The document discusses strategies for fundraising and engagement with diverse Latino communities, highlighting opportunities to tap into unrealized fundraising potential and the importance of authentic leadership that goes beyond tokenism. It provides an overview of case studies of successful Latino fundraising efforts and outlines values, principles, and profiles to effectively engage different Latino groups through community-focused and culturally relevant approaches.
The New Philanthropists: Fundraising with Diverse Communities_Association of ...Mando Rayo
Session Description: The face of philanthropy is changing. The New Philanthropists are innovative, creative, and multi-generational; they have strong cultural identities, and they are ready to invest in causes, issues and nonprofit organizations. They are the future workforce, consumers and community leaders of Texas. According to Selig Center/Multicultural Economy Report, Hispanic/Latino ($181 billion), African-American ($72 billion), and Asian ($34 billion) buying power is well over $287 billion combined, creating a wealth of fundraising opportunities for organizations throughout Texas. In order for nonprofit organizations to remain relevant with these diverse populations, they need to understand, engage and create relationships with these communities. Learn ways to create meaningful relationships with the New Philanthropists. Gain greater understanding of their motivations, culture and giving patterns, while learning to identify influencers (individuals and groups), opportunities and barriers.
Latinitas is a nonprofit dedicated to empowering Latina youth through media and technology. As a highly volunteer-driven organization, we are recruiting women leaders to serve as mentors and help organize empowering programs for young Latinas. For more information, visit www.LasLatinitas.com.
The New Philanthropists: Fundraising with Diverse Communities_Association of ...Mando Rayo
Session Description: The face of philanthropy is changing. The New Philanthropists are innovative, creative, and multi-generational; they have strong cultural identities, and they are ready to invest in causes, issues and nonprofit organizations. They are the future workforce, consumers and community leaders of Texas. According to Selig Center/Multicultural Economy Report, Hispanic/Latino ($181 billion), African-American ($72 billion), and Asian ($34 billion) buying power is well over $287 billion combined, creating a wealth of fundraising opportunities for organizations throughout Texas. In order for nonprofit organizations to remain relevant with these diverse populations, they need to understand, engage and create relationships with these communities. Learn ways to create meaningful relationships with the New Philanthropists. Gain greater understanding of their motivations, culture and giving patterns, while learning to identify influencers (individuals and groups), opportunities and barriers.
Latinitas is a nonprofit dedicated to empowering Latina youth through media and technology. As a highly volunteer-driven organization, we are recruiting women leaders to serve as mentors and help organize empowering programs for young Latinas. For more information, visit www.LasLatinitas.com.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
How to Tap into the Latino Market in a Down EconomyVIA
According to recent U.S. surveys, Latinos are projected to become the largest ethnic group by 2011. Additionally, it is said that the Latino market is set to have purchasing power of over $450 billion per year. Understanding this market and communicating in a culturally sensitive manner is key.
viaLanguage’s latest webinar, How to Tap into the Latino Market in a Down Economy : Tips for Managing Outreach and Communication, will provide best practices for managing your communications in today’s environment and how to ensure authenticity and create community connection.
March of Dimes and Bixal - Using social media to deliver health messagesbixal
Through the March of Dimes Hispanic Outreach efforts, millions of women and their families from around the world can actively participate in their own health decisions by gathering information, receiving answers to often complicated and difficult questions and getting support from other community members who are in similar situations. Social media has expanded the way we communicate with our audience. Through an integrated Spanish language presence online, the March of Dimes maximizes outreach and engagement across audiences and media. It provides bilingual access to the Pregnancy & Newborn Health Education Center through which women have received answers to over 23,000 personal questions in 2011. The Spanish-only website, nacersano.org, had over 7 million unique visitors in 2011 and its blog had an average of 1,650 views per day.
