media. The document proposes several business development ideas for Tumblr to generate revenues, such as advertising, third-party applications, premium services, and mobile or ecommerce offerings.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Tumblr Competitive Analysis
- 1. Tumblr competitive analysis Luis Álvarez Cuevas M.Sc. Telecommunications Engineer
- 2. Index • What is Tumblr • Competitors • Classical Blogging • Microblogging • Social Networks • Tumblelogging • Competitive advantages • Business development ideas
- 3. What is Tumblr? • Mini-blogging service that allows sharing media files in an easy way • Big growing perspective Stats about monthly global page-views
- 4. Competitors: blog platforms Wordpress, blogger • Classical approach to blogging • Requires a big starting effort • Difficult to maintain
- 5. Competitors: Microblogging Twitter, Plurk, Identi.ca • Very short information • No possibility of media contents • Not collaborative
- 6. Competitors: Tumblelogging Soap. io – Publr.com – Zooloo.com • Same features than Tumblr • Comunity not yet defined • Worse Interface
- 7. Competitors: comparison chart Tumblr Twitter Wordpress Blogger Plurk Posterous Facebook Identi.ca Characters Limitation No Yes No No Yes No No Yes Media contents embedded Yes No Yes Yes No Yes Yes No Posting comments Yes No Yes Yes No Yes Yes No Customization High Poor High High Poor Poor Poor High Premium Services No No No No No No No No Alexa Ranking links in 16830 681415 497333 430891 13325 7984 776492 11122
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