How to get your channel management right?

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A prudent distribution, pricing and revenue strategy is the need of the hour! Get quick tips on your hotel channel management and distribution strategy from our experts

How to get your channel management right?

  1. 1. How To Get Your Channel Management Right?
  2. 2. Introduction Confidential & Proprietary A prudent distribution, pricing and revenue strategy is the need of the hour!
  3. 3. DID YOU KNOW Confidential & Proprietary ? Hoteliers update their rates up to 5 times a day to secure occupancy levels.
  4. 4. Ensure that your rates are consistently reflective of market conditions. Confidential & Proprietary
  5. 5. Identify Your Customer Identify your target audience Confidential & Proprietary Build a whole personality profile Market your property at right avenues
  6. 6. Revamp Your Website Confidential & Proprietary » Make it user-friendly » Have clear descriptions, photos and directions » Integrate a booking engine to invite viewers to book direct » Invest in Search Engine Optimization (SEO).
  7. 7. » Distribute inventory to multiple sales channels. » Identify a few essential online channels- Expedia, booking.com, or more local websites? Confidential & Proprietary
  8. 8. Get Social » Design a long-term strategy. » Identify prospects on Facebook, Twitter, YouTube » Assess your hotel’s reputation through online reviews. » Respond to reviews and feedbacks. More so for negative ones Confidential & Proprietary
  9. 9. Price Shopping Confidential & Proprietary » Know your competitors. » Research the most competitive rate. » Position your rate accordingly
  10. 10. Expand Confidential & Proprietary » List a set of additional websites to target your guest » Invest in channel management technologies. » Ensure rates are accurate across all websites .
  11. 11. Invest in Digital Marketing » Attract guests with the right promotions. » Place your marketing messages and advertising across the most relevant websites Confidential & Proprietary
  12. 12. Switch to Automated Channel Management » Access to market data. » Make quick and informed rate decisions. » Manage rate and inventory allocation automatically. Confidential & Proprietary
  13. 13. Pillars Of Effective Channel Management Knowledge Data Access Know your product, competitors and the market Gather business intelligence to analyze understand your position Ensure rate & inventory allocation is updated in real-time to maximize bookings Confidential & Proprietary Exposure Market the hotel to the right audience to increase reservations Analysis Use market analytics to optimize RevPAR through effective allocation
  14. 14. Important Pins » Continually reassess and analyze hotel data. » Focus your market and develop stable revenue streams. » Be adaptable to market changes. Confidential & Proprietary
  15. 15. Thank You US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com Visit us at www.erevmax.com Confidential & Proprietary 15

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