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Audiobooks	
  Reinvented



Bardowl	
  Funding	
  -­	
  So	
  Far	
  So	
  Good
                                   Chris	
  Book
                             BEN	
  Tech	
  Startup	
  School
                         Thursday	
  20th	
  October	
  	
  2011
                              Bath	
  Innovation	
  Centre

                                      Confidential ©2011 Bardowl Limited
Who	
  is	
  this	
  bloke?

   @bookmeister




http://p0wer0f1.com
We	
  raised	
  
 £70,000	
  
  from	
  a	
  
  single	
  
   Angel
In	
  the	
  Equity	
  Gap
  Initially	
  trying	
  to	
  raise	
  
          £200,000

-­	
  Angel
-­	
  Super	
  Angel
-­	
  Accellerators
-­	
  Incubators	
  
-­	
  Seed	
  Funds
-­	
  Various	
  “Advisors”
-­	
  Venture	
  Capital	
  Funds
Sources	
  of	
  Government	
  Money
                   SWRDA	
  
                  Deserved	
  to	
  
                      Die

                       Recent	
  
                IC	
  Tomorrow	
  
                  experience
 5	
  things
1.	
  Content	
  business
2.	
  Luggage
3.	
  Help
4.	
  Team
5.	
  Keep	
  Talking
1.	
  We	
  need	
  
   content	
  
       from	
  
      others
2.	
  Don’t	
  
leave	
  your	
  
luggage	
  at	
  
  the	
  VC.
3.	
  There	
  is	
  loads	
  of	
  help	
  out	
  there

                               -­	
  Other	
  start	
  ups
                               	
  -­	
  Innovation	
  Centre
                               -­	
  BEN
                               -­	
  SETSquared
                               -­	
  Financial	
  Advisors
                               -­	
  Random	
  people
                               -­	
  Audiobooks	
  	
  	
  ;)
3	
  and	
  a	
  bit.	
  	
  	
  Business	
  plans	
  are	
  all	
  lies


                                  “You	
   and	
   I	
   both	
   know	
   that	
   you	
  
                                    don’t	
  know	
  when	
  your	
  product	
  
                                    will	
   ship,	
   who	
   will	
   buy	
   it	
   and	
  
                                    how	
   much	
   they	
   will	
   pay,	
   but	
  
                                    you	
   can’t	
   state	
   that	
   in	
   the	
  
                                    business	
   plan.	
   So	
   write	
   it	
   as	
   if	
  
                                    you	
   know	
   exactly	
   what	
   the	
  
                                    future	
  holds…”

                                  Guy	
  Kawasaki.	
  
                                  The	
  Art	
  of	
  the	
  Start.	
  
                                  2004.	
  PORTFOLIO.
4.Team
                                   Neil	
  Chapman
                                   CTO,	
  Co-­‐founder
                                   Orange,	
  Aepona,	
  BSkyB




Rob	
  Shreeve                                            Mark	
  McCallum
Non-­‐Executive	
  Director                               Random	
  House,	
  Pearson,
One	
  Alfred	
  Place,	
                                 Bertelsmann,	
  Publishing
Virgin	
  Publishing,	
  EU	
  Smart                      	
  consultant


David	
  Sykes                                            Laura	
  Kalbag
Non-­‐Executive	
  Director                               Design	
  and	
  User	
  Experience
Operations	
  and	
  Finance                              Freelance	
  Designer
Business	
  Mentor,	
  Fundraising
5.	
  
Tell	
  everyone	
  
  about	
  your	
  
   idea	
  in	
  as	
  
  much	
  detail	
  
 as	
  they	
  allow	
  
         you
Raising	
  
money	
  takes	
  
  more	
  than	
  
twice	
  as	
  long	
  
as	
  you	
  think	
  
it	
  will	
  &	
  then	
  
  add	
  some.
Ups	
  
 and	
  
Downs

-­	
  plans	
  change	
  often
-­	
  take	
  whatever	
  you	
  
    can	
  get
-­	
  its	
  not	
  all	
  good	
  fun
       -­	
  The	
  3	
  D’s
Audiobooks	
  Reinvented




Thank	
  You

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TSS Fresh Finance Bath 20 October 2011 Chris Book, Bardowl

  • 1. Audiobooks  Reinvented Bardowl  Funding  -­  So  Far  So  Good Chris  Book BEN  Tech  Startup  School Thursday  20th  October    2011 Bath  Innovation  Centre Confidential ©2011 Bardowl Limited
  • 2. Who  is  this  bloke? @bookmeister http://p0wer0f1.com
  • 3.
  • 4.
  • 5. We  raised   £70,000   from  a   single   Angel
  • 6. In  the  Equity  Gap Initially  trying  to  raise   £200,000 -­  Angel -­  Super  Angel -­  Accellerators -­  Incubators   -­  Seed  Funds -­  Various  “Advisors” -­  Venture  Capital  Funds
  • 7. Sources  of  Government  Money SWRDA   Deserved  to   Die Recent   IC  Tomorrow   experience
  • 8.  5  things 1.  Content  business 2.  Luggage 3.  Help 4.  Team 5.  Keep  Talking
  • 9. 1.  We  need   content   from   others
  • 10. 2.  Don’t   leave  your   luggage  at   the  VC.
  • 11. 3.  There  is  loads  of  help  out  there -­  Other  start  ups  -­  Innovation  Centre -­  BEN -­  SETSquared -­  Financial  Advisors -­  Random  people -­  Audiobooks      ;)
  • 12. 3  and  a  bit.      Business  plans  are  all  lies “You   and   I   both   know   that   you   don’t  know  when  your  product   will   ship,   who   will   buy   it   and   how   much   they   will   pay,   but   you   can’t   state   that   in   the   business   plan.   So   write   it   as   if   you   know   exactly   what   the   future  holds…” Guy  Kawasaki.   The  Art  of  the  Start.   2004.  PORTFOLIO.
  • 13. 4.Team Neil  Chapman CTO,  Co-­‐founder Orange,  Aepona,  BSkyB Rob  Shreeve Mark  McCallum Non-­‐Executive  Director Random  House,  Pearson, One  Alfred  Place,   Bertelsmann,  Publishing Virgin  Publishing,  EU  Smart  consultant David  Sykes Laura  Kalbag Non-­‐Executive  Director Design  and  User  Experience Operations  and  Finance Freelance  Designer Business  Mentor,  Fundraising
  • 14. 5.   Tell  everyone   about  your   idea  in  as   much  detail   as  they  allow   you
  • 15.
  • 16. Raising   money  takes   more  than   twice  as  long   as  you  think   it  will  &  then   add  some.
  • 17. Ups   and   Downs -­  plans  change  often -­  take  whatever  you   can  get -­  its  not  all  good  fun -­  The  3  D’s