Keynote lecture by Erik Schoppen at the MKB Ondernemers Congres (Positive Entrepreneurship), Oktober 26 2017.
In his lecture, neuroscience and behavioral researcher Erik Schoppen shows how trust works in our brain. What are the functions of trust? Trust is essential in making connections, empathy and leadership. But how do you build this trust? Which evolutionary mechanisms are behind trust, and how can you use this to change behavior in a positive way by employees and clients? How do you improve your brand communication using this mechanisms?
While COVID-19 has sparked the demand for life insurance, it has also exposed the operating model vulnerabilities in distribution, servicing, and customer retention. In a post-COVID, new-normal environment, insurers need to enhance their capabilities around advanced data management and focus on seamless and secure data sharing to provide superior CX and hyper-personalized offerings. Accelerated digitalization and faster go-to-market are vital to remaining competitive, and win-win partnerships with ecosystems are critical in the journey.
Read our Top Life Insurance Trends 2022 to explore the tactical and strategic initiatives carriers undertake to acquire competencies around customer centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future readiness.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
While COVID-19 has sparked the demand for life insurance, it has also exposed the operating model vulnerabilities in distribution, servicing, and customer retention. In a post-COVID, new-normal environment, insurers need to enhance their capabilities around advanced data management and focus on seamless and secure data sharing to provide superior CX and hyper-personalized offerings. Accelerated digitalization and faster go-to-market are vital to remaining competitive, and win-win partnerships with ecosystems are critical in the journey.
Read our Top Life Insurance Trends 2022 to explore the tactical and strategic initiatives carriers undertake to acquire competencies around customer centricity, product agility, intelligent processes, and an open ecosystem to ensure profitable growth and future readiness.
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Keynote Erik Schoppen - Waarom de emotie altijd wint in ons brein erik_schoppen
In deze lezing wordt u meegenomen in de werking van het menselijk brein en hoe ons leven grotendeels onbewust gestuurd wordt door onze oudere emotionele systemen.
Waar we in de geneeskunde een terugval naar een ongewenste conditie uit het verleden vaak zien als iets dat we liefdevol en vergevingsgezind moeten genezen, zien wie recidive nog vaak als een herhalingsconditie dat steeds zwaarder bestraft moet worden. Dit verschil van inzicht is ooit ontstaan omdat één orgaan en een bijbehorende zienswijze het verschil bepalen tussen deze condities; het menselijk brein en het idee van vrije wil. Een ziekte zien we liever als iets dat ons allemaal zomaar kan overkomen - we hebben er geen schuld aan, ook al leidt ongezond gedrag wellicht tot een grotere kans op ziekte. Een (mis)daad daarentegen, wordt door het publiek vaak gezien als bewust gekozen gedrag. Iets waar men dus ‘schuld’ aan kan hebben. Dat men handelt uit verkeerde motivaties en over de ‘vrije wil’ beschikt om het eigen gedrag te beïnvloeden. Maar is dat wel altijd zo? Inmiddels weten we dat het goed reguleren van emoties veel bepalender is voor ons gedrag dan we denken. Niet alleen voor het wel of niet ondernemen van acties, maar ook voor de verwerking na genomen acties. Ons brein handelt namelijk autonoom en emotioneel vanuit kortstondige motivaties en drijfveren.
De oudste delen van ons brein zijn al zo’n 500 miljoen jaar oud. Rond 250 miljoen jaar geleden ontstond het limbisch systeem, ook wel bekend als het emotionele brein, en verantwoordelijk voor onze driften, motivaties en overlevingsmechanismen. Pas een paar miljoen jaar geleden is de neocortex in de huidge vorm ontstaan, het enige deel in ons brein dat sterke drijfveren en impulsen kan onderdrukken. Dit deel is verantwoordelijk voor het kunnen overzien van consequenties en het veilig kunnen plannen van acties op de lange termijn. Dit deel zorgt er ook voor dat we in de regel geen sociaal-onwenselijk gedrag vertonen. Maar omdat de neocortex bij de mens pas zo’n 250 duizend jaar geleden is uitgegroeid tot wat het nu is, is dit nieuwe deel helaas niet altijd de baas - het heeft letterlijk moeite om de oudere en snellere systemen bij te houden. Daarom vallen we vaak weer terug op onze automatismen en al dan niet slechte gewoonten. Dit terugvallen komt door de slechte aansluiting tussen deze systemen van denken en handelen in ons brein. Zodra we stoppen om bewust iets te plannen of te beredeneren (systeem 2 dat veel rekenkracht, aandacht en moeite kost) vallen we automatisch terug in gedrag waar we ons slecht van bewust zijn (systeem 1 dat op routine draait en ons moeiteloos afgaat). Omdat we ons leven grotendeels draaien op deze 'autopilot' maken we vaak onbewuste (verkeerde) keuzes. Maar er zijn manieren om daar bewust mee om te gaan.
