SlideShare a Scribd company logo
1
2
PROBLEM
To be able to share and post personal recipes. And to follow what
friends are posting
S O C I A L M E D I A
Users personal recipes gets
lost in social feed, only to be
seen by few.
S H A R I N G
No focused platform for users
to store and share personal
recipes with friends.
M E M O RY
Users unable to log or
remember all improvised
favorite recipes.
3
Users were motivated to
improvise recipes due to Diets
that they are currently
consuming. Such as Weight
loss, allergies, Health reasons
N O U R
U S E R 1
R E B E C C A
U S E R 2
A N D R E W
U S E R 3
Users had most popular use
with recipe sites such as
TASTY.COM. Reasons being,
that they were easily found on
social media, and inspired
Users usually tend to adapt
recipes to meet their needs,
however have a hard time
remembering how something
was created.
RESEARCH
Through User interviews, I was able to pin point components and features that I
would need to incorporate in this application
4
GOAL
To share recipes she created with
friends, and receive feedback, and to
be able to see and save recipes that
friends are making.
01
GOAL
To store all her favorite recipes and keep
track of recipes she’s created.
02
SAMMI LYNN
Employed full time, 25- 35 years old, often attends social events like friends BBQs or pot luck
parties. Health conscious, often improvises when cooking to meet her diet needs. Highly
creative. Lives an active life style
W H O S H E I S ?
Wants to share her recipes with friends without having to re-write them or struggle
to remember what it was she created. To feel a sense of belonging within her community of
friends. To receive praise or feedback on created recipes
M O T I VAT I O N
PA I N P O I N T S
Spends to much time on research for recipe inspiration. Can’t remember previously
cooked recipes that were improvised. Feels awkward bothering friends to send her their
recipes she liked.
5
iPhone APPLICATION
Best platform to solve the problem is by use of an iPhone application.
R E C I P E I N P U T
Take / post photos of
personal recipe and
input information
F R I E N D S
Follow friends recipes
that they are posting
FAV O R I T E S
Keep track and save
favorite recipes.
C O M M E N T
To be able to post and
receive feedback on
recipes
6
W I N S TO N S . C H U R C H I L L
t-spoon app

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tspoon_app_Ariella

  • 1. 1
  • 2. 2 PROBLEM To be able to share and post personal recipes. And to follow what friends are posting S O C I A L M E D I A Users personal recipes gets lost in social feed, only to be seen by few. S H A R I N G No focused platform for users to store and share personal recipes with friends. M E M O RY Users unable to log or remember all improvised favorite recipes.
  • 3. 3 Users were motivated to improvise recipes due to Diets that they are currently consuming. Such as Weight loss, allergies, Health reasons N O U R U S E R 1 R E B E C C A U S E R 2 A N D R E W U S E R 3 Users had most popular use with recipe sites such as TASTY.COM. Reasons being, that they were easily found on social media, and inspired Users usually tend to adapt recipes to meet their needs, however have a hard time remembering how something was created. RESEARCH Through User interviews, I was able to pin point components and features that I would need to incorporate in this application
  • 4. 4 GOAL To share recipes she created with friends, and receive feedback, and to be able to see and save recipes that friends are making. 01 GOAL To store all her favorite recipes and keep track of recipes she’s created. 02 SAMMI LYNN Employed full time, 25- 35 years old, often attends social events like friends BBQs or pot luck parties. Health conscious, often improvises when cooking to meet her diet needs. Highly creative. Lives an active life style W H O S H E I S ? Wants to share her recipes with friends without having to re-write them or struggle to remember what it was she created. To feel a sense of belonging within her community of friends. To receive praise or feedback on created recipes M O T I VAT I O N PA I N P O I N T S Spends to much time on research for recipe inspiration. Can’t remember previously cooked recipes that were improvised. Feels awkward bothering friends to send her their recipes she liked.
  • 5. 5 iPhone APPLICATION Best platform to solve the problem is by use of an iPhone application. R E C I P E I N P U T Take / post photos of personal recipe and input information F R I E N D S Follow friends recipes that they are posting FAV O R I T E S Keep track and save favorite recipes. C O M M E N T To be able to post and receive feedback on recipes
  • 6. 6 W I N S TO N S . C H U R C H I L L t-spoon app

Editor's Notes

  1. To change the image behind the Mock up. Select the layer - > Right Click -> Send to Back -> Delete the image -> Drag & Drop your Own Picture -> Send to Back (again)