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Keynote 'How an Overview Effect of our connections can contribute to reaching social and sustainable goals' - Overview Symposium 2017

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How an Overview Effect of our connections can contribute to reaching social and sustainable goals.
In this lecture Erik Schoppen explains the analogy and connection between our brain and Earth through the neural, social and global network structures we have on this spaceship. Erik: 'We do not want our personal brain to be damaged, but why do we do this to the only home planet we have? The sphere that feeds us and lets us breathe (like our brain)? If we understand that our brain (and every living organism) is an inseparable part of this vulnerable planet, we would not pollute or destroy it.'

www.overviewsymposium.com

Erik Schoppen is a brand expert and behavioral/social neuroscientist, and co-author of the bestseller Strategic Brand Management (2015). As a PhD candidate/researcher, he is conducting research into sustainable trust-networks in the brain at the University of Groningen (Faculty of Social & Behavioral Sciences, Cognitive Neuroscience, Experimental Psychology). His research aims to determine whether a sustainable pro-social strategy leads to durable behavior change (resulting in a higher trust in a sustainable future economy). He is initiator of WorldBrainWave.com - Social Neuroscience for a Sustainable Future, an online research platform. His mission is to promote future-oriented sustainable thinking, trust and leadership, as it motivates people and businesses to change their behavior and develop a more positive look towards the future.

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Keynote 'How an Overview Effect of our connections can contribute to reaching social and sustainable goals' - Overview Symposium 2017

  1. 1. SOCIAL NEUROSCIENCE SUSTAINABLE FUTURE SOCIAL NEUROSCIENCE SUSTAINABLE FUTURE H.S. (Erik) Schoppen FOR A HOW AN OVERVIEW EFFECT OF OUR CONNECTIONS CAN CONTRIBUTE TO REACHING SOCIAL AND SUSTAINABLE GOALS
  2. 2. Pioneering 'online privacy awareness' project.
 First published on the internet in 1996.
 