Meer informatie: http://www.erikschoppen.com
De Chemie van Geluk! - Lezing over de neurowetenschap en positieve psychologi...erik_schoppen
Erik Schoppen laat in zijn neurowetenschappelijke lezing 'De Chemie van Geluk' zien dat onze hersenen niet alleen
een fascinerende verzameling organische structuren zijn, maar ook de generator van onze geluksgevoelens. Deze lezing toont een tipje van de sluier over hoe deze structuren in ons brein werken en hoe deze kunnen bijdragen aan het verkrijgen van balans, welzijn en geluk.
Het brein, met 85 miljard neuronen een van de meest complexe structuren die we kennen, heeft de mogelijkheid om de eigenaar, als deze positief denkt en handelt, zich sociaal bewust is van anderen en vertrouwen heeft in de toekomst, te belonen met gevoelens van genot en geluk. Dit gevoel wordt veroorzaakt door de afgifte van stoffen die ook vrijkomen als je stimulerende middelen gebruikt. Aangezien deze stoffen al van nature in je brein zitten zou je dus zelf je eigen geluksgevoelens kunnen oproepen. Deze lichaamseigen signaalstoffen hebben verschillende evolutionaire functies, zo waarschuwen ze ons niet alleen voor gevaar of verschaffen ons genot, maar sturen ons ook op pro-sociaal gedrag.
De oudste delen van ons brein zijn al zo'n 500 miljoen jaar oud. Rond 250 miljoen jaar geleden ontstond het limbisch systeem, ook wel bekend als het emotionele brein, en verantwoordelijk voor onze driften, motivaties en overlevingsmechanismen. Als we het over 'subjective wellbeing' hebben - denk aan angsten, genot, geluksgevoelens of het 'brein in balans' - dan is dit deel met haar aansturende signaalstoffen (denk aan neurotransmitters en hormonen) cruciaal. Als laatste is evolutionair - in enkele miljoenen tot honderdduizenden jaren - de neocortex ontstaan. Deze buitenste laag van ons brein is verantwoordelijk voor de hogere cognitieve functies, waaronder taal en redeneren, associatief verbanden leggen of ergens aan (terug)denken - waardoor we ook verwachtingen in de toekomst kunnen voorspellen. In de lezing gaan we door alle lagen heen. We starten op fysiek (lichamelijk, gedragsmatig) niveau, gaan dan door naar emotioneel (limbisch, episodisch) en mentaal (corticaal, semantisch) niveau, en eindigen op transcendentaal (ideëel en holistisch) niveau.
The Persuasive Communication Model offers a convenient system that you can use to design mobile applications, websites, or social media campaigns. You can use the model when you are developing new products, trying to improve old ones, or seeking to identify the success principles that lay behind your competitors’ products.
When designing new technologies or fixing old ones, the model provides a checklist of persuasion principles that you can use to compare your design with scientifically validate influence principles. If you wish to understand what makes your competitors’ technology work, you cannot just copy their product. Rather, you can use the model to reverse engineer their persuasive architecture, and then adapt their persuasive architecture to your unique product and market.
This presentation does not include the Persuasive Design Cheat Sheet. Sign-up for my newsletter to be notified of the next public release: http://www.cugelman.com
Some of the science behind this presentation:
http://www.jmir.org/2011/1/e17/
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Keynote 'How an Overview Effect of our connections can contribute to reaching...erik_schoppen
How an Overview Effect of our connections can contribute to reaching social and sustainable goals.
In this lecture Erik Schoppen explains the analogy and connection between our brain and Earth through the neural, social and global network structures we have on this spaceship. Erik: 'We do not want our personal brain to be damaged, but why do we do this to the only home planet we have? The sphere that feeds us and lets us breathe (like our brain)? If we understand that our brain (and every living organism) is an inseparable part of this vulnerable planet, we would not pollute or destroy it.'
www.overviewsymposium.com
Erik Schoppen is a brand expert and behavioral/social neuroscientist, and co-author of the bestseller Strategic Brand Management (2015). As a PhD candidate/researcher, he is conducting research into sustainable trust-networks in the brain at the University of Groningen (Faculty of Social & Behavioral Sciences, Cognitive Neuroscience, Experimental Psychology). His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change (resulting in a higher trust in a sustainable future economy). He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future.
Smart Data Webinar: See Me, Feel Me, Touch Me, Heal Me - The Rise of the Cogn...DATAVERSITY
We are a long way from systems that “understand” people, but technologies to “recognize” emotions from word usage, voice characteristics, facial expressions, and gestures are here today and improving rapidly. Not far behind are technologies that allow systems to respond expressively with more appropriate tone and content - written and vocal - and relevant facial expressions on avatars and robots driven by brain-inspired models (not to be confused with neural networks).
This webinar will present an overview of emerging technologies and applications for the next generation of Perceptive Input and Expressive Output interfaces. Participants will learn about the state of the art today, and how to identify apps in their own environment that would be good candidates for enhanced interfaces.
As James Humes said, the art of communication is the language of leadership.Let 's get down to the nitty gritty of effective communication engineering.
