exhuma plot and synopsis from the exhuma movie.pptx
Intu company research
1. Lydia Cooke Research
Intu Company – Who are they, What is There Purpose?
- Intu owns a number of successful shopping centres across the UK that are located in
popular areas.
- UK's first multichannel transactional shopping centre.
- Attracting over 4000 people, from overseas also.
Advertising Intu Trafford Centre, What to mention and point out
- Christmas Light Switch on 1st December, Michelle Keegan guest star and also Little
Mix performance, and also famous comedian Keith Lemon.
- The choice of retail shops, mention most successful such as Topshop/Selfridges/John
Lewis and the selection of Restaurants such as TGI Fridays, La Tasca’s and Tampopo.
- Free entry, starts at 6.30pm ends at 8.30pm
- Location of the Trafford Centre.
- 30 seconds (radio advert duration)
What could attract my target audience to go to the Christmas light switch on,
from the information my advert provides?
- The most fashionable/trending shops such as Selfridges, Victoria’s Secret.
- The cinema, what latest films are available to watch.
- The restaurants and fast food places available.
- The opening times, retail shops shut at 10pm.
- The special guests that are starting the Christmas light switch on itself.