 The concept of the website was as simple as effective, 
 people that visited left digital traces behind in a virtual web park. 
 The traces of their online behavior were visible for every other visitor. When viewing personal information an email was sent to that person.
 After only 5 days the experiment had to be stopped trough e-mail overload. www.garbagepark.com ERIKSCHOPPEN.COM 9961
  3. 3. DIGITAL
 CHURCH PERSON
 DELETE SHARE & 
 INSPIRE TOTAL
 DELETE YOUR DATA VIRTUAL
 CAMPING ONLINE
 DATING ONLINE
 COMMUNITY PROTECT
 OR SELL www.garbagepark.com GARDEN OF EDEN GARBAGE PARK ERIKSCHOPPEN.COM 1 PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT 996 H.S. (Erik) Schoppen, 1996
  4. 4. DIGITAL
 CHURCH PERSON
 DELETE SHARE & 
 INSPIRE TOTAL
 DELETE YOUR DATA VIRTUAL
 CAMPING ONLINE
 DATING ONLINE
 COMMUNITY PROTECT
 OR SELL www.garbagepark.com GARDEN OF EDEN GARBAGE PARK ERIKSCHOPPEN.COM 1 PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT 996 H.S. (Erik) Schoppen, 1996 7% 3%
  5. 5. PHYSICAL IMPACT SOCIETY & ENVIRONMENT PROSOCIAL SOCIETY & SUSTAINABLE ECONOMY SHORT TERM REWARD BENEVOLENCE & FEELING GOOD (do what feels right by being pro-social) LONG TERM TRUST WELL-BEING & BALANCE (living in harmony with environment) ERIKSCHOPPEN.COM MENTAL EMOTIONS & EMPATHY Sustainable & prosocial positioning Trust & behavior change leads to SOCIAL NEUROSCIENCE PhD RESEARCH TRUSTING SUSTAINABILITY
  6. 6. ERIKSCHOPPEN.COMGALLANTLAB.ORG UNIVERSITY OF CALIFORNIA, BERKELEY ASSOCIATIONS IN NEURAL NETWORKS TRUST ASSOCIATIONS ARE CONNECTED TO OTHER ASSOCIATIONS When making trust decisions, the strongest connections win.
  7. 7. www.worldbrainwave.com ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST ERIKSCHOPPEN.COM
  8. 8. ERIKSCHOPPEN.COM www.worldbrainwave.com EN / NL
  9. 9. Drs. H.S. (Erik) Schoppen WE AND OUR WORLD ARE BUILD OUT OF NEURAL, SOCIAL & GLOBAL NETWORK STRUCTURES
  10. 10. NEURON CLUSTERS NETWORKS WITH STRONG CONNECTIONS INDIVIDUAL GROUP WORLD -WE- SOCIAL NETWORKS -ME- NEURAL NETWORKS -US- GLOBAL NETWORKS SOCIETYORGANIZATION L E V E L O F C O M P L E X I T Y I N I N T E R C O N N E C T E D N E T W O R K S brain clusters & areas synapses social interaction (relationships) Interpersonal relationships (stakeholder management) Sharing habitats, values & cultures (resource & environment management) Life on Earth P E R S O N A L T R U S T ( S E L F C O N F I D E N C E ) ( S H A R E D ) S O C I A L & S U S TA I N A B L E T R U S T ERIKSCHOPPEN.COM
  11. 11. NETWORKS WITH STRONG CONNECTIONS -ME- NEURAL NETWORKS -US- GLOBAL NETWORKS -WE- SOCIAL NETWORKS By learning from the past, and plenty in the present, we can predict the future DIGITAL WORLD ANALOG WORLD INTERFACE -ALGORITHMS- AI / NEURAL DEEP LEARNING NETWORKS IN TERFA CEIN TER FA CE AFFECTIVE TRUST (WARMTH) COGNITIVE TRUST (COMPETENCE) ERIKSCHOPPEN.COM CONATIVE TRUST (BEHAVIOR)
  12. 12. ERIKSCHOPPEN.COM -ME- NEURAL NETWORKS
  13. 13. informatie wordt kort opgeslagen voor direct gebruik FRONTAAL KWAB written language spoken language cortex limbic stam NEOCORTEX NEOMAMMALIAN LIMBIC SYSTEM PALEOMAMMALIAN BRAINSTEM AND CEREBELLUM PROTO REPTILIAN BRAIN INSTINCTS REPTILE EMOTIONS MAMMAL PERCEPTION (AWARENESS) COGNITION (MEMORY) BEHAVIOR (DECISION-MAKING) ERIKSCHOPPEN.COM RATIO HUMAN INSTINCTS REPTILE PRIMARILY PHYSIOLOGICAL NEEDS FEELINGS & EXPRESSIONS REASON & PLANNING CULTURE & TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT PRIMING CONDITIONING 500.000.000250.000.00050.00020.0005.000 HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE TO ENVIRONMENTAL INFLUENCES 2
  14. 14. 14 Smell Sensory input Sensory memory information shortly stored for direct usage EMOTION information coordination to right parts cortex FRONTAL LOBE PARIETAL LOBE OCCIPITAL KWAB TEMPORAL LOBE Information is encoded to relevant facts encoded information gets stored in short and long-term memory if necessary memories are reactivated information gets encoded and stored information gets encoded and stored Gehoor encoded information is stored sends sensory information to the right parts in the cortex RATIO LIMBIC SYSTEM PERCEPTION (AWARENESS) COGNITION (MEMORY) BEHAVIOR (DECISION-MAKING) ERIKSCHOPPEN.COM Amygdala 500.000.000250.000.00010.0005.000 written language spoken language cortex limbic stam Hearing PRIMING CONDITIONING Thalamus 50.0002 Hippocampus
  15. 15. ERIKSCHOPPEN.COM ASSOCIATION NETWORK CONNECTING KNOWLEDGE WITH EMOTION AND BEHAVIOR www.centreforbrainhealth.ca/events/dr-greg-dunn-self-reflected FEAR (PAIN) REWARD (GAIN) HIPPOCAMPUS (INFORMATION HUB) THALAMUS (ENTRANCE GATE)
  16. 16. ERIKSCHOPPEN.COMVan Den Heuvel, M. P., & Sporns, O. (2011). Rich-club organization of the human connectome. Journal of Neuroscience, 31(44), 15775-15786.
  17. 17. ERIKSCHOPPEN.COM Brainwaves activate by pattern recognition (fires by applying information, experiences or behaviors) The same principles apply in neural, social or global networks Blue Brain, 2015, 'Multi-dimensional universe' in brain networks,’ Hidden patterns of brain activity