Keynote presentation at our Magyar Telekom "AI for Everyone" conference in Budapest at 21st of March 2017.
You will find a the blog companion here: https://aistrategyblog.com/ which provides insights into how we humans perceive AI. Enjoy the read if you get there.
If you would like to have the presentation or have any questions please get in touch, don't be shy!
Why audience emotions matter, and how you can measure them with AI | Richard ...Stickyeyes
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.
This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.
Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital
Smart Data Webinar: Advances in Natural Language Processing I - UnderstandingDATAVERSITY
Natural Language Processing (NLP) – once on the frontier of AI as a research topic with maddeningly low accuracy – is rapidly becoming a requirement for mainstream consumer, enterprise, and public sector applications. Today, one can build a system that allows natural language text or speech input without knowing much more than a few API specs. From chatbots to search engine translation services to applications that scour social media posts looking for business opportunities or terror threats, Natural Language Understanding (NLU) is delivering value today.
In this webinar, we will cover the basics of NLU processing and knowledge representation, semantic analysis for text analytics, and recent advances in translation functionality driven by machine learning. Participants will learn how modern approaches have gone beyond counting words with statistical models to predicting speech the way people fill in sentences with context while listening. We will also present examples of commercially available NLP APIs to help participants experiment with NLP in their own applications right away.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Keynote Erik Schoppen - Waarom de emotie altijd wint in ons brein erik_schoppen
In deze lezing wordt u meegenomen in de werking van het menselijk brein en hoe ons leven grotendeels onbewust gestuurd wordt door onze oudere emotionele systemen.
Waar we in de geneeskunde een terugval naar een ongewenste conditie uit het verleden vaak zien als iets dat we liefdevol en vergevingsgezind moeten genezen, zien wie recidive nog vaak als een herhalingsconditie dat steeds zwaarder bestraft moet worden. Dit verschil van inzicht is ooit ontstaan omdat één orgaan en een bijbehorende zienswijze het verschil bepalen tussen deze condities; het menselijk brein en het idee van vrije wil. Een ziekte zien we liever als iets dat ons allemaal zomaar kan overkomen - we hebben er geen schuld aan, ook al leidt ongezond gedrag wellicht tot een grotere kans op ziekte. Een (mis)daad daarentegen, wordt door het publiek vaak gezien als bewust gekozen gedrag. Iets waar men dus ‘schuld’ aan kan hebben. Dat men handelt uit verkeerde motivaties en over de ‘vrije wil’ beschikt om het eigen gedrag te beïnvloeden. Maar is dat wel altijd zo? Inmiddels weten we dat het goed reguleren van emoties veel bepalender is voor ons gedrag dan we denken. Niet alleen voor het wel of niet ondernemen van acties, maar ook voor de verwerking na genomen acties. Ons brein handelt namelijk autonoom en emotioneel vanuit kortstondige motivaties en drijfveren.
De oudste delen van ons brein zijn al zo’n 500 miljoen jaar oud. Rond 250 miljoen jaar geleden ontstond het limbisch systeem, ook wel bekend als het emotionele brein, en verantwoordelijk voor onze driften, motivaties en overlevingsmechanismen. Pas een paar miljoen jaar geleden is de neocortex in de huidge vorm ontstaan, het enige deel in ons brein dat sterke drijfveren en impulsen kan onderdrukken. Dit deel is verantwoordelijk voor het kunnen overzien van consequenties en het veilig kunnen plannen van acties op de lange termijn. Dit deel zorgt er ook voor dat we in de regel geen sociaal-onwenselijk gedrag vertonen. Maar omdat de neocortex bij de mens pas zo’n 250 duizend jaar geleden is uitgegroeid tot wat het nu is, is dit nieuwe deel helaas niet altijd de baas - het heeft letterlijk moeite om de oudere en snellere systemen bij te houden. Daarom vallen we vaak weer terug op onze automatismen en al dan niet slechte gewoonten. Dit terugvallen komt door de slechte aansluiting tussen deze systemen van denken en handelen in ons brein. Zodra we stoppen om bewust iets te plannen of te beredeneren (systeem 2 dat veel rekenkracht, aandacht en moeite kost) vallen we automatisch terug in gedrag waar we ons slecht van bewust zijn (systeem 1 dat op routine draait en ons moeiteloos afgaat). Omdat we ons leven grotendeels draaien op deze 'autopilot' maken we vaak onbewuste (verkeerde) keuzes. Maar er zijn manieren om daar bewust mee om te gaan.
Meer informatie: http://www.erikschoppen.com
De Chemie van Geluk! - Lezing over de neurowetenschap en positieve psychologi...erik_schoppen
Erik Schoppen laat in zijn neurowetenschappelijke lezing 'De Chemie van Geluk' zien dat onze hersenen niet alleen
een fascinerende verzameling organische structuren zijn, maar ook de generator van onze geluksgevoelens. Deze lezing toont een tipje van de sluier over hoe deze structuren in ons brein werken en hoe deze kunnen bijdragen aan het verkrijgen van balans, welzijn en geluk.