In this session you’ll learn how the March of Dimes uses the web and social media to deliver solid health information that meets the needs of Hispanic women, reinforces positive behavior and furthers its mission to improve the health of all babies. March of Dimes has developed a unique and culturally-tailored presence to engage, educate and inform their specific segment of the Hispanic community. From culturally-relevant imagery and content focused on the specific needs of its audience to using social media to engage Latinas and answer their questions, the March of Dimes is a useful case study for other nonprofits (and even for profits) on how to reach and serve this dynamic and diverse audience.
In this session you will learn:
How nonprofits can use social media to promote their mission and increase awareness within their Hispanic community?
How to identify key issues and/or messages that are relevant to the Hispanic community and will help create conversation.
Why high-quality content focused on the needs of your Hispanic audience is important?
How does the March of Dimes plan to continue building on its successful experience?
Bienven Bienvenidos! Engaging Latino Audiences and Building Cross-Cultural Br...West Muse
This session addresses the importance of creating new relationships and patterns of visitation and support for museums, applicable to any targeted constituency. Speakers share stories of bringing diverse visitors together for cross-cultural dialogue. Their strategies for engaging the Latino community can serve as guidelines for incorporating diversity into strategic planning, professional development, communication tools, and public programs.
Moderator: Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art
Presenters:
Gail Anderson, President, Gail Anderson & Associates
Salvador Acevedo, Principal, Contemporanea
Gabriela Martínez, Curator of Education, Museum of Latin American Art, Long Beach
Claire Muñoz, Director, E.L. Cord Museum School, Nevada Museum of Art
Social Media & Technology in Ministry: A Latino/a ApproachSamuel Robles Jr.
This is a workshop I put together for Hispanic/Latino(a) pastors and leaders. Most of the information that exists about social media is euro-centric, and not much exists about its value in ministry. This is an approach to social media in the Hispanic context, and serves as a "conversation-starter" for its potential in ministry.
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
Zandra Zuno, SVP at GolinHarris and practice leader of the agency's multicultural practice, presented an All-Markets Strategy at the Boy Scouts of America NextConnect 'll National Marketing Conference.
The presentation covers:
- The importance of an "All-Markets" strategy
- Insights as to how corporate america is developing its strategies
- 5 things to do at the local council level using the resources Scouting has available
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
How to Tap into the Latino Market in a Down EconomyVIA
According to recent U.S. surveys, Latinos are projected to become the largest ethnic group by 2011. Additionally, it is said that the Latino market is set to have purchasing power of over $450 billion per year. Understanding this market and communicating in a culturally sensitive manner is key.
viaLanguage’s latest webinar, How to Tap into the Latino Market in a Down Economy : Tips for Managing Outreach and Communication, will provide best practices for managing your communications in today’s environment and how to ensure authenticity and create community connection.
March of Dimes and Bixal - Using social media to deliver health messagesbixal
Through the March of Dimes Hispanic Outreach efforts, millions of women and their families from around the world can actively participate in their own health decisions by gathering information, receiving answers to often complicated and difficult questions and getting support from other community members who are in similar situations. Social media has expanded the way we communicate with our audience. Through an integrated Spanish language presence online, the March of Dimes maximizes outreach and engagement across audiences and media. It provides bilingual access to the Pregnancy & Newborn Health Education Center through which women have received answers to over 23,000 personal questions in 2011. The Spanish-only website, nacersano.org, had over 7 million unique visitors in 2011 and its blog had an average of 1,650 views per day.
In this session you’ll learn how the March of Dimes uses the web and social media to deliver solid health information that meets the needs of Hispanic women, reinforces positive behavior and furthers its mission to improve the health of all babies. March of Dimes has developed a unique and culturally-tailored presence to engage, educate and inform their specific segment of the Hispanic community. From culturally-relevant imagery and content focused on the specific needs of its audience to using social media to engage Latinas and answer their questions, the March of Dimes is a useful case study for other nonprofits (and even for profits) on how to reach and serve this dynamic and diverse audience.
