How an Overview Effect of our connections can contribute to reaching social and sustainable goals.
In this lecture Erik Schoppen explains the analogy and connection between our brain and Earth through the neural, social and global network structures we have on this spaceship. Erik: 'We do not want our personal brain to be damaged, but why do we do this to the only home planet we have? The sphere that feeds us and lets us breathe (like our brain)? If we understand that our brain (and every living organism) is an inseparable part of this vulnerable planet, we would not pollute or destroy it.'
Erik Schoppen is a brand expert and behavioral/social neuroscientist, and co-author of the bestseller Strategic Brand Management (2015). As a PhD candidate/researcher, he is conducting research into sustainable trust-networks in the brain at the University of Groningen (Faculty of Social & Behavioral Sciences, Cognitive Neuroscience, Experimental Psychology). His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change (resulting in a higher trust in a sustainable future economy). He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future.