Het brein, met 85 miljard neuronen een van de meest complexe structuren die we kennen, heeft de mogelijkheid om de eigenaar, als deze positief denkt en handelt, zich sociaal bewust is van anderen en vertrouwen heeft in de toekomst, te belonen met gevoelens van genot en geluk. Dit gevoel wordt veroorzaakt door de afgifte van stoffen die ook vrijkomen als je stimulerende middelen gebruikt. Aangezien deze stoffen al van nature in je brein zitten zou je dus zelf je eigen geluksgevoelens kunnen oproepen. Deze lichaamseigen signaalstoffen hebben verschillende evolutionaire functies, zo waarschuwen ze ons niet alleen voor gevaar of verschaffen ons genot, maar sturen ons ook op pro-sociaal gedrag.
De oudste delen van ons brein zijn al zo'n 500 miljoen jaar oud. Rond 250 miljoen jaar geleden ontstond het limbisch systeem, ook wel bekend als het emotionele brein, en verantwoordelijk voor onze driften, motivaties en overlevingsmechanismen. Als we het over 'subjective wellbeing' hebben - denk aan angsten, genot, geluksgevoelens of het 'brein in balans' - dan is dit deel met haar aansturende signaalstoffen (denk aan neurotransmitters en hormonen) cruciaal. Als laatste is evolutionair - in enkele miljoenen tot honderdduizenden jaren - de neocortex ontstaan. Deze buitenste laag van ons brein is verantwoordelijk voor de hogere cognitieve functies, waaronder taal en redeneren, associatief verbanden leggen of ergens aan (terug)denken - waardoor we ook verwachtingen in de toekomst kunnen voorspellen. In de lezing gaan we door alle lagen heen. We starten op fysiek (lichamelijk, gedragsmatig) niveau, gaan dan door naar emotioneel (limbisch, episodisch) en mentaal (corticaal, semantisch) niveau, en eindigen op transcendentaal (ideëel en holistisch) niveau.
The Persuasive Communication Model offers a convenient system that you can use to design mobile applications, websites, or social media campaigns. You can use the model when you are developing new products, trying to improve old ones, or seeking to identify the success principles that lay behind your competitors’ products.
When designing new technologies or fixing old ones, the model provides a checklist of persuasion principles that you can use to compare your design with scientifically validate influence principles. If you wish to understand what makes your competitors’ technology work, you cannot just copy their product. Rather, you can use the model to reverse engineer their persuasive architecture, and then adapt their persuasive architecture to your unique product and market.
This presentation does not include the Persuasive Design Cheat Sheet. Sign-up for my newsletter to be notified of the next public release: http://www.cugelman.com
Some of the science behind this presentation:
http://www.jmir.org/2011/1/e17/
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Keynote 'How an Overview Effect of our connections can contribute to reaching...erik_schoppen
How an Overview Effect of our connections can contribute to reaching social and sustainable goals.
In this lecture Erik Schoppen explains the analogy and connection between our brain and Earth through the neural, social and global network structures we have on this spaceship. Erik: 'We do not want our personal brain to be damaged, but why do we do this to the only home planet we have? The sphere that feeds us and lets us breathe (like our brain)? If we understand that our brain (and every living organism) is an inseparable part of this vulnerable planet, we would not pollute or destroy it.'
www.overviewsymposium.com
Erik Schoppen is a brand expert and behavioral/social neuroscientist, and co-author of the bestseller Strategic Brand Management (2015). As a PhD candidate/researcher, he is conducting research into sustainable trust-networks in the brain at the University of Groningen (Faculty of Social & Behavioral Sciences, Cognitive Neuroscience, Experimental Psychology). His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change (resulting in a higher trust in a sustainable future economy). He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future.
Smart Data Webinar: See Me, Feel Me, Touch Me, Heal Me - The Rise of the Cogn...DATAVERSITY
We are a long way from systems that “understand” people, but technologies to “recognize” emotions from word usage, voice characteristics, facial expressions, and gestures are here today and improving rapidly. Not far behind are technologies that allow systems to respond expressively with more appropriate tone and content - written and vocal - and relevant facial expressions on avatars and robots driven by brain-inspired models (not to be confused with neural networks).
This webinar will present an overview of emerging technologies and applications for the next generation of Perceptive Input and Expressive Output interfaces. Participants will learn about the state of the art today, and how to identify apps in their own environment that would be good candidates for enhanced interfaces.
As James Humes said, the art of communication is the language of leadership.Let 's get down to the nitty gritty of effective communication engineering.
Keynote presentation at our Magyar Telekom "AI for Everyone" conference in Budapest at 21st of March 2017.
You will find a the blog companion here: https://aistrategyblog.com/ which provides insights into how we humans perceive AI. Enjoy the read if you get there.
If you would like to have the presentation or have any questions please get in touch, don't be shy!
