Social Media Risk Management – Part 2


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There are numerous legal considerations that are part and parcel of a good real estate brokerage social media policy. Consider FTC social media guidelines, state licensing law, copyright issues, trademarks, and fair housing.

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  • Social Media Risk Management – Part 2

    1. 1. Social Media Risk Management – Part 2 2:30 pm PST<br />Keep up to date <br />and stay legal online!<br />Frances Flynn Thorsen<br /><br />
    2. 2. Frances Flynn Thorsen<br />
    3. 3. Social Media Risk Management – Part 3 Soon!<br />Don’t spend time<br />as if social media is video game!<br />Frances Flynn Thorsen<br /><br />
    4. 4.
    5. 5. Plan<br />
    6. 6. Who is accountable?<br />Brokers<br />Managers<br />Independent contractors<br />Employees<br />
    7. 7. Comprehensive Social Media Policy<br />Social communities<br />Video site policies relating to properties<br />Software<br />Messaging<br />Reputation Management<br />
    8. 8. Federal Law Puts Brokers At Risk<br />Federal Rules of Civil Procedure (FRCP). Amended rules govern the discovery of electronically stored information (ESI), which refers to e-mail and other data that can be stored electronically. The rules apply to existing technology as well as future advances in technology. <br />ESI<br />e-mail messages and attachments<br />IM chat, text messages, blog posts<br />history of Web surfing<br />backup tapes, voice mail, and all other forms of created, acquired, retained, and archived data- is subject to discovery in civil lawsuits. Because this leaves <br />A real estate brokerage is liable for discovery of all ESI of their Employees/Independent Contractors as well as their Employees. <br />
    9. 9. Groups and Business Pages<br />Company names<br />Trademarks<br />Association names<br />Who is starting groups in your name?<br />
    10. 10. Copyright Violations<br /><ul><li>Text and articles
    11. 11. Photos
    12. 12. Maps
    13. 13. Videos
    14. 14. Music</li></li></ul><li>
    15. 15.
    16. 16.
    17. 17. Personal Web Sites & Blogs<br />
    18. 18. New FTC Social Media Guidelines<br />Disclosure!<br />Disclosure!<br />Disclosure!<br />
    19. 19. What FTC Looking For?<br />Are you paid for endorsement?<br />Testimonials verifiable?<br />Target-rich environment.<br />
    20. 20. “Would I retain this information if it were in writing?”<br />First of all your agents need to know what conversations to have in public and when to go into a booth or private area!<br />Cell phones, text messages, blackberries, whether provided by company or not are admissible in court! <br />What photos are you taking?<br />What are you uploading to social sites?<br />Do you have a signature block on your phone for text and email?<br />Email confidentiality….very important. <br />Are you forwarding this whole thing?<br />Should this message/text/photo be saved?<br />
    21. 21.
    22. 22. Antitrust and Licensing Law: Common Social Media Faux Pas<br /><ul><li>Commission discussion
    23. 23. Fair Housing
    24. 24. Identify brokerage on web site</li></li></ul><li><br />