  18. 18. When making trust decisions, the shortest | strongest (with the largest nodes) connections win. ERIKSCHOPPEN.COM
  19. 19. When making trust decisions, the shortest | strongest (with the largest nodes) connections win. ERIKSCHOPPEN.COM SHARING NEURAL NETWORKS
  20. 20. ERIKSCHOPPEN.COM -WE- SOCIAL NETWORKS
  21. 21. ERIKSCHOPPEN.COM ORGANIC ORGANIZATIONAL GROWTH Optimal Organizational size: ~150 (cognitive brain limit) Dunbar, R. I. (1993). Coevolution of neocortical size, group size and language in humans. Behavioral and brain sciences, 16(04), 681-694.
  22. 22. ERIKSCHOPPEN.COM COMPETING NODES
  23. 23. ERIKSCHOPPEN.COM SPLITTING ORGANIZATIONAL CELLS Dunbar, R. I. (1993). Coevolution of neocortical size, group size and language in humans. Behavioral and brain sciences, 16(04), 681-694.
  24. 24. ERIKSCHOPPEN.COM -US- GLOBAL NETWORKS
  25. 25. NEURON CLUSTERS NETWORKS WITH STRONG CONNECTIONS INDIVIDUAL GROUP WORLD -WE- SOCIAL NETWORKS -ME- NEURAL NETWORKS -US- GLOBAL NETWORKS SOCIETYORGANIZATION L E V E L O F C O M P L E X I T Y I N I N T E R C O N N E C T E D N E T W O R K S brain clusters & areas synapses social interaction (relationships) Interpersonal relationships (stakeholder management) Sharing habitats, values & cultures (resource & environment management) Life on Earth P E R S O N A L T R U S T ( S E L F C O N F I D E N C E ) ( S H A R E D ) S O C I A L & S U S TA I N A B L E T R U S T ERIKSCHOPPEN.COM
  26. 26. NEURON CLUSTERS NETWORKS WITH STRONG CONNECTIONS INDIVIDUAL GROUP WORLD -WE- SOCIAL NETWORKS -ME- NEURAL NETWORKS -ME- GLOBAL NETWORKS SOCIETYORGANIZATION brain clusters & areas synapses Sharing habitats, values & cultures (resource & environment management) Life on Earth P E R S O N A L T R U S T ( S E L F C O N F I D E N C E ) ( S H A R E D ) S O C I A L & S U S TA I N A B L E T R U S T ERIKSCHOPPEN.COM N E U R O FA C E ( N E U R A L I N T E R FA C I N G ) D I R E C T A C C E S S T O W O R L D W I D E N E T W O R K N E U R O FA C E ( N E U R A L I N T E R FA C I N G ) Schoppen, E., 1998, Neuroface, Neural Network Invasive Interface for information exchange & retrieval, neuroface.com
  27. 27. ERIKSCHOPPEN.COMalumni.berkeley.edu/california-magazine/fall-2017-bugged/dust-machine An American survey in 2016 about the prospect of microchips implanted in their brains showed that 
 41% is worried, 
 34% is excited. Fear Reward Hippocampus Visual MotorCognitive Implant device preserves and shares experiences into your and other brains. Micro chip that saves and exchanges your memory.
  28. 28. ERIKSCHOPPEN.COMwww.frontiersin.org/articles/10.3389/neuro.11.005.2008/full Brainwaves activate by pattern recognition (fires by applying information, experiences or behaviors) The same principles apply in neural, social or global networks
  29. 29. ERIKSCHOPPEN.COM ASSOCIATION NETWORK CONNECTING KNOWLEDGE WITH EMOTION AND BEHAVIOR www.centreforbrainhealth.ca/events/dr-greg-dunn-self-reflected FEAR (PAIN) REWARD (GAIN) HIPPOCAMPUS (INFORMATION HUB)
  30. 30. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience SEE OUR BRAIN IS A PLANET WITH A SURFACE
  31. 31. ERIKSCHOPPEN.COM SHARED NEURAL NETWORKS TRUST IS ABOUT SHARING NEURAL & SOCIAL CONNECTIONS TRUST IS ABOUT SHARING NEURAL & SOCIAL CONNECTIONS ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience
  32. 32. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience SEE OUR BRAIN IS ONE SOCIAL PLANET
  33. 33. ERIKSCHOPPEN.COMhttps://www.theguardian.com/science/2016/apr/27/brain-atlas-showing-how-words-are-organised-neuroscience SEE OUR BRAIN IS ONE SOCIAL PLANET
  34. 34. ERIKSCHOPPEN.COM SEEING EARTH AS A BRAIN OR A BRAIN AS EARTH BOTH CAN CREATE AN OVERVIEW EFFECT =
  35. 35. ERIKSCHOPPEN.COM OUTER SPACE INNER SPACE EMPATHY: THINKING & FEELING LIKEWISE MAKES US HAPPY EARTH OR BRAIN UNIQUE & UNIVERSAL SOMETHING WE ALL SHARE =
  36. 36. ERIKSCHOPPEN.COMnews.stanford.edu/2015/09/11/eco-brain-study-091115/
  37. 37. ERIKSCHOPPEN.COM POSITIVE TOWARDS SOCIAL AND SUSTAINABLE NEGATIVE TOWARDS POLLUTION AND DESTRUCTIBLE EMOTIONAL CIRCUITS IN NEURAL NETWORKS INFLUENCE ENVIRONMENTAL DECISIONS activating septum/accumbens activating insula/amygdala enjoyable experiences negative experiences
  38. 38. ERIKSCHOPPEN.COM NATURE VS NURTURE500.000.000250.000.00050.00010.0005.0002
  39. 39. ERIKSCHOPPEN.COM Our brain is an example of nature’s power to develop a sustainable solution that rewards you for thinking positive and being socially and sustainably aware.
  40. 40. ERIKSCHOPPEN.COM Generation-Transcending Leadership Creating happiness and trust in a new global sustainable era Positive pro-social view & future-environmental approach Unite for One Social & Sustainable World *Working globally together on our sustainable future., H.S. (Erik) Schoppen, 2015 *
  41. 41. THANK YOU ERIKSCHOPPEN.COM CONNECT Linkedin.com/erikschoppen Follow tweets @erikschoppen E-mail h.s.schoppen@rug.nl

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