Why audience emotions matter, and how you can measure them with AI | Richard ...Stickyeyes
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.
This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.
Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital
Smart Data Webinar: Advances in Natural Language Processing I - UnderstandingDATAVERSITY
Natural Language Processing (NLP) – once on the frontier of AI as a research topic with maddeningly low accuracy – is rapidly becoming a requirement for mainstream consumer, enterprise, and public sector applications. Today, one can build a system that allows natural language text or speech input without knowing much more than a few API specs. From chatbots to search engine translation services to applications that scour social media posts looking for business opportunities or terror threats, Natural Language Understanding (NLU) is delivering value today.
In this webinar, we will cover the basics of NLU processing and knowledge representation, semantic analysis for text analytics, and recent advances in translation functionality driven by machine learning. Participants will learn how modern approaches have gone beyond counting words with statistical models to predicting speech the way people fill in sentences with context while listening. We will also present examples of commercially available NLP APIs to help participants experiment with NLP in their own applications right away.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Deep Behavioral Phenotyping in Systems Neuroscience for Functional Atlasing a...Ana Luísa Pinho
Functional Magnetic Resonance Imaging (fMRI) provides means to characterize brain activations in response to behavior. However, cognitive neuroscience has been limited to group-level effects referring to the performance of specific tasks. To obtain the functional profile of elementary cognitive mechanisms, the combination of brain responses to many tasks is required. Yet, to date, both structural atlases and parcellation-based activations do not fully account for cognitive function and still present several limitations. Further, they do not adapt overall to individual characteristics. In this talk, I will give an account of deep-behavioral phenotyping strategies, namely data-driven methods in large task-fMRI datasets, to optimize functional brain-data collection and improve inference of effects-of-interest related to mental processes. Key to this approach is the employment of fast multi-functional paradigms rich on features that can be well parametrized and, consequently, facilitate the creation of psycho-physiological constructs to be modelled with imaging data. Particular emphasis will be given to music stimuli when studying high-order cognitive mechanisms, due to their ecological nature and quality to enable complex behavior compounded by discrete entities. I will also discuss how deep-behavioral phenotyping and individualized models applied to neuroimaging data can better account for the subject-specific organization of domain-general cognitive systems in the human brain. Finally, the accumulation of functional brain signatures brings the possibility to clarify relationships among tasks and create a univocal link between brain systems and mental functions through: (1) the development of ontologies proposing an organization of cognitive processes; and (2) brain-network taxonomies describing functional specialization. To this end, tools to improve commensurability in cognitive science are necessary, such as public repositories, ontology-based platforms and automated meta-analysis tools. I will thus discuss some brain-atlasing resources currently under development, and their applicability in cognitive as well as clinical neuroscience.
Observation of Io’s Resurfacing via Plume Deposition Using Ground-based Adapt...Sérgio Sacani
Since volcanic activity was first discovered on Io from Voyager images in 1979, changes
on Io’s surface have been monitored from both spacecraft and ground-based telescopes.
Here, we present the highest spatial resolution images of Io ever obtained from a groundbased telescope. These images, acquired by the SHARK-VIS instrument on the Large
Binocular Telescope, show evidence of a major resurfacing event on Io’s trailing hemisphere. When compared to the most recent spacecraft images, the SHARK-VIS images
show that a plume deposit from a powerful eruption at Pillan Patera has covered part
of the long-lived Pele plume deposit. Although this type of resurfacing event may be common on Io, few have been detected due to the rarity of spacecraft visits and the previously low spatial resolution available from Earth-based telescopes. The SHARK-VIS instrument ushers in a new era of high resolution imaging of Io’s surface using adaptive
optics at visible wavelengths.
This presentation explores a brief idea about the structural and functional attributes of nucleotides, the structure and function of genetic materials along with the impact of UV rays and pH upon them.
The ability to recreate computational results with minimal effort and actionable metrics provides a solid foundation for scientific research and software development. When people can replicate an analysis at the touch of a button using open-source software, open data, and methods to assess and compare proposals, it significantly eases verification of results, engagement with a diverse range of contributors, and progress. However, we have yet to fully achieve this; there are still many sociotechnical frictions.
Inspired by David Donoho's vision, this talk aims to revisit the three crucial pillars of frictionless reproducibility (data sharing, code sharing, and competitive challenges) with the perspective of deep software variability.
Our observation is that multiple layers — hardware, operating systems, third-party libraries, software versions, input data, compile-time options, and parameters — are subject to variability that exacerbates frictions but is also essential for achieving robust, generalizable results and fostering innovation. I will first review the literature, providing evidence of how the complex variability interactions across these layers affect qualitative and quantitative software properties, thereby complicating the reproduction and replication of scientific studies in various fields.
I will then present some software engineering and AI techniques that can support the strategic exploration of variability spaces. These include the use of abstractions and models (e.g., feature models), sampling strategies (e.g., uniform, random), cost-effective measurements (e.g., incremental build of software configurations), and dimensionality reduction methods (e.g., transfer learning, feature selection, software debloating).
