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Tumblr’s Competitive Analysis Paris, 28 th  March 2010 Felipe Fernandez Aramburu
Agenda ,[object Object],[object Object],[object Object],[object Object]
What is Tumblr? ,[object Object],[object Object],[object Object],[object Object],[object Object],From 170,000 users in January 2008 to over 4 million publishers in March 2010 13 themes to choose from. Designed by artists and ranging from $9 to $49 Top place of the Directory from $9
Agenda ,[object Object],[object Object],[object Object],[object Object]
WordPress / Blogger acebook ,[object Object],[object Object],[object Object],[object Object],Posterous.com / Scapblog.com / Formspring.me ,[object Object],[object Object],[object Object],Main competitor’s analysis ,[object Object],[object Object],[object Object],[object Object],Youare.com /  Twitter  /  Plurk.com / Identi.ca /  Zooloo.com / Publr.com / Soup.io ,[object Object],[object Object],[object Object],[object Object],1) 2) 3) 4)
Agenda ,[object Object],[object Object],[object Object],[object Object]
Tumblr’s Competitive Advantages Simplicity + Active Community The simplicity is the base on which Tumblr’s success has grew Superior design + sense of ownership Maintaining this sense of ownership is one of Tumblr’s biggest challenges Posting has never been so easy Post through SMS, via iPhone, Blackberry or even call us and record your posting Easy to use Directory Find and “follow” themes that interest you faster than ever
Agenda ,[object Object],[object Object],[object Object],[object Object]
Business Development Ideas Tumblr’s next step ,[object Object],[object Object],Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object],Premium Services
[object Object]
Tumblr’s Competitive Analysis Paris, 28 th  March 2010 Felipe Fernandez Aramburu

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Tumblr's Competitive Analysis

  • 1. Tumblr’s Competitive Analysis Paris, 28 th March 2010 Felipe Fernandez Aramburu
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  • 7. Tumblr’s Competitive Advantages Simplicity + Active Community The simplicity is the base on which Tumblr’s success has grew Superior design + sense of ownership Maintaining this sense of ownership is one of Tumblr’s biggest challenges Posting has never been so easy Post through SMS, via iPhone, Blackberry or even call us and record your posting Easy to use Directory Find and “follow” themes that interest you faster than ever
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  • 11. Tumblr’s Competitive Analysis Paris, 28 th March 2010 Felipe Fernandez Aramburu

Editor's Notes

  1. LIS-179025080725
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