In this session you will learn:
How nonprofits can use social media to promote their mission and increase awareness within their Hispanic community?
How to identify key issues and/or messages that are relevant to the Hispanic community and will help create conversation.
Why high-quality content focused on the needs of your Hispanic audience is important?
How does the March of Dimes plan to continue building on its successful experience?
Bienven Bienvenidos! Engaging Latino Audiences and Building Cross-Cultural Br...West Muse
This session addresses the importance of creating new relationships and patterns of visitation and support for museums, applicable to any targeted constituency. Speakers share stories of bringing diverse visitors together for cross-cultural dialogue. Their strategies for engaging the Latino community can serve as guidelines for incorporating diversity into strategic planning, professional development, communication tools, and public programs.
Moderator: Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art
Presenters:
Gail Anderson, President, Gail Anderson & Associates
Salvador Acevedo, Principal, Contemporanea
Gabriela Martínez, Curator of Education, Museum of Latin American Art, Long Beach
Claire Muñoz, Director, E.L. Cord Museum School, Nevada Museum of Art
Social Media & Technology in Ministry: A Latino/a ApproachSamuel Robles Jr.
This is a workshop I put together for Hispanic/Latino(a) pastors and leaders. Most of the information that exists about social media is euro-centric, and not much exists about its value in ministry. This is an approach to social media in the Hispanic context, and serves as a "conversation-starter" for its potential in ministry.
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
Zandra Zuno, SVP at GolinHarris and practice leader of the agency's multicultural practice, presented an All-Markets Strategy at the Boy Scouts of America NextConnect 'll National Marketing Conference.
The presentation covers:
- The importance of an "All-Markets" strategy
- Insights as to how corporate america is developing its strategies
- 5 things to do at the local council level using the resources Scouting has available
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2024 is the point of certainty. Forecast of UIF experts
The New Philanthropists: Fundraising with Diverse Communities
1. latino marketing & communications
The New Philanthropists: 1105 North Lamar
Austin, Texas 78703
Fundraising with v/f (512) 501-4971
site: www.cultural-strategies.com
blog: www.hispanictrending.net
Diverse Communities
9. culturalstrategies
The
Opportunity!
Authen0c
Leadership
that
goes
beyond
tokenism
Fundraising
Opportuni0es
that
have
gone
un-‐tapped
Increased
Awareness
to
and
relevance
in
a
growing
mul0cultural
Texas
11. culturalstrategies
H-E-B workers pledge $1 million to United Way
Employees from 54 H-E-B stores in Central Texas counties
pledged more than $1 million to the annual United Way Capital
Area campaign.
Radio listeners raise $160K for Dell children’s hospital
Dell’s Children’s Medical Center raises $160,000 with a
partnership with Border Media stations La Ley, 98.9 FM, and
Digital 92.5
Hispanic Giving Circle, FuturoFund Austin raises $125,000
FuturoFund Austin, a Latino giving circle is a collective effort to
engage the Hispanic community through philanthropy and
leadership. Over the last two years, Futuro Fund has raised
$125,000.
13. culturalstrategies
Values
• Authenticity – Being true to yourself
and to your community; commitment
to your character.
• Innovation – Always learning; being
creative and finding new solutions to
problems.
• Collaboration – Bringing people
together; working together for the
common good.
14. culturalstrategies
AUTHENTICITY
Being true to yourself and to your
community; commitment to your
character.
Essential elements
• Engage with honesty
• Let words and actions reflect the
reality of others
• Genuinely listen to the community
• Have the community’s best interest at
heart
• Seek to understand
• Walk the talk
15. culturalstrategies
INNOVATION
Always learning; being creative and
finding new solutions to problems.
Essential elements
• More than thinking out of the box
• Be inclusive
• Be relevant
• Be culturally aware
• Fill the void
• Connect the dots
• Understand the big picture and the
small picture
• 99% perspiration and 1% inspiration
16. culturalstrategies
COLLABORATION
Bringing people together; working
together for the common good..