I will finally argue that deep variability is both the problem and solution of frictionless reproducibility, calling the software science community to develop new methods and tools to manage variability and foster reproducibility in software systems.
Exposé invité Journées Nationales du GDR GPL 2024
DERIVATION OF MODIFIED BERNOULLI EQUATION WITH VISCOUS EFFECTS AND TERMINAL V...Wasswaderrick3
In this book, we use conservation of energy techniques on a fluid element to derive the Modified Bernoulli equation of flow with viscous or friction effects. We derive the general equation of flow/ velocity and then from this we derive the Pouiselle flow equation, the transition flow equation and the turbulent flow equation. In the situations where there are no viscous effects , the equation reduces to the Bernoulli equation. From experimental results, we are able to include other terms in the Bernoulli equation. We also look at cases where pressure gradients exist. We use the Modified Bernoulli equation to derive equations of flow rate for pipes of different cross sectional areas connected together. We also extend our techniques of energy conservation to a sphere falling in a viscous medium under the effect of gravity. We demonstrate Stokes equation of terminal velocity and turbulent flow equation. We look at a way of calculating the time taken for a body to fall in a viscous medium. We also look at the general equation of terminal velocity.
Professional air quality monitoring systems provide immediate, on-site data for analysis, compliance, and decision-making.
Monitor common gases, weather parameters, particulates.
Remote Sensing and Computational, Evolutionary, Supercomputing, and Intellige...University of Maribor
Slides from talk:
Aleš Zamuda: Remote Sensing and Computational, Evolutionary, Supercomputing, and Intelligent Systems.
11th International Conference on Electrical, Electronics and Computer Engineering (IcETRAN), Niš, 3-6 June 2024
Inter-Society Networking Panel GRSS/MTT-S/CIS Panel Session: Promoting Connection and Cooperation
https://www.etran.rs/2024/en/home-english/
The use of Nauplii and metanauplii artemia in aquaculture (brine shrimp).pptxMAGOTI ERNEST
Although Artemia has been known to man for centuries, its use as a food for the culture of larval organisms apparently began only in the 1930s, when several investigators found that it made an excellent food for newly hatched fish larvae (Litvinenko et al., 2023). As aquaculture developed in the 1960s and ‘70s, the use of Artemia also became more widespread, due both to its convenience and to its nutritional value for larval organisms (Arenas-Pardo et al., 2024). The fact that Artemia dormant cysts can be stored for long periods in cans, and then used as an off-the-shelf food requiring only 24 h of incubation makes them the most convenient, least labor-intensive, live food available for aquaculture (Sorgeloos & Roubach, 2021). The nutritional value of Artemia, especially for marine organisms, is not constant, but varies both geographically and temporally. During the last decade, however, both the causes of Artemia nutritional variability and methods to improve poorquality Artemia have been identified (Loufi et al., 2024).
Brine shrimp (Artemia spp.) are used in marine aquaculture worldwide. Annually, more than 2,000 metric tons of dry cysts are used for cultivation of fish, crustacean, and shellfish larva. Brine shrimp are important to aquaculture because newly hatched brine shrimp nauplii (larvae) provide a food source for many fish fry (Mozanzadeh et al., 2021). Culture and harvesting of brine shrimp eggs represents another aspect of the aquaculture industry. Nauplii and metanauplii of Artemia, commonly known as brine shrimp, play a crucial role in aquaculture due to their nutritional value and suitability as live feed for many aquatic species, particularly in larval stages (Sorgeloos & Roubach, 2021).
What is greenhouse gasses and how many gasses are there to affect the Earth.moosaasad1975
What are greenhouse gasses how they affect the earth and its environment what is the future of the environment and earth how the weather and the climate effects.
Nucleophilic Addition of carbonyl compounds.pptxSSR02
Nucleophilic addition is the most important reaction of carbonyls. Not just aldehydes and ketones, but also carboxylic acid derivatives in general.
Carbonyls undergo addition reactions with a large range of nucleophiles.
Comparing the relative basicity of the nucleophile and the product is extremely helpful in determining how reversible the addition reaction is. Reactions with Grignards and hydrides are irreversible. Reactions with weak bases like halides and carboxylates generally don’t happen.
Electronic effects (inductive effects, electron donation) have a large impact on reactivity.
Large groups adjacent to the carbonyl will slow the rate of reaction.
Neutral nucleophiles can also add to carbonyls, although their additions are generally slower and more reversible. Acid catalysis is sometimes employed to increase the rate of addition.
