Tuesday 14.00 nicole miller b38 sustainable brands july2014
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Tuesday 14.00 nicole miller b38 sustainable brands july2014
- 1. Biomimicry.net | AskNature.org Biomimicry building resilient and sustainable companies Sustainable Brands Corporate Member Meeting July 2014
- 2. Biomimicry identifies solutions used by natural organisms to create breakthrough products and processes
- 3. Represent US $300 billion, $1 trillion Global GDP by 2025 Fermanian Business & Economic Institute at Point Loma Nazarene University
- 6. 2- Process 3- Systems 3 Levels of Biomimicry 1- Form
- 7. Biomimicry.net | AskNature.org Biomimicry DesignLens
- 8. Biomimicry.net | AskNature.org (Re)Connect: Discovery of Life’s Genius
- 9. Biomimicry.net | AskNature.org Ethos: Deep desire to fit in on Earth
- 10. Biomimicry.net | AskNature.org Emulate: Bio-inspired Innovation
- 11. Biomimicry.net | AskNature.org BIOMIMICRY THINKING Biomimicry DesignLens
- 12. Biomimicry.net | AskNature.org Design to Biology Biology to Design
- 13. Biomimicry.net | AskNature.org Design Lessons from Nature LIFE’S PRINCIPLES
- 15. Biomimicry.net | AskNature.orgBiomimicry.net | AskNature.org EXAMPLES TANGIBLE OUTCOMES
- 16. Biomimicry.net | AskNature.org Tubercle TechnologyWhalePower Image: WhalePower Corporation | Envira-North “Altra Air”” HVLS Fan
- 17. Biomimicry.net | AskNature.org PureBondColumbia Forest Products
- 19. Biomimicry.net | AskNature.org Khed SEZ, India Image: Wikimedia | JanSuchy
- 20. Biomimicry.net | AskNature.org Intangible Outcomes
- 21. Biomimicry.net | AskNature.org Dissolving silos w/ cross discipline teams
- 22. Biomimicry.net | AskNature.org Change of mindset New solutions
- 23. Biomimicry.net | AskNature.org System Perspective Change of Mindset
- 24. Biomimicry.net | AskNature.org Employee engagement New approach to design
- 25. Biomimicry.net | AskNature.org Employee engagement Change of mindset/language Systems based thinking
- 26. Biomimicry.net | AskNature.org Expanded solution space
- 27. Biomimicry.net | AskNature.org Employee engagement New design approach New partnerships
- 28. Biomimicry.net | AskNature.org Biomimicry DesignLens
Editor's Notes
- Thank you to Sustainable Brands and 3M for hosting and inviting me to be part of this event. I’m thrilled to be here to today to participate in this conversation about to share more biomimicry. I know we’ve worked with a handful of the companies that are in the room, but how many have heard of biomimicry? Biological intelligence to help companies create new products and processes, and we also provide training to help companies internally practice and effectively implement biomimicry In full disclose I am not a biologist, I am one of a few at our organization that is not. My background is in manufacturing and global trade, so the lens I bring to the organization is one rooted in business. I focus a lot of my efforts on helping companies identify the right entry point and opportunities to most effectively integrate biomimicry, but also to understand the value of biomimicry. I am going to share some of the examples of biomimicry, looking at both tangible and intangible outcomes companies experience. For background and context I am going to share a brief intro biomimicry and the framework that Biomimicry 3.8 has developed to support companies in realizing innovation inspired by nature.
- In its simplest form it is imitating life, but the practice of biomimicry is less straight forward and solutions can take time to develop… but it is VERY REAL Hedgehog Coral Reef Snails Mouse Embryo Mushroom Kangaroo with Joey
- In 2010 the Fermanian Institute at Point Loma University in SD, in partnership with the SDZ, produced a report illustrating biomimicry as an Economic Game Changer. The report concluded that in 2015 biomimicry could represent $300 billion annually of U.S. GDP, and $1.0 trillion of global GDP Natural capital costs
- It’s no longer just academic studies and scientific journals talking biomimicry and its impacts -> Forbes, CNN Money, Fast Company, WIRED are just a few examples of main stream media that have featured biomimicry as a innovation game changer
- And companies are taking note… Each company is unique in their motivation and approach to biomimicry, but the companies that are most successful and yield the greatest returns from biomimicry are those that understand the intersection of sustainability and innovation and practice biomimicry within that space. These are just a few examples of companies we have worked with and those looking to biomimicry for innovative solutions. Multiple industry
- To fully realize the opportunity and success of biomimicry it’s important to understand there are actually 3 levels of biomimicry. The first level of biomimicry is the mimicking of natural form- mimic the design or of a single organism or function in nature Natural process- how something is made, often here we are mimicking nature’s chemistry Natural ecosystem- mimicking the function of entire ecosystem, understanding that all functions and organisms are intertwined and play an important role to keep its ecosystem functioning at it peak performance If we look at all three levels—natural form, natural process, and natural system—we are able to begin to do what all well-adapted organisms have learned to do, which is create conditions conducive to life. Better understand the systemic implications of our actions Learn how to apply inherently sustainable and resilient design. (photos) Calla lily Bur Photosynthesis Firefly Marsh ecosystem Forest ecosystem
- For background, successful biomimicry also embodies three interconnected, but unique elements. It’s important to recognize that biomimicry differs from bio-inspired design by the inclusion of each element. Each element is a potential entry point, but all three together describe the experience and the approach that we take.
- (re)connect is about regaining the understanding and recognition that people and nature are actually deeply intertwined. There is no “us” and “them.” We are nature.
- ethos is our ethics, our intentions for why we practice biomimicry. At B3.8 we have cultivated an ethos about how to consult nature, and perhaps most importantly, why we should consult nature.
- We changed the wastewater management strategy at Khed from one centralized system for 2 million people to several decentralized, diverse systems (shown in middle image) because of the application of resilience to the system selection criteria. It was also more feasible for the client because it was easier to phase in the costs over the course of several years, rather than having to front enough $ for the system for the entire city before they could sell/lease the first piece of real estate. Shown: picture of Khed Master Plan, wastewater treatment facility.
- Those were all the classic examples of the product and process design that embody the emulate element of biomimicry… but what about the intangible outcomes?
- Colgate Palmolive so silo-ed in their research process, we insisted on bringing different departments together -> hugely beneficial, gave permission to have conversations. Previously No built in cross fertilization, biomimicry mandates to accomplish goals. Bridge communication
- packaging project, such narrow perimeters for where a solutions needs to be, nature can’t help, but try anyway, found one strategy to fit in box, 2 didn’t fit in box but so cool couldn’t pass up. 3 patent
- P&G asked B3.8 help solve challenge, not specific solution for challenge, but understand why their pathway for past 10years failed
- Nature walks to de-stress Workshop feedback -> new thinking approach inspired designers in a way they had yet to cultivate Introduced biology into their design library, and it become most popular section, yielding new design innovation as a result
- Employee engagement - biomimicry Fun, creative expansive problem solving, it’s meaningful, engaged in project are that much more excited about coming to work. changing of language, 100% sports metaphors, 50% nature metaphors, think more systems based innovative thinking and new frameworks -> systems, holistic, scoping forcing to ask different questions, Medronic, delaying retirement, ex
- 3 days workshop w/ goal of 1 project out of the 3 days, but ended up with 9. i.e. transforming manufacturing process to save Millions gallons of water… new research into new technology