Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.

1. Fine Tune Your Hyper-Local Focus with Trulia Pro Frances Flynn Thorsen 1

2. Frances Flynn Thorsen

3. What Is Hyper-Local? 3 Oak Creek

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5. Why advertise with Local Ads? More than 5.5 million consumers 72% plan to buy or sell in next 12 months 70% don’t have agent 9 out of 10 are NOT on Realtor.com 5

6. Benefits of Local Ads Hyper-local targeting City and zip codes Exclusive ad space Lock up local market Lock out competition More for your money Ads are LARGER than competing services 6

7. Benefits of Local Ads Simple, dynamic advertising Easy to create Designed to generate inquiries Link to anywhere Link to listings on Trulia Link to your personal web site EXCLUSIVE for Trulia Pros! 7

8. Trulia Pro – 2 Products Spotlight (standard) Local Ad 8

9. 9 Trulia Local Ad

10. Trulia Pro plan overview 10

11. Trulia Pro Trulia Pro: Early adopters

12. All Trulia Pro Plans: Benefits 1. Featured Listings Your listing(s) on top of search results 2. Stats for sellers- ‘Client Listing Report’ Send a custom listing report to your clients 3. Local Spotlight Ad Your personal brand in front of thousands of buyers and sellers 12

13. Trulia Pro Starter: Benefits Control listing source for 1 listing Enhanced property page Featured in our Find-a-Pro Directory 13

14. Trulia Pro Plus: Benefits 1. Featured listings 2. Control listing source 3. Enhanced property page 14

15. Trulia Pro Deluxe: Benefits Contact info on search page Dedicated account manager Virtual tours Client Email Tracking 15

16. Featuring your listings - Benefits More exposure for your listings More exposure for your personal brand 16

17. Find my listings 1. Go to My Listings 2. Locate ‘Find your listings on Trulia’ 3. Search 4. Claim listings 17

18. Select Your Listing Source Go to My Listings 2. Select ‘listing source’ under Edit listing details 3. Select source link 4. Save! 18

19. Understanding your stats Understand the market and improve Share with your clients How: Go to My Listings Weekly stats & total to date for each listing 19

20. Client Listing Reports - Benefits Individual listing reports Ability to personalize Up-to-date statistics On-demand access How: Select the listing Enter client’s email Hit “Send” 20

21. Local Spotlight Ad - Benefits Personal brand on search results page Greater exposure in areas that matter Brand yourself in your local area 21

22. Local Spotlight Ad – How it works Overview: Where does it appear? What do they search for? How does it happen? Purpose of ad? 22

23. Build and Edit your Spotlight Ad 1. Provide necessary information 2. Auto-preview ad 3. Save! 23

24. Select your locations Select & ‘Edit your geographic locations’ Add city & state, zip or neighborhood Save! 24

25. Completed Spotlight Ad Modify ad at any time Add/remove locations (up to 20!) 25

27. Foreclosures

28. Auctions

29. Losing Your Home?

30. Buyer Agent

31. Historic Properties

32. Home & Neighborhood Tours

33. Open House

34. Vacant Land26

35. Track & Measure your Stats 1. Track views by location and dates 2. Modify locations at any time 3. Optimize your locations 27

36. Plan Overview 28

37. Trulia Pro – 2 Products Spotlight (standard) Local Ad 29

38. Thank You! Get one month FREE when you sign up for Trulia Pro. FrancesThorsen@gmail.com 30

39. RealEstateSocialMediaPolicies.com