Trust, Your brain and your organization cannot without
1. H.S. (Erik) Schoppen
HOW TRUST & BRANDS WORKS IN THE HUMAN BRAIN
TRUST,
YOUR BRAIN AND
BRAND ORGANIZATION
CANNOT WITHOUT
2017
2. H.S. (ERIK) SCHOPPEN
ERIKSCHOPPEN.COM
2015
2018
AUTHOR / SPEAKER / INNOVATOR / DESIGNER / LECTURER / RESEARCHER
BRAND & DESIGN MANAGEMENT - BEHAVIORAL PSYCHOLOGY - SOCIAL NEUROSCIENCE
FUTURE PROOF & SUSTAINABLE (BRAND) TRUST & LEADERSHIP
BEST VERKOCHTE
MERKMANAGEMENT
BOEK IN DE BNL
( 2016 )
BUILD
PURPOSEFUL
LEADERSHIP BY
CREATING
MEANINGFUL
BRAND
CONNECTIONS,
RESULTING IN
SUSTAINABLE
GROWTH.
3. PHYSICAL
IMPACT SOCIETY & ENVIRONMENT
POSITIVE SOCIETY & SUSTAINABLE ECONOMY
SHORT TERM REWARD
BENEVOLENCE & FEELING GOOD
(do what feels right
by being pro-social)
LONG TERM TRUST
WELL-BEING & BALANCE
(living in harmony
with environment)
ERIKSCHOPPEN.COM
MENTAL
EMOTIONS & EMPATHY
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE PhD RESEARCH
TRUSTING SUSTAINABILITY
15. ERIKSCHOPPEN.COM
RATIONAL, EMOTIONAL & BEHAVIORAL
THREE NATURAL FORMS OF TRUST
Cognitive
(rational)
Trust
Affective
(emotional)
Trust
Conative
(behavioral)
Trust
semantic,
knowledge,
data, facts
Subconscious
Conscious
controlled
predictable
not personal
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
Partaking
Purpose
Promise
episodical,
autobiographical
experiences
uncontrolled
unpredictable
personal
(system) procedural, integrity, stability
experience, intuition, automated routine
16. ERIKSCHOPPEN.COM
THREE NATURAL FORMS OF TRUST
Cognitive
(rational)
Trust
Subconscious
Conscious
BASED ON (MEASURABLE) INFORMATION
Rational & Calculated
(Thinking & Semantic memory)
Explicit (important for
system reputation)
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
Promise
semantic,
knowledge,
data, facts
controlled
predictable
not personal
22. 2
ERIKSCHOPPEN.COM
1
Oosterhof, N. N., & Todorov, A. (2009). Shared perceptual basis of emotional expressions and trustworthiness impressions from faces. Emotion, 9(1), 128.
50-100 milliseconds
23. informatie
wordt kort
opgeslagen
voor direct
gebruik
FRONTAAL
KWAB
written language
spoken language
cortex
limbic
stam
NEOCORTEX
NEOMAMMALIAN
LIMBIC SYSTEM
PALEOMAMMALIAN
BRAINSTEM AND CEREBELLUM
PROTO REPTILIAN BRAIN
INSTINCTS
REPTILE
EMOTIONS
MAMMAL
PERCEPTION (AWARENESS) COGNITION (MEMORY) BEHAVIOR (DECISION-MAKING)
ERIKSCHOPPEN.COM
RATIO
HUMAN
INSTINCTS
REPTILE
PRIMARILY
PHYSIOLOGICAL
NEEDS
FEELINGS &
EXPRESSIONS
REASON &
PLANNING
CULTURE &
TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT
PRIMING CONDITIONING
500.000.000250.000.00050.00020.0005.000
HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE
TO ENVIRONMENTAL INFLUENCES
2
24. - Subconscious, Fast & always on
- Irrational, emotional & Intuitive
- Automatic & reflexive
- Large Capacity, Holistic
- Effortless, but no Control
- No language
SYSTEM 1 (OLD)
DUAL PROCESSING BRAIN
- Conscious, Slow & quickly down
- Rational, Logic & rules
- Requires attention
- Small Capacity, Detail
- Effortful but Control
- Language involved
SYSTEM 2 (NEW)
Chaiken, S., & Trope, Y. (Eds.). (1999). Dual-process theories in social psychology. Guilford Press. ERIKSCHOPPEN.COM
25. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
ASSOCIATION
CORTEX
THE MAIN STRUCTURES OF THE BRAIN
5%
95%
S2
S1
26. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
95%
S1
DEFAULT MODE NETWORK
subconsciousconscious
AUTO PILOT MODE
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
5%
S2
27. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
ASSOCIATION
CORTEX
‘WE’ THINK THAT ‘WE’ THINK RATIONAL…
…BUT OUR BRAIN
DOES NOT WORK THAT WAY
28. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
ASSOCIATION
CORTEX
FOLLOWING THE PATH OF EMOTION?
29. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
ASSOCIATION
CORTEX
RULE #1
AVOID
‘PAIN’
RULE #2
INCREASE
‘GAIN’
BUT… INSTINCT DRIVES EMOTION DRIVES ACTION
1
2
30. information
shortly
stored
for direct
usage
FRONTAL
LOBE
ERIKSCHOPPEN.COM
500.000.000250.000.000250.00010.0005.000
written language
spoken language
cortex
limbic
stam Hearing
CONDITIONING
RATIONAL
CONSCIOUS
DECISIONS
SOCIAL BEHAVIOR
PLANNING &
CONTROL
EMOTIONAL
REWARD, MOTIVATION,
SEXUAL BEHAVIOR
SENSORY INFO
INSTINCTIVE
BEHAVIOR
FOOD, SEX,
SAFETY
COORDINATION
SUBCONSCIOUS
RAPID MOTOR
MOVEMENT
FEAR
PAIN / AROUSAL
SEEING
VISUAL
CORTEX
FEELING
TOUCH
CONSCIOUS
MOTOR
MOVEMENT
ASSOCIATION
CORTEX
HEARING
DRIVES
REWARD
GAIN
ASSOCIATION
CORTEX
1
2
COGNITIVE
(RATIONAL)
TRUST
AFFECTIVE
(EMOTIONAL)
TRUST
CONATIVE
(BEHAVIORAL)
TRUST
subconsciousconscious
TRUST : DO - FEEL - THINK
ASSOCIATION
CORTEX
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
31. ERIKSCHOPPEN.COM
THREE NATURAL FORMS OF TRUST
Affective
(emotional)
Trust
Subconscious
Conscious
BASED ON (SUBJECTIVE) SOCIAL FEEDBACK
Emotional & Intuitive
(Feeling & Episodical memory)
Empathic (important for
social experience)
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
Partaking
episodical,
autobiographical
experiences
uncontrolled
unpredictable
personal
35. ERIKSCHOPPEN.COM
Cognitive
(rational)
Trust
Conative
(behavioral)
Trust
neural
associative network
[strength]
Competence
THINK, FEEL & DO
SYSTEM
2
SLO
W
REFLEC
TIVE
Purpose
Promise
WHAT MAKES YOU TRUST A PERSON OR A BRAND?
semantic,
knowledge,
data, facts
(system) procedural, integrity, stability
experience, intuition, automated routine
Kervyn, N., Fiske, S. T., & Malone, C. (2012).Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
Affective
(emotional)
Trust
neurotransmitters
hormones
[feelings]
SYSTEM
1
200.000
X
M
O
RE
PO
W
ERFUL
Warmth
Partaking
episodical,
autobiographical
experiences
DO, FEEL & THINK
VS
36. ERIKSCHOPPEN.COMGALLANTLAB.ORG UNIVERSITY OF CALIFORNIA, BERKELEY
TRUST ASSOCIATIONS ARE CONNECTED TO OTHER ASSOCIATIONS
When
making
a choice,
the strongest
‘top of mind’
connections
win.
NEURAL ASSOCIATION NETWORKS
40. ERIKSCHOPPEN.COM
Affective
(emotional)
Trust
neurotransmitters
hormones
[feelings]
Warmth
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
Partaking
WHAT MAKES YOU TRUST A PERSON OR A BRAND?
episodical,
autobiographical
experiences
Kervyn, N., Fiske, S. T., & Malone, C. (2012).
Cognitive
(rational)
Trust
‘shared’ neural
associative networks
[strength]
Competence THOUGHTS, FEELINGS
& BEHAVIOR
Promise
semantic,
knowledge,
data, facts
CONNECTING SKILLS WITH EMOTIONS
47. ERIKSCHOPPEN.COM
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimacy, love & social bonding
open
for
change
long term
wellbeing
short term
reward
feeling
of
hope
showing
confidence
leadership
having
trust in the
future
impuls opportunity responsibility belonging
THE 4 NEUROTRANSMITTERS
FOR REWARD & TRUST
LONG
TERM
SHORT
TERM
excitatory inhibitory
54. Affective
(emotional)
Trust
Conative
(behavioral)
Trust
SYSTEM
1
200.000
X
M
O
RE
PO
W
ERFUL
Warmth
Cognitive
(rational)
Trust
WarmthCompetence
WHAT MAKES YOU TRUST A PERSON OR A BRAND?
SYSTEM
2
SLO
W
REFLEC
TIVE
Schoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
SOCIAL / HUMAN
PROOF
INFORMATION
ASSOCIATION
Partaking
Purpose
Promise
SOCIAL IDENTITYBRAND IDENTITY
neurotransmitters
hormones
[positive feeling wins]
‘shared’ neural
association networks
[fastest connection wins]
DO
Trustworthiness
ERIKSCHOPPEN.COMSchoppen, E., 2016, Build Bridge bond - Building Sustainable Trust Bratanova, B., Kervyn, N., & Klein, O. (2015)
SOCIAL PURPOSE
PAYS OFF
SOCIAL PURPOSE
PAYS OFF
56. ERIKSCHOPPEN.COMSchoppen, E., 2016, Build Bridge bond - Building Sustainable Trust
SHARING VALUES
SOCIAL / HUMAN
PROOF
INFORMATION
ASSOCIATION
SOCIAL IDENTITYBRAND IDENTITY
Be congruent in
your (shared) values
Be consistent in
your communication