Essential elements
• Know and understand the community
landscape
• Understand the strengths and
challenges of the community
• Know the people invested in the issues
• Know the formal/informal and thought
leaders
• Seek to collaborate rather than
compete; to enhance rather than
reinvent.
17. culturalstrategies
Principles
Engage - Share your experience. Discuss viewpoints.
Respect others.
Educate - Learn the issues. Acquire new skills. Know your
community.
Volunteer - Give an hour. Give a Saturday. Give your best.
Advocate - Champion a cause. Stay informed. Raise
Awareness. Find your voice.
Give - Research. Understand. Invest.
Lead - Influence others. Open doors. Create systemic
change.
18. culturalstrategies
Think you KNOW what your donors think?
How about asking them.
Focus Groups Don’t Lie
Celeste Guzman Mendoza
Chief Development Officer
University of Texas Press
19. culturalstrategies
Latino Engagement Framework
• Latino Engagement is a process of
building community, relationships, & trust
with Latino communities.
• Latino Engagement utilizes authentic
engagement strategies that create
advocates for people, neighborhoods &
issues within communities.
• It is an inclusive, innovative & culturally
relevant approach that informs, educates,
engages & strengthens communities.
• 4 T’s: Time, Talent, Treasure and Trust
20. culturalstrategies
Doors
Activities
Family Family
Ayuda al
Culture School Church
Projimo
Faith Work
21. culturalstrategies
Latino Profiles
• Tribes
• Social groups
• Natural
• Associate with like-minded and/or
people we feel comfortable with
• Professional and personal
• Families
• In-person and online
23. culturalstrategies
Latino Profiles: Tejanos
• History
• Community connectedness
• Rally around Tejano heritage and
music
• Acknowledgement
24. culturalstrategies
Latino Profiles: Immigrants
• Rely on family for personal and
business matters
• Church
• Traditional entrepreneurs
• Trust in fewer individuals/groups
• Word of mouth
• Trust Spanish Media
26. culturalstrategies
Latino Profiles:
Jessika Duarte-Gomez
• Born in Venezuela, Jessika
has made the US her home
since she was ten, allowing
her to develop a bicultural
identity that goes beyond just
easily shifting from English to
Español.
• Listens to NPR and loves The
Daily Show
• Cultural Anthropologists and
cares about clients and
nonprofits
27. culturalstrategies
Latino Profiles:
Paulina Artieda
• Made a career out of her passion,
creativity
• Explores different cultures
• Listens to everything from hip-hop to
Spanish alternative
• Creates her own trends
• Reads biographies and Gabriel García
Márquez
• Tweets and listens to Radio Arte
• Loves a bargain but doesn't mind
indulging on price when the quality is
there
• Trilingual - English, Spanish and
Spanglish
28. culturalstrategies
Engagement Strategies
– Start Today!
– Connect with the culture.
– Build relationships.
– Be a resource.
– Understand your market.
– Make your organizational brand multicultural friendly.
– Go to the people.
– Be committed.
29. culturalstrategies
Resources
Latino Philanthropy Literature Review
http://www.philanthropy.org/programs/literature_reviews/latino_lit_review.pdf
A comprehensive look at Latino philanthropy in the U.S., that includes historical
information about some of the major Latino communities in the U.S., reasons
Latinos give to nonprofit organizations, and a list of some of the nonprofits that
receive the most funding from Latinos.
Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation
http://www.cof.org/files/Documents/Publications/Cultures_of_Caring/latino.pdf
ORGANIZATIONS DEDICATED TO THE STUDY AND ENHANCEMENT OF LATINO
PHILANTHROPY
Hispanics in Philanthropy Online
http://www.hiponline.org/home/about+hip
National Latino Funds Alliance
http://www.hispanicfederation.org/index.php?
option=com_content&view=article&id=42&Itemid=75